1. [Compare](/compare.txt) 2. Ocean vs Goava # Ocean vs Goava: pricing and how they compare Goava learns from your CRM deals and ranks companies in four Nordic countries. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Goava pricing](#how-much-does-goava-cost) Ask AI to compare * [Ask Claude to compare Ocean and Goava (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Goava%20for%20B2B%20account%20targeting%3A%20ICP%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20scoring%2C%20contacts%2C%20MCP%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-goava%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Goava (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Goava%20for%20B2B%20account%20targeting%3A%20ICP%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20scoring%2C%20contacts%2C%20MCP%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-goava%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Goava (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Goava%20for%20B2B%20account%20targeting%3A%20ICP%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20scoring%2C%20contacts%2C%20MCP%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-goava%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Goava (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Goava%20for%20B2B%20account%20targeting%3A%20ICP%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20scoring%2C%20contacts%2C%20MCP%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-goava%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Goava (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Goava%20for%20B2B%20account%20targeting%3A%20ICP%20learning%20from%20CRM%20deals%2C%20market%20coverage%2C%20scoring%2C%20contacts%2C%20MCP%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-goava%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-goava) * [Goava cost](#how-much-does-goava-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-goava) * [Alternatives](#goava-alternatives) * [FAQ](#goava-faq) --- ## How do Ocean and Goava differ? ### ![Goava logo: Goava alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/goava-mark.webp?width=256) Goava Learning your ICP from CRM deals and ranking Nordic companies. A fit for teams that sell in Sweden, Norway, Denmark and Finland. Goava is a Swedish sales intelligence platform for the Nordics. Its ICP Agent analyzes the customers and deals in your CRM, and every company gets a Goava Score for how well it matches your ICP and a Goava Fit for the individual rep. ### Ocean The same learn-from-your-deals job in every market, not four countries, with the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Goava and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Goava comparison__ | Topic | Ocean | Goava | | --------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Learns your ICP from won and lost deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Its ICP Agent analyzes the companies you’ve closed and lost in your CRM, and scores every company in Discover against that ICP. | | Market coverage | Ocean is stronger here. 85M+ companies, in any country with a website. | Sweden, Norway, Denmark and Finland only. One country is included in Discover, and each extra one is 2,000 SEK a month. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | A Goava Score and Goava Fit, plus a research card with fit attributes, gaps, why-now signals and a pitch. | | How it understands a company | Reads what each company does from its own website. | Weighs industry, growth, web technology, hiring patterns and website signals, with Nordic registry data such as organization numbers and financial key figures. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Decision makers at Nordic companies with role, email, direct number and LinkedIn, paid for in credits. | | Nordic company data | 85M+ companies, built from the open web. | Registry data, financials, ownership, management and signals from 100,000+ Nordic sources, by its own count. Enento Group, which owns Allabolag, UC and Proff, is a minority owner. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | A Signal Agent that monitors news, recruitment and role changes, with a mobile app, Ping, for alerts. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | HubSpot, Salesforce, SuperOffice, Pipedrive, Dynamics 365, Upsales, Lime CRM and Zapier. CRM integration starts on the Team and Premium plans. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Four agents, and an MCP server for Claude and ChatGPT that Goava says is included in every package. | | Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Discover from €390 a month, €590 with CRM integrations. Monthly or annual, with a 7-day free trial. | --- ## How much is Goava? Goava lists two Discover plans and a free Enrich tier. One country is included, and credits meter the agents. * Enrich shows company data in your CRM for free. Automatic updates and AI lead scoring start at €200 a month: Free, then from €200 * Discover Starter, with one Nordic market and 300 AI credits a month. It has no CRM integration: €390 a month * Discover Premium, with 500 AI credits, CRM integrations, analysis of your CRM history and a dedicated customer success manager: €590 a month ### What the price leaves out Each extra country is 2,000 SEK a month, and Goava estimates about 7 credits per qualified prospect when prospecting and research run together. Contract terms are monthly or annual, with a 60-day notice on annual plans. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Goava? Both learn from your deals and rank companies. They differ in where they work and what they cover. ### Choose Goava if * You sell only in Sweden, Norway, Denmark and Finland * You want Nordic registry data, financials and ownership in the same screen * You use SuperOffice, Upsales or Lime CRM, which Goava integrates with directly ### Already on Goava? * You sell in the Nordics today and plan to expand * You want to see how Ocean ranks the same accounts before you decide * You want to compare both on your own closed-won deals [See how to switch](#switching-from-goava) ### Choose Ocean if * You sell outside the Nordics, or plan to * You want one ranking model for every market instead of a tool per region * You want the same reason on every account, in every country * You want an exact market count with hard filters, and exclusions you set yourself [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Goava to Ocean Five steps. Most Nordic teams keep Goava’s local data and add Ocean when they expand. ### 1. Check your plan and notice period Find your plan, your markets and your notice period. Goava’s is 60 days on annual contracts. ### 2. Export your segments and ICPs Note the segments, filters and ICPs your team uses, so you can compare Ocean’s ranking on the same accounts. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Goava * **What happens when we expand beyond the four Nordic countries?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **What does each extra country cost us, in writing?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How do we keep accounts already in our CRM out of new recommendations?** Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours. * **How many credits does a qualified prospect really use at our volume?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Can you share your security documentation, such as an ISO 27001 certificate or SOC 2 report, and a data processing agreement?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Goava alternatives compare to Ocean? The right alternative depends on what you use Goava for. Here’s what each is built for and where Ocean starts. ### [![Keyplay logo: Keyplay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/keyplay-mark.webp?width=192)Keyplay](/compare/ocean-vs-keyplay.txt) * Built for: Teams that want ICP scores they can inspect and backtest, now part of Inflection. * Where Ocean starts: Ocean learns from your won and lost deals, covers any industry and finds the contacts too. ### [![Landbase logo: Landbase alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/landbase-mark.webp?width=192)Landbase](/compare/ocean-vs-landbase.txt) * Built for: Teams that want natural-language audience search and outreach from one AI platform. * Where Ocean starts: Ocean learns from your own closed-won deals and leaves outreach to the tools you already use. ### [![DataMoon logo: DataMoon alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/datamoon-mark-v2.webp?width=192)DataMoon](/compare/ocean-vs-datamoon.txt) * Built for: Teams that start from website visitors and intent topics, then activate them across channels. * Where Ocean starts: Ocean starts from which accounts fit your best customers, then lets intent decide when. ### [![Leadspace logo: Leadspace alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadspace-mark.webp?width=192)Leadspace](/compare/ocean-vs-leadspace.txt) * Built for: Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud. * Where Ocean starts: Ocean ranks your market from your own won and lost deals, with the reason on each score. ### [![DiscoLike logo: DiscoLike alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/discolike-mark.webp?width=192)DiscoLike](/compare/ocean-vs-discolike.txt) * Built for: Teams that find every company in a market, then check ICP fit, signals and contacts. * Where Ocean starts: Ocean learns what a good account looks like from your closed-won deals, then ranks the whole market against it. --- ## Goava pricing and alternatives: common questions Short answers on what Goava costs, where it works, how it compares with Ocean and what switching takes. **How much does Goava cost?** Discover Starter is €390 a month and Premium is €590, each with one Nordic market. Premium adds CRM integrations and a customer success manager. Enrich is free for company data in your CRM, with premium features from €200 a month. Plans are monthly or annual. **Which countries does Goava cover?** Sweden, Norway, Denmark and Finland. Discover includes one market, and each additional country costs 2,000 SEK a month. **Does Goava learn from my won and lost deals?** Yes. Its ICP Agent analyzes the companies you’ve closed and lost in your CRM and scores every company against that ICP. Ocean does the same job across every market and shows the reason on each account. **Does Goava have an MCP server?** Yes. Goava MCP works in Claude and ChatGPT, lets you search and rank companies, build segments and fetch contacts, and Goava says it’s included in every package. Ocean has an MCP server and a public API on the same data and lookalike engine. **What happens when I sell outside the Nordics?** Goava’s data covers four countries, so a team that expands needs another source. Ocean ranks companies in any country with a website, with the same ICP model. **Is Goava ready for an enterprise security review?** Goava is a small Nordic company with 25+ employees. The pages we checked list no security certification of its own, so ask for its security documentation and data processing agreement. Its part-owner Enento Group is ISO 27001 certified, which doesn’t extend to Goava itself. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. **How do I switch from Goava to Ocean?** Check your plan and notice period, note the segments and ICPs you use, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM. --- ## Sources (11) checked November 13, 2026 * [Goava](https://www.goava.com/en) * [Goava pricing](https://www.goava.com/en/pricing) * [Goava Discover](https://www.goava.com/en/goava-discover) * [Goava MCP](https://www.goava.com/en/mcp) * [Goava: about us](https://www.goava.com/en/about-us) * [Enento Group Annual Review 2025](https://storage.mfn.se/c19f1801-324e-408f-b64e-e4e6a21cec65/enento-annual-review-2025.pdf) * [Keyplay](https://keyplay.io/) * [Landbase](https://www.landbase.com/) * [DataMoon](https://datamoon.com/) * [Leadspace](https://www.leadspace.com/) * [DiscoLike](https://www.discolike.com/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)