1. [Compare](/compare.txt) 2. Ocean vs Dynamics 365 Sales # Ocean vs Dynamics 365 Sales: pricing and agents compared Dynamics 365 Sales has agents that research and qualify the leads already in your Microsoft CRM. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Dynamics 365 Sales pricing](#how-much-does-dynamics-365-sales-cost) Ask AI to compare * [Ask Claude to compare Ocean and Dynamics 365 Sales (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Dynamics%20365%20Sales%20for%20B2B%20account%20targeting%3A%20lead%20qualification%20agents%2C%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20Copilot%20Credit%20costs%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-dynamics-365-sales%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Dynamics 365 Sales (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Dynamics%20365%20Sales%20for%20B2B%20account%20targeting%3A%20lead%20qualification%20agents%2C%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20Copilot%20Credit%20costs%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-dynamics-365-sales%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Dynamics 365 Sales (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Dynamics%20365%20Sales%20for%20B2B%20account%20targeting%3A%20lead%20qualification%20agents%2C%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20Copilot%20Credit%20costs%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-dynamics-365-sales%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Dynamics 365 Sales (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Dynamics%20365%20Sales%20for%20B2B%20account%20targeting%3A%20lead%20qualification%20agents%2C%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20Copilot%20Credit%20costs%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-dynamics-365-sales%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Dynamics 365 Sales (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Dynamics%20365%20Sales%20for%20B2B%20account%20targeting%3A%20lead%20qualification%20agents%2C%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%2C%20Copilot%20Credit%20costs%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-dynamics-365-sales%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-dynamics-365-sales) * [Dynamics 365 Sales cost](#how-much-does-dynamics-365-sales-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-dynamics-365-sales) * [Alternatives](#dynamics-365-sales-alternatives) * [FAQ](#dynamics-365-sales-faq) --- ## How do Ocean and Dynamics 365 Sales differ? ### ![Dynamics 365 Sales logo: Dynamics 365 Sales alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/dynamics-365-sales-mark.webp?width=256) Dynamics 365 Sales A CRM with agents that research, qualify and monitor your leads. A fit for enterprise teams on Microsoft. Dynamics 365 Sales is Microsoft’s enterprise CRM. Its Sales Qualification Agent researches leads, checks them against your target customer profile and can email them, its Sales Opportunity Agent watches open deals for risk, and its Sales Research Agent answers questions over your sales data. ### Ocean Deciding which companies should be in the CRM in the first place, ranked by fit learned from your won and lost deals. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Dynamics 365 Sales and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Dynamics 365 Sales comparison__ | Topic | Ocean | Dynamics 365 Sales | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | The Sales Qualification Agent checks each lead against your target customer profile. It works on leads already assigned in Dynamics and doesn’t describe finding lookalike companies outside the CRM. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You define target customer profile criteria for the agent, and Premium adds AI scoring models for leads and opportunities. It doesn’t describe clustering won and lost deals into segments. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Gives each lead a research summary with background, recent opportunities and company news, an evaluation of fit and a draft outreach email. | | Coverage beyond your CRM | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Agents work on leads and accounts in Dynamics, chosen by criteria such as lead source, rating or geography. Partner data can be added through MCP tools. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | The contacts in your CRM. Microsoft Relationship Sales adds LinkedIn Sales Navigator, with a 10-seat minimum and quoted pricing. | | Working your leads and pipeline | Doesn’t work your leads or inspect open deals. It decides which companies are worth working. | Dynamics 365 Sales is stronger here. Agents research and engage leads, flag risks on open opportunities from CRM, email, meetings and web research, and answer questions over your sales data. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Real-time signals from your own CRM, email and meetings, plus web research, to prioritize deals. It isn’t a company signal database. | | Workflow and pricing | | | | Connection to the CRM | Connects to Dynamics 365 through Ocean’s public API. Native two-way sync covers HubSpot, Salesforce, Pipedrive and Attio. | It is the CRM. It runs on Dataverse and extends through Power Platform and Copilot Studio. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Agents built on Copilot Studio, with MCP tools from partners such as ZoomInfo available to them, and a Dataverse MCP server for agents like the Sales Development agent. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Microsoft lists more than 90 compliance offerings in its Trust Center, and Power Platform Customer Lockbox protects sales data. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Seats of $65, $105 or $150 a user a month, paid yearly, with agent work metered in Copilot Credits. | --- ## How much is Dynamics 365 Sales? Dynamics 365 Sales is priced per user a month, paid yearly, with agents billed separately by Copilot Credits. * Sales Professional: core sales force automation, Microsoft 365 interoperation, reporting and dashboards. No Copilot or agents: $65 a user a month * Sales Enterprise: forecasting and customization, Copilot in Dynamics 365 and access to prebuilt agents. Running agents draws on credits you buy: $105 a user a month * Sales Premium: everything in Enterprise plus 1,000 Copilot Credits, Sales Insights, AI-powered recommended actions and data enrichment: $150 a user a month ### What the price leaves out Credits past Premium’s bundle come as prepaid message packs or pay-as-you-go billing linked to a Power Platform environment, and the number of messages per event depends on its complexity. Microsoft Relationship Sales, which adds LinkedIn Sales Navigator, is quoted. Microsoft’s Sales Close Agent can no longer be created, as it was removed on October 30, 2026, and Microsoft points to the Sales Development agent instead. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Dynamics 365 Sales? Dynamics 365 Sales works the leads and deals you have. Ocean decides which companies you should be going after in the first place. ### Choose Dynamics 365 Sales if * You run on Microsoft and want agents inside the CRM, Outlook and Teams * You want agents to research and qualify inbound leads and watch open deals * You want one vendor for CRM, Copilot and agents ### Use both if * You run Dynamics agents on your CRM data * You use Ocean to fill the CRM with accounts you haven’t met yet, ranked from your own deals, through the API [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want to know which companies to go after before they’re in your CRM * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want to avoid paying per seat and per credit just to find new accounts [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Dynamics 365 Sales to Ocean Five steps. Most Dynamics teams keep the CRM and agents, and add Ocean to feed them better accounts. ### 1. Export your won and lost deals Export closed deals from Dynamics, then run them through Ocean to learn which segments convert and how many companies in the market look like them. ### 2. Check your seats and credits Find your plan per user, your Copilot Credit balance or pay-as-you-go setup, and any agents still on the Sales Close Agent. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Dynamics agents for targeting * **Where do the leads the agent qualifies come from if they aren’t in the CRM yet?** Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list. * **What does the Sales Qualification Agent cost per month at our lead volume in Copilot Credits?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How is the target customer profile built, and does it learn from our closed deals?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Which agents are generally available for our region, and which are still in preview?** Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Dynamics 365 Sales alternatives compare to Ocean? The right alternative depends on what you use Dynamics for. Here’s what each is built for and where Ocean starts. ### [![Agentforce logo: Agentforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/salesforce-mark.webp?width=192)Agentforce](/compare/ocean-vs-agentforce.txt) * Built for: Teams that run AI agents on the customer data already in their Salesforce CRM. * Where Ocean starts: Ocean gives those agents the accounts outside your CRM, ranked from your wins. ### [![HubSpot logo: HubSpot alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/hubspot-mark.webp?width=192)HubSpot](/compare/ocean-vs-hubspot.txt) * Built for: Teams that run their CRM, marketing and sales in one platform, with AI agents on top. * Where Ocean starts: Ocean finds the accounts that aren’t in your CRM yet and pushes them in, ranked. ### [![Claudeforce logo: Claudeforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/claudeforce-mark.webp?width=192)Claudeforce](/compare/ocean-vs-claudeforce.txt) * Built for: Reps who do Salesforce work from inside Claude, with prebuilt sales skills. * Where Ocean starts: Ocean sits beside it in Claude and tells it which accounts to build pipeline on. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.txt) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.txt) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. --- ## Dynamics 365 Sales pricing and agents: common questions Short answers on what Dynamics 365 Sales costs, what its agents do, how Ocean compares and what to check before you buy. **How much does Dynamics 365 Sales cost?** Sales Professional is $65 a user a month, Enterprise $105 and Premium $150, all paid yearly. Agent work is metered in Copilot Credits, and Premium bundles 1,000. **What does the Sales Qualification Agent do?** It researches leads already in Dynamics, checks them against your target customer profile, drafts outreach and, in one mode, emails them and hands promising leads to sellers. It consumes Copilot Credits. **Does Dynamics 365 Sales find new accounts?** Its agents work on leads and accounts in the CRM, chosen by criteria you set. Partner data can come in through MCP tools. Ocean ranks the market outside your CRM and learns the ICP from your won and lost deals. **What happened to the Sales Close Agent?** Microsoft stopped new instances on September 30, 2026 and removed existing ones on October 30, 2026, pointing customers to the Sales Development agent. Microsoft’s product pages still mention it. **Is the Sales Development agent generally available?** Microsoft’s Agent 365 documentation lists it as a Frontier preview. A partner blog cites a notice of general availability at the end of September, so confirm the current status and your region with Microsoft. **Does Dynamics 365 Sales support MCP?** Yes. Its agents run on Copilot Studio, where partner MCP tools such as ZoomInfo plug in, and a Dataverse MCP server lets agents like the Sales Development agent reach CRM data. Ocean has an MCP server and a public API on the same data and lookalike engine. **Can I use Ocean with Dynamics 365 Sales?** Yes. Ocean finds and ranks the companies that fit, and you load them into Dynamics 365 through Ocean’s public API with their reason, segment and tier. Your Dynamics agents then research and work accounts that already look like your best customers. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (17) checked November 13, 2026 * [Dynamics 365 Sales (Microsoft)](https://www.microsoft.com/en-us/dynamics-365/products/sales) * [Dynamics 365 Sales pricing (Microsoft)](https://www.microsoft.com/en-us/dynamics-365/products/sales/pricing) * [Sales Qualification Agent overview (Microsoft Learn)](https://learn.microsoft.com/en-us/dynamics365/sales/sales-qualification-agent) * [Sales Opportunity Agent overview (Microsoft Learn)](https://learn.microsoft.com/en-us/dynamics365/sales/sales-opportunity-agent) * [Sales Research Agent overview (Microsoft Learn)](https://learn.microsoft.com/en-us/dynamics365/sales/sales-research-agent) * [Sales Close Agent overview (Microsoft Learn)](https://learn.microsoft.com/en-us/dynamics365/sales/sales-close-agent) * [Consumption-based billing for agent capabilities (Microsoft Learn)](https://learn.microsoft.com/en-us/dynamics365/sales/copilot-consumption-based-billing) * [Agents in Agent 365 (Microsoft Learn)](https://learn.microsoft.com/en-us/microsoft-agent-365/use) * [Extending agentic Dynamics 365 Sales with MCP (Microsoft)](https://www.microsoft.com/en-us/dynamics-365/blog/business-leader/2026/07/21/extending-agentic-microsoft-dynamics-365-sales-with-mcp) * [Microsoft Trust Center](https://www.microsoft.com/en-us/trust-center) * [Dynamics 365 Sales AI agents (Logan Consulting, partner)](https://www.loganconsulting.com/blog/microsoft-dynamics-365-sales-ai-agents) * [D365 hands the small deals to an agent (Sirocco Group, partner)](https://www.siroccogroup.com/d365-hands-the-small-deals-to-an-agent) * [Salesforce Agentforce pricing](https://www.salesforce.com/agentforce/pricing/) * [HubSpot](https://www.hubspot.com/) * [Salesforce and Anthropic partner to deliver Claudeforce (CIO)](https://www.cio.com/article/4214458/salesforce-anthropic-partner-to-deliver-claudeforce.html) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Apollo pricing](https://www.apollo.io/pricing) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)