1. [Compare](/compare.txt) 2. Ocean vs Attio # Ocean vs Attio: what Ocean adds for Attio teams Attio holds and automates your customer data, and its agents score, research and route the companies in it. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Attio pricing](#how-much-does-attio-cost) Ask AI to compare * [Ask Claude to compare Ocean and Attio (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Attio%20for%20B2B%20account%20targeting%3A%20ICP%20scoring%20agents%2C%20prospecting%20agent%2C%20learning%20from%20CRM%20deals%2C%20net-new%20account%20discovery%2C%20native%20Attio%20sync%2C%20MCP%20and%20API%20access%2C%20AI%20credits%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-attio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Attio (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Attio%20for%20B2B%20account%20targeting%3A%20ICP%20scoring%20agents%2C%20prospecting%20agent%2C%20learning%20from%20CRM%20deals%2C%20net-new%20account%20discovery%2C%20native%20Attio%20sync%2C%20MCP%20and%20API%20access%2C%20AI%20credits%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-attio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Attio (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Attio%20for%20B2B%20account%20targeting%3A%20ICP%20scoring%20agents%2C%20prospecting%20agent%2C%20learning%20from%20CRM%20deals%2C%20net-new%20account%20discovery%2C%20native%20Attio%20sync%2C%20MCP%20and%20API%20access%2C%20AI%20credits%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-attio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Attio (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Attio%20for%20B2B%20account%20targeting%3A%20ICP%20scoring%20agents%2C%20prospecting%20agent%2C%20learning%20from%20CRM%20deals%2C%20net-new%20account%20discovery%2C%20native%20Attio%20sync%2C%20MCP%20and%20API%20access%2C%20AI%20credits%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-attio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Attio (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Attio%20for%20B2B%20account%20targeting%3A%20ICP%20scoring%20agents%2C%20prospecting%20agent%2C%20learning%20from%20CRM%20deals%2C%20net-new%20account%20discovery%2C%20native%20Attio%20sync%2C%20MCP%20and%20API%20access%2C%20AI%20credits%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-attio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-attio) * [Attio cost](#how-much-does-attio-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-attio) * [Alternatives](#attio-alternatives) * [FAQ](#attio-faq) --- ## How do Ocean and Attio differ? ### ![Attio logo: Attio alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/attio-mark.webp?width=256) Attio A flexible, fast CRM with a custom data model and agents on every account. A fit for startups and scaling teams. Attio is a London-based CRM that calls itself agentic. It models your data in custom objects and runs agents for research, ICP scoring, routing and outbound inside workflows. ### Ocean Finding and ranking the companies that aren’t in Attio yet, with the reason, segment and tier on each, and pushing them in. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Attio and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Attio comparison__ | Topic | Ocean | Attio | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | A prospecting agent finds “your next best customers” and a web agent researches accounts. Its pages don’t describe how lookalikes are scored across a market. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | A scoring agent assigns fit from ICP criteria you define, and a win and loss agent pulls patterns from your wins and losses. It doesn’t describe segments with win rate, cycle and deal size. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows an ICP score and research notes beside each company, such as roles it has opened or a new executive. | | Coverage beyond your workspace | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Records in your workspace, up to 50,000 on Free and 1,000,000 on Pro, plus whatever the prospecting and web agents find. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Syncs email and calendar to build contacts and enriches people and companies with fields such as location, employee count and funding. A waterfall enrichment agent adds more. | | Customer data and workflows | Doesn’t hold your customer data or run workflows. It decides which companies belong in them. | A CRM with a custom data model, call intelligence, sequences and agent workflows that run on every record. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Agents surface recent signals from the web and your own communication history, such as connection strength and interaction dates. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | It is the CRM, with an API, webhooks and an app SDK on every plan, and integration blocks inside workflows. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude, ChatGPT and other clients, plus Ask Attio and agents, available on every plan including Free. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | SSO and SCIM are Enterprise features, and Attio links a trust center we couldn’t open. Ask for its reports. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Free for three seats, then $35 and $79 a user a month on annual billing, with Enterprise on quote, plus AI credits. | --- ## How much is Attio? Attio is priced per user a month, with a free tier. AI work draws on a seat allowance and a shared workspace pool of credits. * Up to 3 seats, 50,000 records, 100 credits a seat and 250 shared credits a month. Real-time contact syncing and automatic enrichment: Free * Plus, billed annually ($44 monthly): up to 10 seats, 250,000 records, 500 credits a seat and 1,500 shared. Pro is $79 annually ($99 monthly) with unlimited seats, call intelligence and sequences: $35 a user a month * Enterprise, billed annually: unlimited objects and teams, SSO, SCIM and advanced admin controls, with 2,500 credits a seat: Custom ### What the price leaves out Shared workspace credits are 250, 1,500 and 10,000 a month on Free, Plus and Pro, and extra packs start at $70 a month on annual billing. Seat credits can’t be bought. Reviewers say Attio raised prices in July 2026, so write-ups that quote $29 and $69, or a $36 to $119 range, describe an older lineup. Plus stops at ten seats. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Attio? Attio holds and runs your customer data. Ocean finds the companies that should be in it, and pushes them there natively. ### Choose Attio if * You want a flexible CRM with a custom data model and fast setup * You want agents running scoring, research, routing and follow-up inside workflows * You want an MCP server and API without an enterprise plan ### Use both if * You use Ocean to find and rank the companies that aren’t in Attio, and push them into your workspace with their reason, segment and tier * You let Attio’s agents research, route and work the accounts Ocean sends [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want to know which companies fit before they’re in the CRM * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want the ranking learned once and kept consistent, not re-scored per workflow run [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Attio to Ocean Five steps to add Ocean to an Attio workspace. ### 1. Connect Attio to Ocean Connect your Attio workspace so Ocean reads your won and lost deals and learns which segments convert. ### 2. Push ranked accounts into Attio Send the accounts Ocean ranks, with segment, score, tier and signals, into Attio lists your agents and reps already work. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Attio’s agents for targeting * **Where do the companies the prospecting agent finds come from, and how is fit decided?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What do workflow and agent runs cost in credits at our volume?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Does the scoring agent learn from our won and lost deals, or from criteria we write?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Can we see its security documentation and trust center?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Attio alternatives compare to Ocean? The right alternative depends on what you use Attio for. Here’s what each is built for and where Ocean starts. ### [![HubSpot logo: HubSpot alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/hubspot-mark.webp?width=192)HubSpot](/compare/ocean-vs-hubspot.txt) * Built for: Teams that run their CRM, marketing and sales in one platform, with AI agents on top. * Where Ocean starts: Ocean finds the accounts that aren’t in your CRM yet and pushes them in, ranked. ### [![Zoho CRM logo: Zoho CRM alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoho-crm-mark.webp?width=192)Zoho CRM](/compare/ocean-vs-zoho-crm.txt) * Built for: Small and mid-sized teams that want a low-cost CRM with Zia scoring, automation and AI agents. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market outside your CRM with the reason on each account. ### [![Day AI logo: Day AI alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/day-ai-mark.webp?width=192)Day AI](/compare/ocean-vs-day-ai.txt) * Built for: Teams that want a customer record built from meetings, email and Slack, with agents that run follow-ups, pipeline and campaigns. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the companies you haven’t met, with the reason on each account. ### [![Close logo: Close alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/close-crm-mark.webp?width=192)Close](/compare/ocean-vs-close-crm.txt) * Built for: Inside-sales teams that want calling, SMS, email and an AI agent that calls and qualifies leads in one CRM. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market so the leads Chloe works look like your wins. ### [![Agentforce logo: Agentforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/salesforce-mark.webp?width=192)Agentforce](/compare/ocean-vs-agentforce.txt) * Built for: Teams that run AI agents on the customer data already in their Salesforce CRM. * Where Ocean starts: Ocean gives those agents the accounts outside your CRM, ranked from your wins. --- ## Attio pricing and Ocean: common questions Short answers on what Attio costs, what its agents do, how Ocean fits and what to check before you buy. **How much does Attio cost?** Free for up to 3 seats, Plus at $35 and Pro at $79 a user a month on annual billing ($44 and $99 monthly), and Enterprise on quote. AI work draws on credits. **Does Ocean work with Attio?** Yes. Ocean connects to Attio, reads your won and lost deals and pushes ranked accounts into your workspace with their segment, score, tier and signals. **Does Attio find new accounts?** Its prospecting and web agents find and research companies, and its scoring agent grades them against criteria you set. Ocean ranks the whole market from your won and lost deals and shows win rate, cycle and deal size by segment. **Does Attio learn from my won and lost deals?** Its win and loss agent pulls patterns from them, and its scoring agent uses ICP criteria you define. It doesn’t describe clustering deals into segments across a market. Ocean does, and keeps the ranking consistent. **Does Attio have an MCP server?** Yes, for Claude, ChatGPT and other clients, on every plan including Free. Ocean has an MCP server and a public API on the same data and lookalike engine. **What do Attio’s AI credits cover?** Seat credits pay for Ask Attio, and shared workspace credits pay for workflows and other AI features. Record writes, tasks and external calls cost credits, and extra packs start at $70 a month on annual billing. **Is Attio ready for an enterprise security review?** SSO and SCIM are Enterprise features. Attio links a trust center we couldn’t open, so ask for its security reports and data terms. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [Attio](https://attio.com/) * [Attio pricing](https://attio.com/pricing) * [Attio workflows and agents](https://attio.com/platform/workflows) * [Attio MCP server](https://attio.com/mcp) * [Attio changelog](https://attio.com/changelog) * [Attio pricing 2026 (Ahoy, third party)](https://ahoy.ai/ai-native-crm/pricing-index/attio) * [Attio pricing 2026 (SuperDupr, third party)](https://superdupr.com/blog/attio-pricing) * [HubSpot](https://www.hubspot.com/) * [Zoho CRM](https://www.zoho.com/crm/) * [Day AI](https://day.ai/) * [Close](https://www.close.com/) * [Salesforce Agentforce pricing](https://www.salesforce.com/agentforce/pricing/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)