1. [Compare](/compare.txt) 2. Ocean vs G2 Buyer Intent # Ocean vs G2 Buyer Intent: pricing and how they compare G2 Buyer Intent tells software vendors which companies are researching their product, category or competitors on G2 and its sister sites. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See G2 Buyer Intent pricing](#how-much-does-g2-buyer-intent-cost) Ask AI to compare * [Ask Claude to compare Ocean and G2 Buyer Intent (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20G2%20Buyer%20Intent%20for%20finding%20target%20accounts%3A%20review-site%20intent%20signals%2C%20coverage%20beyond%20G2%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-g2-buyer-intent%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and G2 Buyer Intent (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20G2%20Buyer%20Intent%20for%20finding%20target%20accounts%3A%20review-site%20intent%20signals%2C%20coverage%20beyond%20G2%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-g2-buyer-intent%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and G2 Buyer Intent (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20G2%20Buyer%20Intent%20for%20finding%20target%20accounts%3A%20review-site%20intent%20signals%2C%20coverage%20beyond%20G2%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-g2-buyer-intent%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and G2 Buyer Intent (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20G2%20Buyer%20Intent%20for%20finding%20target%20accounts%3A%20review-site%20intent%20signals%2C%20coverage%20beyond%20G2%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-g2-buyer-intent%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and G2 Buyer Intent (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20G2%20Buyer%20Intent%20for%20finding%20target%20accounts%3A%20review-site%20intent%20signals%2C%20coverage%20beyond%20G2%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-g2-buyer-intent%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-g2-buyer-intent) * [G2 Buyer Intent cost](#how-much-does-g2-buyer-intent-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-g2-buyer-intent) * [Alternatives](#g2-buyer-intent-alternatives) * [FAQ](#g2-buyer-intent-faq) --- ## How do Ocean and G2 Buyer Intent differ? ### ![G2 Buyer Intent logo: G2 Buyer Intent alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/g2-buyer-intent-mark.webp?width=256) G2 Buyer Intent Seeing which companies compare you on G2 and its sister sites. A fit for software vendors with a strong G2 presence. G2 Buyer Intent is an add-on to a paid G2 vendor plan. It reports company-level activity from G2, Capterra, Software Advice and GetApp: profile and pricing views, category and alternatives browsing, comparisons against competitors and engagement with sponsored content. ### Ocean Telling you which companies fit your business across the whole market, whether or not they’ve visited a review site, learned from your won and lost deals. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## G2 Buyer Intent and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs G2 Buyer Intent comparison__ | Topic | Ocean | G2 Buyer Intent | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It reports companies already researching software on G2’s sites and doesn’t find companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Filters signals by firmographics, technographics and your target account list. It doesn’t describe learning fit from your CRM’s won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the pages an account viewed, such as your profile, pricing or a comparison with a competitor, with a buying stage and activity level. That explains the activity, not why the company fits. | | Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies researching on G2, Capterra, Software Advice and GetApp, in categories G2 covers. A company that fits but isn’t shopping there doesn’t appear. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Account-level only: it says a company looked at your pricing page, not which person did. Contact data comes from other tools. | | Review-site activity | Doesn’t see who researches software on G2. It works from the market, not from review-site traffic. | G2 Buyer Intent is stronger here. First-party signals from four review sites in nine types, including competitor comparisons, with a time series by signal type for each account. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | A late-stage signal: someone is comparing vendors. Its plan determines which signal types you receive. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Plugs into Salesforce, HubSpot and Marketo, with data connectors for Snowflake, BigQuery and Databricks. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | MCP integrations with Claude, ChatGPT, HubSpot, Gong, Profound and AirOps, announced on June 17, 2026, plus direct access inside my.G2. A new Intent Studio is in beta. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open G2’s security page. Ask for its security and privacy documentation and how Buyer Intent data is sourced. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Not published. A quote-only add-on on G2’s Professional and Enterprise plans. | --- ## How much is G2 Buyer Intent? G2 doesn’t publish a price for Buyer Intent. Per third-party reports it can’t be bought on its own: it’s an add-on to a paid G2 vendor plan. * Reviewers report Buyer Intent as an add-on to the Professional and Enterprise plans, which are quote-only themselves. The Starter plan can’t add it: Quote only * G2’s documentation says signals are sent at product level and each product that should receive them needs its own subscription: Per product * Third-party estimates put the add-on in the low to mid five figures a year, with discounts negotiated per contract. None comes from G2, so treat them as unverified: Estimates vary * Enterprise pricing can run that high. Vendr tracks G2 contracts from $12,000 to $73,310 a year, with a median of $28,000 across 531 purchases: Enterprise pricing Up to $73,310 a year ### What changed in 2026 In June 2026 G2 added research activity from Capterra, Software Advice and GetApp to Buyer Intent, which G2 says can raise signal volume, and launched MCP integrations and an Intent Studio beta. Which signal types you get still depends on your plan, so ask what your tier includes. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or G2 Buyer Intent? G2 shows who is shopping for software like yours right now. Ocean shows who you should be going after, including the companies that aren’t shopping yet. ### Choose G2 Buyer Intent if * You sell software and your buyers research it on G2 or Capterra * You want to know who is comparing you with a competitor, and when * You already run a G2 profile with reviews and traffic worth mining ### Use both if * You use G2 to flag who is shopping and Ocean to say whether they’re worth winning * You use Ocean to find lookalikes of your best customers who haven’t started researching yet [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You don’t sell software, or your category gets little G2 traffic * You want fit learned from your won and lost deals across the whole market * You want to reach buyers before they start shopping * You want the reason on every account and an exact count of the market [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from G2 Buyer Intent to Ocean Five steps. Most teams keep G2 for who is shopping and add Ocean to find the companies behind the rest of the market. ### 1. Export your shopping accounts Export the accounts G2 flags, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your plan and renewal Find your G2 plan, which signal types and products it covers, and your renewal date. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on G2 Buyer Intent * **Which signal types does our plan include, and for how many products?** Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts. * **How many of our target accounts research on G2, in our category?** Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts. * **What do we pay at renewal, and what discount is typical?** Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing. * **Which CRM and AI integrations are live for our plan?** Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other G2 Buyer Intent alternatives compare to Ocean? The right alternative depends on what you use G2 Buyer Intent for. Here’s what each is built for and where Ocean starts. ### [![Bombora logo: Bombora alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/bombora-mark.webp?width=192)Bombora](/compare/ocean-vs-bombora.txt) * Built for: Marketing and sales teams that time ABM, ads and outreach to which companies are researching a topic across publisher sites. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![6sense logo: 6sense alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/6sense-mark.webp?width=192)6sense](/compare/ocean-vs-6sense.txt) * Built for: Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them. * Where Ocean starts: Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract. ### [![Demandbase logo: Demandbase alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/demandbase-mark.webp?width=192)Demandbase](/compare/ocean-vs-demandbase.txt) * Built for: Enterprise ABM programs that combine account data, intent and advertising. * Where Ocean starts: Ocean ranks accounts from your own wins and sells no intent or advertising. ### [![Common Room logo: Common Room alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/commonroom-mark.webp?width=192)Common Room](/compare/ocean-vs-common-room.txt) * Built for: Software teams that stack community, product and web signals to prioritize accounts. * Where Ocean starts: Ocean ranks the whole market by fit, including accounts that haven’t shown a signal yet. ### [![Reo.Dev logo: Reo.Dev alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/reo-dev-mark.webp?width=192)Reo.Dev](/compare/ocean-vs-reo-dev.txt) * Built for: Companies that sell developer tools and want to see which accounts’ engineers are installing, forking and reading their docs. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, for any product, with or without developer activity. --- ## G2 Buyer Intent pricing and alternatives: common questions Short answers on what G2 Buyer Intent does, what it costs, how Ocean compares and what to check before you buy. **What is G2 Buyer Intent?** A paid add-on to a G2 vendor plan that shows which companies research your product, category or competitors on G2, Capterra, Software Advice and GetApp, scored by buying stage and activity level. **How much does G2 Buyer Intent cost?** G2 doesn’t publish a price. Reviewers describe a quote-only add-on on the Professional and Enterprise plans, with estimates in the low to mid five figures a year, none from G2. **Does G2 Buyer Intent cover the whole market?** No. It covers companies researching on G2’s own sites. Ocean ranks every company in your market by fit, whether or not it’s shopping. **Does G2 Buyer Intent learn from my won and lost deals?** It filters signals by firmographics and your target accounts, and doesn’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it. **Does G2 have an MCP server?** Yes: G2 MCP integrations with Claude, ChatGPT, HubSpot, Gong, Profound and AirOps launched on June 17, 2026. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does G2 Buyer Intent integrate with my CRM?** Yes: Salesforce, HubSpot and Marketo, plus data connectors for Snowflake, BigQuery and Databricks. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Who should use G2 Buyer Intent?** Software vendors with an established G2 category presence and traffic worth mining. Sellers of other products, or in categories G2 barely covers, get less from it. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [G2 pricing on Vendr (buyer-reported contracts)](https://www.vendr.com/marketplace/g2) * [G2 Buyer Intent](https://sell.g2.com/buyer-intent) * [G2 documentation: Buyer Intent](https://documentation.g2.com/docs/buyer-intent) * [G2 introduces innovations to activate buyer signals (PR Newswire, June 17, 2026)](https://www.prnewswire.com/news-releases/g2-introduces-innovations-to-help-go-to-market-teams-activate-and-execute-on-trusted-buyer-signals-302803311.html) * [G2 release notes 2026](https://documentation.g2.com/docs/release-notes-2026) * [G2 and Snowflake](https://company.g2.com/news/g2-partners-with-snowflake) * [G2 Buyer Intent review (RevenueFlow, third party)](https://www.revenueflow.com/blog/g2-buyer-intent) * [G2 pricing report (Market Intelligence Tools, third party)](https://marketintelligencetools.com/reports/g2-pricing) * [Bombora](https://bombora.com/) * [6sense](https://6sense.com/) * [Demandbase](https://www.demandbase.com/) * [Common Room](https://www.commonroom.io/) * [Reo.Dev](https://www.reo.dev/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)