1. [Compare](/compare.txt) 2. Ocean vs Close # Ocean vs Close: pricing and Chloe AI compared Close is a sales CRM built around calling, email and SMS, with Chloe, an AI agent that calls and qualifies the leads you give it. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Close pricing](#how-much-does-close-crm-cost) Ask AI to compare * [Ask Claude to compare Ocean and Close (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Close%20CRM%20for%20B2B%20account%20targeting%3A%20Chloe%20AI%20agent%20and%20AI%20credit%20costs%2C%20lead%20sourcing%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-close-crm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Close (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Close%20CRM%20for%20B2B%20account%20targeting%3A%20Chloe%20AI%20agent%20and%20AI%20credit%20costs%2C%20lead%20sourcing%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-close-crm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Close (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Close%20CRM%20for%20B2B%20account%20targeting%3A%20Chloe%20AI%20agent%20and%20AI%20credit%20costs%2C%20lead%20sourcing%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-close-crm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Close (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Close%20CRM%20for%20B2B%20account%20targeting%3A%20Chloe%20AI%20agent%20and%20AI%20credit%20costs%2C%20lead%20sourcing%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-close-crm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Close (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Close%20CRM%20for%20B2B%20account%20targeting%3A%20Chloe%20AI%20agent%20and%20AI%20credit%20costs%2C%20lead%20sourcing%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-close-crm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-close-crm) * [Close cost](#how-much-does-close-crm-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-close-crm) * [Alternatives](#close-crm-alternatives) * [FAQ](#close-crm-faq) --- ## How do Ocean and Close differ? ### ![Close logo: Close alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/close-crm-mark.webp?width=256) Close Calling, SMS, email and an AI agent in one CRM. A fit for small inside-sales teams that sell by conversation. Close is an inside-sales CRM with a built-in dialer, SMS and email. Its AI, branded Chloe, answers questions about your pipeline, summarizes calls, drafts follow-ups and, through voice agents, calls and qualifies leads and books meetings. ### Ocean Deciding which companies to put in front of Chloe, ranked by fit learned from your won and lost deals. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Close and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Close comparison__ | Topic | Ocean | Close | | --------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Chloe works leads already in Close, and re-engages cold ones. It doesn’t describe finding companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Uses the calls, emails and texts already in the CRM as context for its AI. It doesn’t describe learning an ICP from won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Summarizes each lead from calls, emails and meetings and suggests next actions on Growth and above. That explains history with a lead, not why it fits. | | Coverage beyond your own leads | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Works on the leads in your CRM. Lead sourcing comes from connected tools such as Clay, Findymail and LeadFuze. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Enrichment fills lead fields from LinkedIn and the web and draws on AI credits per field. It isn’t a contact database of its own. | | Calling, SMS and email | Doesn’t call, text or email. It hands ranked accounts to the tools you use. | Built-in calling with a power dialer on Growth and a predictive dialer on Scale, SMS, email, workflows and Chloe voice agents that call leads. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals come from your own calls, emails and texts. Buying-signal tools connect as integrations. | | Workflow and pricing | | | | CRM sync | Layers onto Close through Ocean’s public API or no-code tools, so ranked accounts load with their reason, segment and tier. Native two-way sync covers HubSpot, Salesforce, Pipedrive and Attio. | It is the CRM, with 100+ integrations including HubSpot sync, Clay, Fivetran, Claude and ChatGPT. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An official Close MCP server for AI assistants, plus Chloe and Agents inside the CRM. Agents are in beta. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | SOC 2 Type II with the report on request, GDPR and CCPA. It lists OpenAI and Anthropic as AI subprocessors. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Per user: $9, $35, $99 or $139 a month on annual billing, plus pooled AI credits and telephony. | --- ## How much is Close? Close is priced per user a month. Each plan includes AI credits for Chloe, and calling and SMS are billed separately. * Solo is $9 for one user with 500 credits and no workflows. Essentials is $35 with unlimited leads, built-in calling and 1,000 credits per user, pooled up to 10,000: $9 to $35 a user a month * Growth adds automated workflows, Chloe in workflows, the power dialer and bulk email, with 1,500 credits per user pooled up to 15,000: $99 a user a month * Scale adds role-based permissions, a predictive dialer, live call coaching and unlimited recording retention, with 2,000 credits per user pooled up to 20,000: $139 a user a month ### What the price leaves out Monthly billing is $19, $49, $109 and $149. Credits reset monthly with no rollover, and extra credits start at $20 a month for 1,200. A Chloe voice call draws credits and telephony charges for its full connected time, with no global cap, so a high-volume calling team should budget for both. Chat, notetaker and AI search are free, and enrichment and auto updates use credits. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Close? Close and Chloe work the leads you give them. Ocean decides which companies those should be. ### Choose Close if * Your team sells by phone, SMS and email and wants calling built into the CRM * You want an AI agent that calls and qualifies leads and books meetings * You want a simple, low-cost CRM without an admin ### Use both if * You use Ocean to rank which accounts to load, so Chloe’s credits go on companies that look like your wins * You use Ocean’s contacts and Close’s dialer to work the ranked list [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You need to know which companies are worth calling before you buy credits and minutes * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want the ranked list in a CRM you already use [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Close to Ocean Five steps. Most Close teams keep the CRM and dialer, and add Ocean to choose the leads. ### 1. Export your won and lost deals Export closed opportunities from Close, then run them through Ocean to learn which segments convert and how many companies look like them. ### 2. Check your credit and calling spend Look at the AI credits and telephony Chloe’s calls used last month, and which leads they went to. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Chloe for targeting * **Which leads should Chloe call first, and why those?** Expect a score or a label with little behind it, because explanations are the hard part; ask about one real account. * **How much do voice agent calls cost per qualified meeting, in credits plus telephony?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Where is Chloe available for our region, and which agents are still in beta?** Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing. * **Can we see the SOC 2 report?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Close alternatives compare to Ocean? The right alternative depends on what you use Close for. Here’s what each is built for and where Ocean starts. ### [![HubSpot logo: HubSpot alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/hubspot-mark.webp?width=192)HubSpot](/compare/ocean-vs-hubspot.txt) * Built for: Teams that run their CRM, marketing and sales in one platform, with AI agents on top. * Where Ocean starts: Ocean finds the accounts that aren’t in your CRM yet and pushes them in, ranked. ### [![Zoho CRM logo: Zoho CRM alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoho-crm-mark.webp?width=192)Zoho CRM](/compare/ocean-vs-zoho-crm.txt) * Built for: Small and mid-sized teams that want a low-cost CRM with Zia scoring, automation and AI agents. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market outside your CRM with the reason on each account. ### [![Agentforce logo: Agentforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/salesforce-mark.webp?width=192)Agentforce](/compare/ocean-vs-agentforce.txt) * Built for: Teams that run AI agents on the customer data already in their Salesforce CRM. * Where Ocean starts: Ocean gives those agents the accounts outside your CRM, ranked from your wins. ### [![Day AI logo: Day AI alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/day-ai-mark.webp?width=192)Day AI](/compare/ocean-vs-day-ai.txt) * Built for: Teams that want a customer record built from meetings, email and Slack, with agents that run follow-ups, pipeline and campaigns. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the companies you haven’t met, with the reason on each account. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.txt) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. --- ## Close pricing and Chloe: common questions Short answers on what Close costs, what Chloe does, how Ocean compares and what to check before you buy. **How much does Close cost?** Solo is $9, Essentials $35, Growth $99 and Scale $139 a user a month on annual billing, or $19, $49, $109 and $149 monthly. AI credits and telephony are billed on top of included allowances. **What is Chloe?** Close’s built-in AI. Chloe chats about your pipeline, summarizes calls, drafts follow-ups and, through voice agents, calls leads, qualifies them and books meetings. **Is Chloe free?** Chat, notetaker, AI search and knowledge sources are free. Voice agents, enrichment and auto updates use AI credits, and voice calls also bill telephony for the full connected time. **Does Close find new accounts?** It works the leads already in the CRM and gets new ones through connected tools. Ocean ranks the market and learns the ICP from your won and lost deals. **Does Close have an MCP server?** Yes, an official Close MCP server for AI assistants. Ocean has an MCP server and a public API on the same data and lookalike engine. **Can I use Ocean with Close?** Yes. Ocean ranks the market from your closed-won deals, and you load the best-fit accounts into Close through Ocean’s public API or no-code tools, with their reason, segment and tier. Chloe and your reps then work accounts that already look like your wins. **Is Close ready for an enterprise security review?** It lists SOC 2 Type II with the report on request, GDPR and CCPA, and names OpenAI and Anthropic as AI subprocessors. Ask for the current report. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (15) checked November 13, 2026 * [Close](https://www.close.com/) * [Close pricing](https://www.close.com/pricing) * [Close AI](https://www.close.com/chloe) * [Close AI Agents](https://www.close.com/agents) * [AI credits (Close help)](https://help.close.com/docs/ai-credits) * [Close integrations](https://www.close.com/integrations) * [Close MCP](https://www.close.com/integrations/close-mcp) * [Close security and privacy](https://www.close.com/security) * [About Close](https://www.close.com/about) * [Close CRM review (Reachkit, third party)](https://reachkit.ai/directory/tools/close) * [HubSpot](https://www.hubspot.com/) * [Zoho CRM](https://www.zoho.com/crm/) * [Salesforce Agentforce pricing](https://www.salesforce.com/agentforce/pricing/) * [Day AI](https://day.ai/) * [Apollo pricing](https://www.apollo.io/pricing) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)