1. [Compare](/compare.md) 2. Ocean vs Artisan # Ocean vs Artisan: pricing and how they compare Artisan’s Ava finds leads, enriches them, writes and sends outreach and books meetings for your reps. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Artisan pricing](#how-much-does-artisan-cost) Ask AI to compare * [Ask Claude to compare Ocean and Artisan (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Artisan%20%28Ava%29%20for%20outbound%20targeting%20and%20AI%20BDRs%3A%20how%20each%20picks%20leads%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20intent%20signals%2C%20sending%2C%20CRM%20sync%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-artisan%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Artisan (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Artisan%20%28Ava%29%20for%20outbound%20targeting%20and%20AI%20BDRs%3A%20how%20each%20picks%20leads%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20intent%20signals%2C%20sending%2C%20CRM%20sync%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-artisan%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Artisan (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Artisan%20%28Ava%29%20for%20outbound%20targeting%20and%20AI%20BDRs%3A%20how%20each%20picks%20leads%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20intent%20signals%2C%20sending%2C%20CRM%20sync%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-artisan%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Artisan (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Artisan%20%28Ava%29%20for%20outbound%20targeting%20and%20AI%20BDRs%3A%20how%20each%20picks%20leads%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20intent%20signals%2C%20sending%2C%20CRM%20sync%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-artisan%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Artisan (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Artisan%20%28Ava%29%20for%20outbound%20targeting%20and%20AI%20BDRs%3A%20how%20each%20picks%20leads%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20intent%20signals%2C%20sending%2C%20CRM%20sync%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-artisan%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-artisan) * [Artisan cost](#how-much-does-artisan-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-artisan) * [Alternatives](#artisan-alternatives) * [FAQ](#artisan-faq) --- ## How do Ocean and Artisan differ? ### ![Artisan logo: Artisan alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/artisan-mark.webp?width=256) Artisan AI outbound that finds, writes, sends and books for your reps. A fit for teams that want an AI SDR on email. Artisan sells Ava, an AI BDR. You set your ICP and campaign, and Ava finds leads, enriches them from 22+ sources, tests message variations, sends from your reps’ own mailboxes and domains, handles replies and books meetings. ### Ocean Learning which companies fit from your own won and lost deals, then ranking the whole market with the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Artisan and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Artisan comparison__ | Topic | Ocean | Artisan | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | You search 250M+ contacts with filters or plain-language search, or build campaigns from your CRM or a CSV. Its pages don’t describe finding lookalikes from your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You set the ICP and Ava prioritizes leads by intent signals such as funding and leadership hires. It can start campaigns from your CRM, including closed-lost follow-up, but doesn’t describe learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Research and signals feed each message’s personalization. It doesn’t describe ranking accounts with a written reason for the fit. | | Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | A library of 20+ campaign types, such as cold outbound, intent-triggered outreach, CRM reactivation and upsell. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | 250M+ B2B contacts with waterfall-enriched emails and phones, plus a database of local businesses, built into the platform. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Funding, job changes, hiring, website visitors, Bombora topic intent and social keywords, plus any event you can send by webhook. | | Sending, replies and booking | Ranks accounts and hands them off. Sending stays in your own tools. | Writes and sends personalized sequences, tests variations, handles replies and objections and books meetings. Calls are queued for reps in a dialer. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Bi-directional sync with Salesforce and HubSpot on every plan, plus Slack and webhooks. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Its help center documents a connector in Claude to search prospects, build lists and draft campaigns. Its public MCP server is read-only and covers its marketing pages. | | Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Its site says SOC 2 Type II, with SSO and audit logs. Its Trust Center lists a pentest report and policies and says it is working on its security compliance. Ask for the report. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Team, Scale and Enterprise are scoped on a sales call. Earlier in 2026 it published Free, 250 and 600 dollars a month plans, and sources disagree on whether they remain. | --- ## How much is Artisan? Artisan’s pricing page now shows three sales-scoped plans sized by lead volume. Self-serve credit plans were published earlier in 2026, and sources disagree on whether they’re still offered. * Team, with the full platform, 250M+ contacts, Salesforce and HubSpot sync and CSM onboarding. Pricing is scoped on your plan. Scale is about 6,000 leads a month and adds a dedicated CSM: About 2,500 leads a month * Enterprise, adding a forward-deployed strategist, advanced security controls and audit logs. The dialer is a per-seat add-on: Custom * Intern and Employee, billed annually, published in May 2026 alongside a free plan with 300 credits. A competitor reports they were removed by July. Third-party reviews in November still list them, so confirm: 250 and 600 dollars a month ### What the price leaves out Credits are the unit: about two cents each per its CEO, with waterfall email enrichment at two credits, and a typical campaign costing about 20 credits per person contacted. Mailboxes and phone numbers are billed separately, and third-party estimates of real spend run from about $600 to $5,000 a month depending on volume. A recent review complains of credits running out mid-month. Confirm the date of any price you’re quoted. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Artisan? Artisan sends the email and books the meeting. Ocean decides which companies deserve that email, from what you’ve actually won. ### Choose Artisan if * You want an AI BDR to find leads, write, send and book for your reps * You want contacts, enrichment and sending in one platform * You’re comfortable with an email-first motion where reps make the calls ### Use both if * Ocean picks the accounts and Ava works them, through your CRM or Ocean’s API * You want Ocean’s fit ranking to set who Ava prioritizes [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won and lost deals, not set by filters * You want to decide who is worth emailing before any credits are spent * You want market segments by win rate, deal size and cycle time * You want ranked accounts for every rep and agent, without a sending layer [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Artisan to Ocean Five steps. Most teams keep Artisan for sending and use Ocean to choose who it emails. ### 1. Export your lead lists and campaign targets Export the leads Ava is working and the ICP behind each campaign, then run the same companies through Ocean to compare them against your closed-won deals. ### 2. Check your plan, credits and renewal Find your plan, credit balance and renewal date. Credits may run out mid-month on a heavy campaign. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Artisan for targeting * **Where do Ava’s target accounts come from, and how do we know they fit?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Does prioritization learn from our won and lost deals, or only from intent signals and filters?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What do credits cost for our volume, and is the price in writing with a date?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Can we see the SOC 2 Type II report?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Artisan alternatives compare to Ocean? The right alternative depends on what you use Artisan for. Here’s what each is built for and where Ocean starts. ### [![11x logo: 11x alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/11x-mark.webp?width=192)11x](/compare/ocean-vs-11x.md) * Built for: Teams that want AI workers to prospect, write, send and book meetings for outbound, and to answer inbound leads by voice and chat. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Rox logo: Rox alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/rox-mark.webp?width=192)Rox](/compare/ocean-vs-rox.md) * Built for: Enterprise sellers who want AI agents to research accounts, verify contacts, run outreach and prepare deals on top of their CRM. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Amplemarket logo: Amplemarket alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/amplemarket-mark.webp?width=192)Amplemarket](/compare/ocean-vs-amplemarket.md) * Built for: Outbound teams that want contacts, signals and multichannel sequences with an AI copilot. * Where Ocean starts: Ocean decides which accounts are worth the outreach, then hands them to your sequencer. ### [![Leadsforge logo: Leadsforge alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadsforge-mark.webp?width=192)Leadsforge](/compare/ocean-vs-leadsforge.md) * Built for: Founders and small SDR teams that turn a plain-English prompt into a contact list and send it from Salesforge. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market with the reason on each account. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. --- ## Artisan pricing and alternatives: common questions Short answers on what Artisan costs, how Ava picks leads, how Ocean compares and what to check before you buy. **What is Artisan?** A company that sells Ava, an AI BDR for outbound. Ava finds leads, enriches them, writes and sends personalized outreach, handles replies and books meetings on your reps’ calendars. Calls are queued for reps in a dialer, not made by the AI. **How much does Artisan cost?** Its pricing page shows Team (about 2,500 leads a month), Scale (about 6,000) and Enterprise, each scoped on a sales call. Earlier in 2026 it published a free plan, Intern at 250 dollars a month and Employee at 600, billed annually, and sources disagree on whether those remain. **How does Ava decide which leads to contact?** You set the ICP, and Ava searches 250M+ contacts or your CRM and prioritizes by intent signals such as funding, hiring and leadership changes. Ocean learns the fit from your own won and lost deals and ranks the whole market against it. **Does Artisan learn from my won and lost deals?** It doesn’t describe doing so. It can run campaigns from CRM records, such as closed-lost follow-up, but the ICP is one you set. Ocean reads your CRM deals, learns the ICP and ranks the market against it. **Does Artisan have an MCP server?** Its help center documents a connector in Claude to search prospects, build lists and draft campaigns, and it runs a read-only MCP server for its marketing pages. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Artisan integrate with my CRM?** Yes: bi-directional sync with Salesforce and HubSpot, plus Slack and webhooks. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is Artisan ready for an enterprise security review?** Its site says SOC 2 Type II with SSO and audit logs, while its Trust Center lists a pentest report and policies and says it is working on its security compliance. Ask for the SOC 2 report, the subprocessor list and the data terms before you commit. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (16) checked November 13, 2026 * [Artisan](https://www.artisan.co/) * [Artisan: Ava, the AI BDR](https://www.artisan.co/ai-sales-agent) * [Artisan pricing](https://www.artisan.co/pricing) * [Artisan AI lead generation](https://www.artisan.co/ai-lead-generation) * [Artisan B2B contact database](https://www.artisan.co/b2b-contact-database) * [Artisan intent signals](https://www.artisan.co/intent-data) * [Artisan help center](https://support.artisan.co/llms.txt) * [Artisan connector in Claude](https://support.artisan.co/claude-connector) * [Artisan Trust Center](https://trust.artisan.co/) * [Artisan’s Ava 2.0 (SaaStr)](https://www.saastr.com/artisans-ava-2-0-what-a-fully-autonomous-ai-bdr-actually-looks-like-in-production-with-ceo-jaspar-carmichael-jack) * [Artisan pricing explained (Valley, a competitor)](https://www.joinvalley.co/blog/artisan-pricing-explained-2026) * [11x](https://www.11x.ai/) * [Rox](https://www.rox.com/) * [Amplemarket](https://www.amplemarket.com/) * [Leadsforge](https://www.leadsforge.ai/) * [Apollo pricing](https://www.apollo.io/pricing) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)