1. [Compare](/compare.txt) 2. Ocean vs Abmatic AI # Ocean vs Abmatic AI: pricing and how they compare Abmatic AI runs account-based marketing in one platform: it identifies visitors, personalizes your site, runs ads and outbound and attributes pipeline. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Abmatic AI pricing](#how-much-does-abmatic-cost) Ask AI to compare * [Ask Claude to compare Ocean and Abmatic AI (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Abmatic%20AI%20for%20account-based%20marketing%3A%20visitor%20identification%2C%20intent%20signals%2C%20web%20personalization%2C%20ads%20and%20outbound%20execution%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-abmatic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Abmatic AI (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Abmatic%20AI%20for%20account-based%20marketing%3A%20visitor%20identification%2C%20intent%20signals%2C%20web%20personalization%2C%20ads%20and%20outbound%20execution%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-abmatic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Abmatic AI (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Abmatic%20AI%20for%20account-based%20marketing%3A%20visitor%20identification%2C%20intent%20signals%2C%20web%20personalization%2C%20ads%20and%20outbound%20execution%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-abmatic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Abmatic AI (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Abmatic%20AI%20for%20account-based%20marketing%3A%20visitor%20identification%2C%20intent%20signals%2C%20web%20personalization%2C%20ads%20and%20outbound%20execution%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-abmatic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Abmatic AI (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Abmatic%20AI%20for%20account-based%20marketing%3A%20visitor%20identification%2C%20intent%20signals%2C%20web%20personalization%2C%20ads%20and%20outbound%20execution%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-abmatic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-abmatic) * [Abmatic AI cost](#how-much-does-abmatic-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-abmatic) * [Alternatives](#abmatic-alternatives) * [FAQ](#abmatic-faq) --- ## How do Ocean and Abmatic AI differ? ### ![Abmatic AI logo: Abmatic AI alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/abmatic-mark.webp?width=256) Abmatic AI ABM execution from one tool, from personalization to ads and attribution. A fit for marketing teams replacing several tools. Abmatic AI is an agent-run ABM platform. It identifies companies visiting your site, scores intent from 480+ signals, builds target account groups and runs personalization, ads, sequences and chat against them through an agent it calls Clara. ### Ocean Deciding which accounts are worth running ABM on, by ranking every company in your market by fit, learned from your won and lost deals. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Abmatic AI and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Abmatic AI comparison__ | Topic | Ocean | Abmatic AI | | ----------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Builds target groups from intent, firmographics and your CRM. It doesn’t describe lookalike search for companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Scores accounts from firmographics and intent. Its pages don’t describe learning fit from your CRM’s won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows an intent score for each in-market account. It doesn’t describe why an account fits your customer pattern. | | Coverage beyond your own list and traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Works on accounts that visit your site, sit on your list or show intent in its signals. It doesn’t rank the whole market by fit. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Resolves visitors to companies and people and enriches accounts and contacts. Apollo.io can be connected as a contact data source. | | Visitor identification and campaigns | Doesn’t identify visitors or run campaigns. It works from the market, not from your traffic. | Company reveal on every plan, plus web personalization, ads on LinkedIn, Meta, Google, display and ChatGPT, sequences and an AI chat agent. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | 480+ intent signals on paid plans and basic intent on the free tier, plus on-site behavior. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Salesforce and HubSpot, with ActiveCampaign and Pipedrive listed, plus Slack, Marketo, Segment and Snowflake. Two-way CRM sync is on paid plans. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Agents for outbound, ads, personalization and chat. We found no MCP server documented. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists GDPR and CCPA compliance and encryption. A Secureframe case study describes its SOC 2 work, but its security page doesn’t name a report. Ask for the current one. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free tier, then Advanced at $3,000 a month and Premium at $4,000, both billed annually. | --- ## How much is Abmatic AI? Abmatic AI publishes a free tier and two annual plans. The monthly figures are effective rates on annual contracts. * Freemium: company reveals for site visitors, one personalization campaign, basic intent signals and community support, with no card: Free * Advanced, about $36,000 a year: inbound and outbound, all ad channels with an AI bidder, 480+ intent signals, Clara chat, attribution and two-way CRM and CDP sync: $3,000 a month * Premium, about $48,000 a year: everything in Advanced plus a domain-expert AI agent, SSO and SAML, a dedicated CSM and a security review: $4,000 a month ### What the price leaves out Ad spend on LinkedIn, Google, Meta and OpenAI is separate and often the largest cost in an ABM program. Paid plans start with a 14-day pilot, and reviewers note that overages, implementation and renewal terms aren’t published, so ask for them in writing. Other Abmatic blog posts quote different starting prices, so use the pricing page. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Abmatic AI? Abmatic AI runs the campaigns. Ocean decides which accounts they should run on. ### Choose Abmatic AI if * You want personalization, ads, outbound and chat in one platform * You want to see which companies visit your site and act on them the same day * You want ads on LinkedIn, Meta and ChatGPT driven from one account list ### Use both if * You use Ocean’s ranked accounts as Abmatic’s target account list through your CRM * You use Abmatic to run the campaigns and Ocean to decide who they go to [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your question is which companies in the whole market look like your best customers * You want fit learned from your won and lost deals before spending on campaigns * You want the reason on every account and an exact count of the market * You already have execution tools and need a better list [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Abmatic AI to Ocean Five steps. Most teams keep Abmatic AI for execution and add Ocean to choose the accounts. ### 1. Export your target groups Export the account groups Abmatic AI built, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your plan and renewal Find your tier, the pilot or contract dates and any implementation terms. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Abmatic AI for targeting * **What do overages, implementation and renewal cost, in writing?** Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing. * **Does the score learn from our won and lost deals, or from rules we set?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Can we see its current SOC 2 report and data terms?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. * **How much ad spend should we budget on top of the subscription?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Abmatic AI alternatives compare to Ocean? The right alternative depends on what you use Abmatic AI for. Here’s what each is built for and where Ocean starts. ### [![6sense logo: 6sense alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/6sense-mark.webp?width=192)6sense](/compare/ocean-vs-6sense.txt) * Built for: Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them. * Where Ocean starts: Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract. ### [![Demandbase logo: Demandbase alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/demandbase-mark.webp?width=192)Demandbase](/compare/ocean-vs-demandbase.txt) * Built for: Enterprise ABM programs that combine account data, intent and advertising. * Where Ocean starts: Ocean ranks accounts from your own wins and sells no intent or advertising. ### [![Factors.ai logo: Factors.ai alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/factors-ai-mark.webp?width=192)Factors.ai](/compare/ocean-vs-factors-ai.txt) * Built for: Marketing teams running paid ABM that want visitor identification, intent and multi-touch attribution on one account timeline. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, including companies that haven’t engaged yet. ### [![Terminus logo: Terminus alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/terminus-mark.webp?width=192)Terminus](/compare/ocean-vs-terminus.txt) * Built for: Teams that run managed account-based media, in-market audiences and lead programs against a target list. Terminus now sits inside DemandScience. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![UserGems logo: UserGems alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/usergems-mark.webp?width=192)UserGems](/compare/ocean-vs-usergems.txt) * Built for: Teams that want warm paths through past champions and job changes, with scoring, buying groups and signal-based outbound. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, including companies with no past contact. --- ## Abmatic AI pricing and alternatives: common questions Short answers on what Abmatic AI does, what it costs, how Ocean compares and what to check before you buy. **What is Abmatic AI?** An agent-run ABM platform that identifies visiting companies, scores intent, personalizes your site and runs ads, outbound sequences and chat, with attribution and CRM sync. **How much does Abmatic AI cost?** There is a free tier. Advanced is $3,000 a month and Premium $4,000, both billed annually, with a 14-day pilot on paid plans. Ad spend is separate. **Does Abmatic AI find companies that fit my ICP?** It builds target groups from intent, firmographics and your CRM and scores accounts, but doesn’t describe ranking the whole market by learned fit. Ocean learns the ICP from your won and lost deals and ranks every company against it. **Does Abmatic AI replace Ocean?** They do different jobs. Abmatic AI runs ABM execution on accounts it sees or you list. Ocean decides which accounts belong on that list, and its ranked accounts can feed Abmatic AI through your CRM. **Does Abmatic AI have an MCP server?** We found none documented. It has its own agents for outbound, ads and chat. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Abmatic AI integrate with my CRM?** Salesforce and HubSpot are connected, with ActiveCampaign and Pipedrive listed. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is Abmatic AI ready for an enterprise security review?** It lists GDPR and CCPA compliance and encryption, and a case study describes its SOC 2 work. Its security page doesn’t name a report, so ask for the current SOC 2 report and data terms. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [Abmatic AI](https://abmatic.ai/) * [Abmatic AI pricing](https://abmatic.ai/pricing) * [Abmatic AI platform](https://abmatic.ai/platform) * [Abmatic AI integrations](https://abmatic.ai/integrations) * [Abmatic AI security commitment](https://abmatic.ai/security) * [Abmatic AI SOC 2 case study (Secureframe)](https://secureframe.com/customers/abmatic-ai) * [Abmatic AI cost drivers (RFP.wiki, third party)](https://www.rfp.wiki/marketing/account-based-marketing-platforms/abmatic-ai) * [6sense](https://6sense.com/) * [Demandbase](https://www.demandbase.com/) * [Factors.ai](https://www.factors.ai/) * [DemandScience and Terminus merger](https://www.demandscience.com/terminus) * [UserGems](https://www.usergems.com/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)