1. [Compare](/compare.md) 2. Ocean vs Albacross # Ocean vs Albacross: pricing and how they compare Albacross tells you which companies visit your website, scores them for fit and intent and helps you reach the people behind them. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Albacross pricing](#how-much-does-albacross-cost) Ask AI to compare * [Ask Claude to compare Ocean and Albacross (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Albacross%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20scoring%2C%20contact%20credits%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-albacross%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Albacross (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Albacross%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20scoring%2C%20contact%20credits%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-albacross%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Albacross (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Albacross%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20scoring%2C%20contact%20credits%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-albacross%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Albacross (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Albacross%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20scoring%2C%20contact%20credits%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-albacross%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Albacross (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Albacross%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20scoring%2C%20contact%20credits%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-albacross%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-albacross) * [Albacross cost](#how-much-does-albacross-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-albacross) * [Alternatives](#albacross-alternatives) * [FAQ](#albacross-faq) --- ## How do Ocean and Albacross differ? ### ![Albacross logo: Albacross alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/albacross-mark.webp?width=256) Albacross A low-cost way to see which companies visit your site. A fit for small teams that want alerts and CRM syncs. Albacross is a Swedish visitor identification platform that matches visits to companies, not individuals. Its newer platform adds fit and intent signals, CRM and ad syncs and email and LinkedIn sequences. ### Ocean Telling you which companies fit your business across the whole market, learned from your won and lost deals. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Albacross and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Albacross comparison__ | Topic | Ocean | Albacross | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It identifies companies that visit your website and doesn’t find companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Scores accounts for fit and intent against rules and segments you set. It doesn’t describe learning fit from your CRM’s won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the company, its intent level, visits and the pages it read, with an ICP-match flag. That explains the visit, not why the company fits. | | Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies that visit your site. A company that fits but never visits doesn’t appear. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified emails and phones through a data waterfall, bought in credits. Each plan includes a small allowance and extra credits are priced by block. | | Visitor identification | Doesn’t identify website visitors. It works from the market, not your traffic. | Company-level identification with the pages visited, and an IP-to-company API for your own tools. It doesn’t identify individuals. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Pages and intent, buying signals and buyer personas, with scoring by fit and intent. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Two-way sync with HubSpot, Salesforce, Pipedrive and Attio, plus Slack and Teams alerts. HubSpot starts on Professional and Salesforce on Organisation. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Webhooks, a Zapier route and a REST API for the IP-to-company data. API, webhooks and ABM are listed as available on request on Organisation. We found no MCP server. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Describes its API as GDPR compliant. Its privacy policy makes customers controllers and Albacross the processor, and allows providers outside the EU under GDPR safeguards. We found no SOC 2 statement. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Starter €59 a month on annual billing, Professional €149, Organisation €375. Monthly billing is higher, and there is a 14-day trial with no card. | --- ## How much is Albacross? Albacross prices by the number of companies it identifies each month. Annual billing is the default and is labelled as saving about 30%. * €59 a month on annual billing, or €84 monthly, for up to 100 identified companies a month, with 10 verified email and 5 phone credits: Starter * €149 a month on annual billing, or €213 monthly, marked most popular, with larger company bands, 25 email and 10 phone credits and HubSpot sync: Professional * €375 a month, annual only (€536 monthly is listed elsewhere), with the largest bands, Salesforce sync and more credits. API access, webhooks and ABM are available on request: Organisation ### What the price leaves out The included credits are small against the company bands, so real outreach means add-on credits: reviewers quote about €0.11 to €0.17 per email credit and €0.37 to €0.57 per phone credit on monthly pricing. Older write-ups quote €99, €159 and €199 or €249 and €499, because Albacross has restructured its tiers. Check the date on any price you’re quoted. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Albacross? Albacross shows who came to you. Ocean shows who you should be going after, including everyone who didn’t. ### Choose Albacross if * Your traffic is mostly European and you want a low-cost visitor tool with a privacy stance * You want visitors scored, routed to Slack and your CRM, and turned into ad audiences * You want an IP-to-company API for your own product or pipeline ### Use both if * You check Albacross’s identified visitors against Ocean’s fit to see which are worth a rep’s time * You use Ocean to build the target list and Albacross to see which of those companies visit [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your question is which companies fit, not which ones happened to visit * You want fit learned from your won and lost deals across the whole market * You want the reason on every account and an exact count of the market * Your site traffic is too low to feed a visitor tool [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Albacross to Ocean Five steps. Most teams keep Albacross for visits and add Ocean to find the companies behind the rest of the market. ### 1. Export your identified companies Export the companies Albacross identified and their scores, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your plan and credits Find your plan, identified-company band, credit balance and renewal date, and note that Organisation is annual only. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Albacross for targeting * **What share of our traffic does it identify, for our regions?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **Which plan do we need for our CRM, and what do extra credits cost for our volume?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Does the score learn from our won and lost deals, or from rules we set?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What are the data sources and data terms for the contacts we buy?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Albacross alternatives compare to Ocean? The right alternative depends on what you use Albacross for. Here’s what each is built for and where Ocean starts. ### [![Leadinfo logo: Leadinfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadinfo-mark.webp?width=192)Leadinfo](/compare/ocean-vs-leadinfo.md) * Built for: Teams with mostly European traffic that want company-level visitor identification, scoring and CRM sync at a low monthly price. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, including companies that never visit. ### [![Leadfeeder logo: Leadfeeder alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadfeeder-mark.webp?width=192)Leadfeeder](/compare/ocean-vs-leadfeeder.md) * Built for: European teams that identify the companies visiting their website and score them for fit. * Where Ocean starts: Ocean ranks the accounts that haven’t visited yet, from your own wins. ### [![RB2B logo: RB2B alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/rb2b-mark.webp?width=192)RB2B](/compare/ocean-vs-rb2b.md) * Built for: Teams that want to see which people visit their website, in Slack, in real time. * Where Ocean starts: Ocean finds the accounts that should be visiting but aren’t, ranked from your wins. ### [![Untitled logo: Untitled alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/untitled-mark.webp?width=192)Untitled](/compare/ocean-vs-untitled.md) * Built for: Consumer brands and agencies that identify visitors and activate audiences across ads and CTV. * Where Ocean starts: Ocean is built for B2B account fit, learned from your own closed-won deals. ### [![Vector logo: Vector alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/vector-mark.webp?width=192)Vector](/compare/ocean-vs-vector.md) * Built for: B2B marketers who identify site visitors and advertise to named buyers on LinkedIn, Google and more, scored by account stage. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. --- ## Albacross pricing and alternatives: common questions Short answers on what Albacross does, what it costs, how Ocean compares and what to check before you buy. **What is Albacross?** A Swedish website visitor identification platform that matches visits to companies, scores them, syncs them to your CRM, Slack and ad audiences and helps you reach decision makers through sequences and contact credits. **How much does Albacross cost?** Starter is €59 a month on annual billing (€84 monthly), Professional €149 (€213) and Organisation €375, annual only. Each includes a small credit allowance, and there is a 14-day trial with no card. **Does Albacross identify individual visitors?** No. It identifies companies, and named contacts come from verified email and phone credits you buy. Ocean doesn’t identify visitors at all: it ranks the whole market by fit. **Does Albacross learn from my won and lost deals?** It scores accounts for fit and intent against rules you set, and its pages don’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it. **Does Albacross have an MCP server or API?** It has a REST API that turns an IP address into a company, and webhooks. We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Albacross integrate with my CRM?** Yes: two-way sync with HubSpot, Salesforce, Pipedrive and Attio. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio too. **Is Albacross ready for an enterprise security review?** It describes a GDPR-compliant approach and a controller and processor split in its privacy policy. We found no SOC 2 statement, so ask what reports and data terms it can provide, especially for contact data. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [Albacross](https://albacross.com/) * [Albacross pricing](https://albacross.com/pricing) * [Albacross automate and integrations](https://albacross.com/integrations) * [Albacross IP to Company (Reveal) API](https://albacross.com/api) * [Albacross review (RevenueFlow, a competitor)](https://www.revenueflow.com/blog/albacross) * [Albacross review (SyncGTM, a competitor)](https://syncgtm.com/blog/albacross-review) * [Albacross pricing 2026 (MarketBetter, a competitor)](https://marketbetter.ai/blog/albacross-pricing-breakdown-2026) * [Albacross pricing (CheckThat)](https://checkthat.ai/brands/albacross/pricing) * [Leadinfo](https://www.leadinfo.com/en/) * [Leadfeeder](https://www.leadfeeder.com/) * [RB2B](https://rb2b.com/) * [Untitled](https://getuntitled.ai/) * [Vector](https://www.vector.co/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)