1. [Compare](/compare.md) 2. Ocean vs Bombora # Ocean vs Bombora: pricing and how they compare Bombora tells you which companies are researching a topic right now, from reading activity across publisher sites. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Bombora pricing](#how-much-does-bombora-cost) Ask AI to compare * [Ask Claude to compare Ocean and Bombora (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Bombora%20for%20B2B%20targeting%3A%20what%20intent%20data%20and%20Company%20Surge%20show%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20topic%20coverage%2C%20CRM%20sync%2C%20AI%20assistant%20access%2C%20privacy%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-bombora%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Bombora (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Bombora%20for%20B2B%20targeting%3A%20what%20intent%20data%20and%20Company%20Surge%20show%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20topic%20coverage%2C%20CRM%20sync%2C%20AI%20assistant%20access%2C%20privacy%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-bombora%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Bombora (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Bombora%20for%20B2B%20targeting%3A%20what%20intent%20data%20and%20Company%20Surge%20show%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20topic%20coverage%2C%20CRM%20sync%2C%20AI%20assistant%20access%2C%20privacy%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-bombora%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Bombora (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Bombora%20for%20B2B%20targeting%3A%20what%20intent%20data%20and%20Company%20Surge%20show%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20topic%20coverage%2C%20CRM%20sync%2C%20AI%20assistant%20access%2C%20privacy%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-bombora%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Bombora (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Bombora%20for%20B2B%20targeting%3A%20what%20intent%20data%20and%20Company%20Surge%20show%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20topic%20coverage%2C%20CRM%20sync%2C%20AI%20assistant%20access%2C%20privacy%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-bombora%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-bombora) * [Bombora cost](#how-much-does-bombora-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-bombora) * [Alternatives](#bombora-alternatives) * [FAQ](#bombora-faq) --- ## How do Ocean and Bombora differ? ### ![Bombora logo: Bombora alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/bombora-mark.webp?width=256) Bombora Knowing which accounts are researching your topics right now. A fit for teams that want third-party intent in their tools. Bombora is a data company, not a platform. Its Company Surge score comes from a Data Co-op of publishers and brand sites that run Bombora’s tag and share what their visitors read: billions of monthly events across 25,300+ topics and millions of company domains. ### Ocean Learning which companies fit from your own won and lost deals, then ranking the whole market with the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Bombora and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Bombora comparison__ | Topic | Ocean | Bombora | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It scores companies researching a topic, and can turn an account list into ad audiences. It doesn’t find companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Topic selection can be informed by a historical closed-won analysis, but the score measures topic research, not whether a company fits you. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | The topics each account is researching, and whether it’s in early, mid or late-stage research. That shows interest, not why the company fits. | | Ranks every company in your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | It scores companies that show research activity on your topics. Companies that fit but aren’t reading publisher content this period don’t surface. | | Contacts and data | | | | Topic-level research intent | Ocean’s timing signals are funding, new leadership and sales-team growth, not topic research. | Bombora is stronger here. Its core strength: 25,300+ topics, 86% of Co-op data shared exclusively with Bombora, and a proprietary tag that captures gated and open content. | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | It sells company-level intent. Visitor Insights identifies and enriches traffic to your own site, and contacts come through partner tools. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Company Surge, plus audiences, measurement and trend dashboards on the same data. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Delivered by API or flat file to a data lake or CDP, and through 100+ integrations across ad tech, martech and sales tech. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | It says its data can flow into your tools and agents, and is available through partners. We didn’t find an MCP server documented. | | Privacy and data collection | SOC 2 Type II and GDPR, per Ocean’s own site. | Describes its collection as consent-driven and built to meet GDPR and CCPA standards, with a data-subject request and opt-out process. We found no public trust page. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Not published. Its pricing page redirects to a Data Co-op page. Buyer data on Vendr puts the median at about $25,000 a year. | --- ## How much is Bombora? Bombora doesn’t publish prices, and its pricing page redirects to a page about its Data Co-op. Everything below comes from third parties, not Bombora. * Contracts are quoted by company size, topics tracked, term and integrations. Annual contracts are standard, with discounts for multi-year terms: Quote only * The median annual contract on Vendr, from 35 purchases, with a reported range of $13,000 to $80,450. Vendr’s own guidance cites higher ranges for larger teams: About $25,000 a year * API access and onboarding are reported as extra, and digital-audience activation is a separate product: Add-ons * Enterprise pricing can run that high. Vendr tracks Bombora contracts from $13,000 to $80,450 a year, with a median of $25,000 across 35 purchases: Enterprise pricing Up to $80,450 a year ### What the price leaves out Third-party figures vary widely by source and are not confirmed by Bombora, so treat them as a starting point. Ask which topics, how many accounts and which integrations a quote covers, and whether API access and onboarding are included. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Bombora? Bombora shows who is researching a topic now. Ocean shows which of those companies, and which that aren’t, are worth a rep’s time. ### Choose Bombora if * You run ABM, ads or sales outreach and want to time it to topic research * You want intent delivered into the CRM, marketing automation or ad platforms you already use * You have a data team or RevOps function to choose topics and wire the feed ### Use both if * You sort Ocean’s best-fit accounts by Bombora surge, so reps call fit accounts that are also in-market * You use Ocean to find fit companies that aren’t surging yet, and Bombora to tell you when they do [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your first question is who fits your business, not who is reading about a topic * You want fit learned from your won and lost deals, with a reason a rep can read * You want to rank the whole market, not only the accounts showing research activity * You don’t want to start with a quote-only annual contract [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Bombora to Ocean Five steps. Most teams keep Bombora as the timing layer and add Ocean to decide which accounts the timing matters for. ### 1. Export your surging accounts Export the accounts Company Surge flagged last quarter, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your topics and renewal Find which topics and integrations your contract covers and when it renews. Topic selection can be tuned from a closed-won analysis. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Bombora for targeting * **How many surging accounts last quarter were outside our ICP?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What happens to accounts that fit perfectly but aren’t reading publisher content this month?** Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts. * **Which topics and integrations does the quote cover, and are API access and onboarding extra?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How was the topic list chosen, and can it be tested against our closed-won accounts?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Bombora alternatives compare to Ocean? The right alternative depends on what you use Bombora for. Here’s what each is built for and where Ocean starts. ### [![6sense logo: 6sense alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/6sense-mark.webp?width=192)6sense](/compare/ocean-vs-6sense.md) * Built for: Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them. * Where Ocean starts: Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract. ### [![Demandbase logo: Demandbase alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/demandbase-mark.webp?width=192)Demandbase](/compare/ocean-vs-demandbase.md) * Built for: Enterprise ABM programs that combine account data, intent and advertising. * Where Ocean starts: Ocean ranks accounts from your own wins and sells no intent or advertising. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Common Room logo: Common Room alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/commonroom-mark.webp?width=192)Common Room](/compare/ocean-vs-common-room.md) * Built for: Software teams that stack community, product and web signals to prioritize accounts. * Where Ocean starts: Ocean ranks the whole market by fit, including accounts that haven’t shown a signal yet. ### [![Similarweb logo: Similarweb alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/similarweb-mark.webp?width=192)Similarweb](/compare/ocean-vs-similarweb.md) * Built for: Teams selling to online businesses that prospect by website traffic, technology changes and intent signals. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. --- ## Bombora pricing and alternatives: common questions Short answers on what Bombora sells, what it costs, how Ocean compares and what to check before you buy. **What is Bombora?** A B2B data company that sells Company Surge, topic-level intent data from a Data Co-op of publishers and brand sites. It also sells identity and enrichment, digital audiences and campaign measurement. It delivers data into the tools you already use rather than offering its own platform. **What does Company Surge tell me?** Which companies are researching topics relevant to you, how that compares with their own baseline, and whether they’re in early, mid or late-stage research. It doesn’t say whether a company fits your business. Ocean answers that by learning from your won and lost deals. **How much does Bombora cost?** Bombora doesn’t publish prices, and its pricing page redirects to a Data Co-op page. Buyer data on Vendr puts the median annual contract at about $25,000, with a reported range of $13,000 to $80,450. These are third-party figures. **Does Bombora learn from my won and lost deals?** Topic selection can be informed by a historical closed-won analysis, but the score measures research activity, not fit. Ocean reads your CRM deals, learns the ICP and ranks the whole market against it. **Does Bombora have an MCP server or API?** It delivers Company Surge by API or flat file, and through 100+ partner integrations. We didn’t find an MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Bombora integrate with my CRM?** Yes, through partner integrations, API and flat files. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio, so you can sort Ocean’s best-fit accounts by Bombora surge. **Is Bombora a good fit for a small team?** It’s built for teams with a data or RevOps function, and entry contracts reported on Vendr start around $13,000 a year on an annual term. Teams that want to start without a quote can begin with fit first and add intent later. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (16) checked November 13, 2026 * [Bombora](https://bombora.com/) * [Bombora Company Surge intent data](https://bombora.com/intent/) * [Bombora Data Co-op](https://bombora.com/co-op/) * [Intent topics Bombora tracks](https://bombora.com/intent-topics-we-track/) * [Bombora partners and integrations](https://bombora.com/all-partners/) * [What is intent data (Bombora)](https://bombora.com/what-is-intent-data/) * [Bombora privacy philosophy](https://bombora.com/privacy-philosophy/) * [Bombora for sales teams](https://bombora.com/sales/) * [About Bombora](https://bombora.com/company/) * [Bombora pricing (Vendr)](https://www.vendr.com/marketplace/bombora) * [Apollo vs Bombora (Apollo, a competitor)](https://www.apollo.io/insights/apollo-vs-bombora) * [6sense](https://6sense.com/) * [Demandbase](https://www.demandbase.com/) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Common Room](https://www.commonroom.io/) * [Similarweb Sales Intelligence](https://www.similarweb.com/corp/sales/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)