Ocean.io was founded in 2016 by three entrepreneurs looking to solve their own problem: So much effort wasted chasing leads that were the wrong type of companies to begin with.
Even when they seemed like a perfect fit on paper, they often were revealed to be off-target once salespeople dug in and really understood the business. In fact, businesses seemed to be almost as unique as people, but that detail was lost in the ‘one-size-fits-all’ approach of Industry Codes and firmographics.
There had to be a better way to identify what companies actually do from the outside, in order to determine their need for products and services.
And so Ocean.io was born.
