1. [Compare](/compare.md) 2. Ocean vs Gong # Ocean vs Gong: pricing and how they compare Gong records and analyzes the calls and deals you’re already in, and now pulls in third-party contact data. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Gong pricing](#how-much-does-gong-cost) Ask AI to compare * [Ask Claude to compare Ocean and Gong (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Gong%20for%20revenue%20AI%20and%20account%20targeting%3A%20what%20each%20learns%20from%20your%20deals%2C%20third-party%20data%20and%20Gong%20Enrich%2C%20agents%20and%20MCP%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-gong%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Gong (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Gong%20for%20revenue%20AI%20and%20account%20targeting%3A%20what%20each%20learns%20from%20your%20deals%2C%20third-party%20data%20and%20Gong%20Enrich%2C%20agents%20and%20MCP%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-gong%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Gong (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Gong%20for%20revenue%20AI%20and%20account%20targeting%3A%20what%20each%20learns%20from%20your%20deals%2C%20third-party%20data%20and%20Gong%20Enrich%2C%20agents%20and%20MCP%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-gong%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Gong (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Gong%20for%20revenue%20AI%20and%20account%20targeting%3A%20what%20each%20learns%20from%20your%20deals%2C%20third-party%20data%20and%20Gong%20Enrich%2C%20agents%20and%20MCP%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-gong%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Gong (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Gong%20for%20revenue%20AI%20and%20account%20targeting%3A%20what%20each%20learns%20from%20your%20deals%2C%20third-party%20data%20and%20Gong%20Enrich%2C%20agents%20and%20MCP%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-gong%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-gong) * [Gong cost](#how-much-does-gong-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-gong) * [Alternatives](#gong-alternatives) * [FAQ](#gong-faq) --- ## How do Ocean and Gong differ? ### ![Gong logo: Gong alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/gong-mark.webp?width=256) Gong Understanding and winning the deals you’re already in. A fit for revenue teams that want conversation intelligence. Gong is a revenue AI platform with more than 5,000 customers. Its Revenue Graph connects your calls, emails and CRM data, and applications on top cover engagement, forecasting, enablement and a Gong Assistant. ### Ocean Using your won, lost and open deals to find and rank the companies you should be in deals with, across the whole market. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Gong and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Gong comparison__ | Topic | Ocean | Gong | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. Gong works from interactions and deals you already have, and Gong Engage helps sellers prioritize accounts they’re working. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Deep insight into deals you’re in: risk, winning patterns and win-rate drivers. It doesn’t describe turning that into a ranking of companies across the market. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Assistant answers and Deep Mode reports are grounded in evidence from your calls and records, for deals and accounts you already have. | | Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Gong Dashboards let teams drill into the deals, accounts and activities behind a metric such as win rate. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Gong Enrich searches providers you connect in the order you set, then fills gaps with Gong Credits and data partners: Apollo, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce and ZoomInfo. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | AI Trackers and signals from what customers say, plus buyer-intent and account-insight partners in its Collective directory. | | Call capture, forecasting and coaching | Doesn’t record calls or forecast. It ranks companies and hands them off. | Gong is stronger here. Captures every interaction, analyzes what’s working, forecasts pipeline risk and turns real conversations into coaching. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | More than 300 partners and integrations, and governed CRM writeback for enriched data. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Gong Agents, Agent Builder for custom agents that run on triggers, and an MCP server. Automatically triggered agents and MCP calls draw Gong Credits. | | Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists SOC 2 Type 2, ISO 27001, 27017, 27018, 27701 and 42001, PCI DSS and the EU-U.S. Data Privacy Framework, with a Trust Center. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Quote only: a per-user license plus a platform fee, with applications added separately. | --- ## How much is Gong? Gong doesn’t publish prices. Licenses are per user, there’s a platform fee based on the number of users, and applications are added to a core license. * Gong’s pricing page says licenses are priced per user, with a platform fee based on the users supported. You can integrate your existing tech stack for free: Per user plus platform fee * The median contract on Vendr, per a competitor’s write-up, from 1,146 purchases, with a reported range of $11,502 to $203,598. Gong doesn’t confirm it: About $55,000 a year * Since June 2026, heavy AI use draws on a shared pool of credits, reported at 2,000 per paid seat a year. Gong Enrich, the MCP server and automatically triggered agents use credits: Gong Credits * Enterprise pricing can run that high. Vendr tracks Gong contracts from $11,502 to $203,598 a year, with a median of $55,430 across 1,146 purchases: Enterprise pricing Up to $203,598 a year ### What the price leaves out Third-party reviewers say applications such as Engage and Forecast are priced on top of the core license, and that credits expire at the end of the contract year. Gong hasn’t published the price of extra credits. Ask for a line-item quote, including the platform fee, and get renewal terms in writing. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Gong? Gong tells you what is happening in the deals you’re in. Ocean uses them to find more like them. ### Choose Gong if * You want call capture, deal risk, forecasting and coaching in one platform * You want agents running on top of your own customer conversations * You want third-party contact data inside the tool your sellers already use ### Use both if * Gong knows what happens in your deals, and Ocean uses your won, lost and open deals to rank the market for more * You push Ocean’s ranked accounts into your CRM, and Gong works the deals that result [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your question is which companies to pursue, not how to win the deals you’re in * You want fit learned from your deals and applied to every company in the market * You want the reason on every account and an exact count of the market * You want to start without a per-user license and platform fee [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Gong to Ocean Five steps. Most teams keep Gong for deal intelligence and add Ocean to choose which companies to pursue. ### 1. Export your won and lost deals Pull the deals Gong has analyzed, with their outcomes, then run them through Ocean to see which segments you win and how the rest of the market ranks. ### 2. Check your licenses and credits Find your licenses, platform fee, credit pool and renewal date. Note which features draw credits. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Gong for targeting * **Can Gong rank companies we aren’t in deals with, or only work the ones we are?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Which Gong Enrich partners are connected, and what do credits cost for our volume?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **What do applications, the platform fee and extra credits add to the quote?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **What are the renewal terms and notice period?** Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Gong alternatives compare to Ocean? The right alternative depends on what you use Gong for. Here’s what each is built for and where Ocean starts. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![HubSpot logo: HubSpot alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/hubspot-mark.webp?width=192)HubSpot](/compare/ocean-vs-hubspot.md) * Built for: Teams that run their CRM, marketing and sales in one platform, with AI agents on top. * Where Ocean starts: Ocean finds the accounts that aren’t in your CRM yet and pushes them in, ranked. ### [![Agentforce logo: Agentforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/salesforce-mark.webp?width=192)Agentforce](/compare/ocean-vs-agentforce.md) * Built for: Teams that run AI agents on the customer data already in their Salesforce CRM. * Where Ocean starts: Ocean gives those agents the accounts outside your CRM, ranked from your wins. ### [![Clay logo: Clay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/clay-mark.webp?width=192)Clay](/compare/ocean-vs-clay.md) * Built for: GTM engineers who assemble custom enrichment and research workflows from many data sources. * Where Ocean starts: Ocean starts from your closed-won deals and ranks the market, instead of a build. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. --- ## Gong pricing and alternatives: common questions Short answers on what Gong does, what Gong Enrich adds, how Ocean compares and what to check before you buy. **What is Gong?** A revenue AI platform that captures every customer interaction, connects it with your CRM data in a Revenue Graph, and runs applications and agents for engagement, forecasting, enablement and deal and pipeline reviews. It has more than 5,000 customers. **What is Gong Enrich?** A Mission Callisto feature, generally available since September 30, 2026, that brings third-party account and contact data into Gong through a configurable waterfall of providers and data partners, with governed spend and CRM writeback. **How much does Gong cost?** Gong doesn’t publish prices. Licenses are per user with a platform fee, and applications are added on top. A competitor’s write-up of Vendr data puts the median contract at about $55,000 a year. Gong Credits meter heavy AI use. **Does Gong learn from my won and lost deals?** It analyzes the deals you’re in deeply. It doesn’t describe ranking companies across the market from them. Ocean reads your CRM deals, learns the ICP and ranks every company against it. **Does Gong have an MCP server?** Yes. Gong lists an MCP server, and calls to it draw Gong Credits. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Gong integrate with my CRM?** Yes, with more than 300 partners and integrations. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is Gong ready for an enterprise security review?** Yes. It lists SOC 2 Type 2, ISO 27001, 27017, 27018, 27701 and 42001, PCI DSS and the EU-U.S. Data Privacy Framework, with a Trust Center. Request the reports and check how credits and agents affect data access. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (16) checked November 13, 2026 * [Gong](https://www.gong.io/) * [Gong pricing](https://www.gong.io/pricing) * [Gong Revenue AI OS](https://www.gong.io/revenue-ai-platform) * [Mission Callisto (Gong)](https://www.gong.io/platform/mission-callisto) * [Mission Callisto launch blog (Gong)](https://www.gong.io/blog/mission-callisto-revenue-ai) * [Gong Mission Callisto and the sales enrichment layer (Gong press release)](https://www.gong.io/press/gong-mission-callisto-sales-enrichment-layer) * [Gong security](https://www.gong.io/security) * [Gong integrations and Collective](https://www.gong.io/integrations) * [Gong pricing 2026 (Revspire, a competitor)](https://www.revspire.io/compare/gong-pricing) * [Gong pricing 2026 (Avoma, a competitor)](https://www.avoma.com/blog/gong-pricing) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [HubSpot](https://www.hubspot.com/) * [Salesforce Agentforce pricing](https://www.salesforce.com/agentforce/pricing/) * [Clay](https://www.clay.com/) * [Apollo pricing](https://www.apollo.io/pricing) * [Gong pricing on Vendr (buyer-reported contracts)](https://www.vendr.com/marketplace/gong) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)