1. [Compare](/compare.md) 2. Ocean vs Lead411 # Ocean vs Lead411: pricing and how they compare Lead411 sells verified emails and direct dials with growth triggers and, on annual plans, Bombora buyer intent. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Lead411 pricing](#how-much-does-lead411-cost) Ask AI to compare * [Ask Claude to compare Ocean and Lead411 (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Lead411%20for%20B2B%20contact%20data%3A%20verified%20emails%20and%20direct%20dials%2C%20export%20limits%2C%20growth%20triggers%2C%20Bombora%20intent%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-lead411%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Lead411 (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Lead411%20for%20B2B%20contact%20data%3A%20verified%20emails%20and%20direct%20dials%2C%20export%20limits%2C%20growth%20triggers%2C%20Bombora%20intent%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-lead411%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Lead411 (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Lead411%20for%20B2B%20contact%20data%3A%20verified%20emails%20and%20direct%20dials%2C%20export%20limits%2C%20growth%20triggers%2C%20Bombora%20intent%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-lead411%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Lead411 (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Lead411%20for%20B2B%20contact%20data%3A%20verified%20emails%20and%20direct%20dials%2C%20export%20limits%2C%20growth%20triggers%2C%20Bombora%20intent%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-lead411%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Lead411 (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Lead411%20for%20B2B%20contact%20data%3A%20verified%20emails%20and%20direct%20dials%2C%20export%20limits%2C%20growth%20triggers%2C%20Bombora%20intent%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-lead411%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-lead411) * [Lead411 cost](#how-much-does-lead411-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-lead411) * [Alternatives](#lead411-alternatives) * [FAQ](#lead411-faq) --- ## How do Ocean and Lead411 differ? ### ![Lead411 logo: Lead411 alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/lead411-mark.webp?width=256) Lead411 Verified emails, direct dials and growth triggers at a low published price. A fit for US small and mid-market outbound teams. Lead411 is a B2B contact and company database with hiring, funding and executive-change triggers, technology search, lead scoring and a Chrome extension. Direct dials and verified emails are included on every plan, and the unit you buy is exports, which roll over. ### Ocean Deciding which companies are worth winning, ranked by fit learned from your won and lost deals, rather than by who is researching a topic. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Lead411 and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Lead411 comparison__ | Topic | Ocean | Lead411 | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Advanced search by industry, size, technologies, location and title, with saved searches and an AI search assistant. We found no lookalike feature documented. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Lead scoring ranks prospects by positive company activity such as funding or hiring. We found no description of learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the trigger behind a score, such as recent funding or a hiring spree. That explains timing, not fit with your customers. | | Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Searches contacts and companies internationally. A reviewer puts it at about 450M contacts and 20M companies, and others call it strongest for US teams. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified emails and direct phone numbers on every plan, sold as exports: 1,000 a month on Spark, flexible on Ignite and unlimited on Blaze. Unused exports roll over. | | Growth triggers and Bombora intent | Doesn’t resell third-party topic intent. It matches fit, learned from your deals. | Triggers for hiring, funding and executive changes, and Bombora buyer intent on annual plans, included on Spark and an add-on on Ignite. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Hiring, funding, executive changes and growth signals, plus technology search. Intent is not available month to month or in the trial. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | A CRM Enhancer and integrations with Salesforce, HubSpot and Outreach, plus a Chrome extension. API access starts on Ignite. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An AI search assistant in the app and an API on Ignite and Blaze. We found no MCP server documented. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Publishes a privacy policy, CCPA metrics and opt-out choices, and says it is a registered data broker in several US states. We found no security report. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Spark at $49 a month or $490 a year, Ignite from $150 a month or $1,500 a year, Blaze by quote. | --- ## How much is Lead411? Lead411 publishes three plans and a trial, priced on exports. Reviewers quote other figures, so check the page. * Spark: 1,000 exports a month, or 12,000 a year with Bombora intent included. About 4 to 5 cents an export, with direct phones included and no API: $49 a month or $490 a year * Ignite: from $150 a month or $1,500 a year, 1,000+ or flexible exports, API access and team accounts, with intent as an annual add-on: From $150 a month * Unlimited exports a year, optional Bombora intent, API access and advanced onboarding. Reviewers cite about $5,000 a year and negotiable seats: Blaze by quote ### What the price leaves out Intent is on annual plans only, so a month-to-month Spark has none. The 7-day trial gives 50 exports and no intent. Overage rates aren’t published, and the page doesn’t say whether prices are per user. Older and third-party lists show $75 to $99 a month for entry, so use the pricing page and confirm seats and caps. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Lead411? Lead411 says who is growing or researching. Ocean says who is worth winning. ### Choose Lead411 if * You want verified emails and direct dials at a low published price * You want growth triggers and Bombora intent bundled in * You prospect mostly in the US and work in exports ### Use both if * You use Ocean to rank the market and Lead411 for contacts and growth triggers on the accounts that fit * You treat Lead411’s intent as timing and Ocean’s fit as the reason to act [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want ranked accounts pushed natively into your CRM * You don’t want to buy intent topics on accounts that don’t look like your customers [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Lead411 to Ocean Five steps. Most teams keep Lead411 for contacts and triggers and add Ocean to rank who to pursue. ### 1. Export your saved lists Export your saved lists and the accounts showing intent, then run the companies through Ocean to see how many fit your closed-won pattern. ### 2. Check your plan and exports Find your plan, billing term, export balance and whether Bombora intent is included. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Lead411 for targeting * **Is the price per user, and what are the overage rates?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Which plan and billing term do we need for intent and the API?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How accurate are emails and direct dials for our regions?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **Can we see its security and data-source documentation?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Lead411 alternatives compare to Ocean? The right alternative depends on what you use Lead411 for. Here’s what each is built for and where Ocean starts. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Bombora logo: Bombora alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/bombora-mark.webp?width=192)Bombora](/compare/ocean-vs-bombora.md) * Built for: Marketing and sales teams that time ABM, ads and outreach to which companies are researching a topic across publisher sites. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Cognism logo: Cognism alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/cognism-mark.webp?width=192)Cognism](/compare/ocean-vs-cognism.md) * Built for: Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data. * Where Ocean starts: Ocean ranks the accounts first, then finds the contacts. ### [![Lusha logo: Lusha alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/lusha-mark.webp?width=192)Lusha](/compare/ocean-vs-lusha.md) * Built for: Individual reps who need quick contact lookups from a browser extension. * Where Ocean starts: Ocean decides which accounts to work, with a Chrome extension for company data as you browse. --- ## Lead411 pricing and alternatives: common questions Short answers on what Lead411 does, what it costs, how Ocean compares and what to check before you buy. **What is Lead411?** A B2B contact and company database with verified emails, direct dials, growth triggers, technology search and, on annual plans, Bombora buyer intent, for outbound teams. **How much does Lead411 cost?** Spark is $49 a month for 1,000 exports or $490 a year for 12,000 with intent included. Ignite starts at $150 a month or $1,500 a year, and Blaze is by quote. A 7-day trial gives 50 exports. **Does Lead411 include Bombora intent?** On annual plans: included with Spark and an add-on with Ignite, optional on Blaze. Monthly plans and the trial don’t have it. **Does Lead411 learn from my won and lost deals?** We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them. **Does Lead411 have an MCP server?** We found none documented. It has an API on Ignite and Blaze. Ocean has an MCP server and a public API on the same data and lookalike engine. **What is the difference between intent and fit?** Intent shows which companies are researching topics now. Fit, which Ocean learns from your won and lost deals, shows which companies resemble the customers you win. Many teams use both. **Is Lead411 ready for an enterprise security review?** It publishes a privacy policy and CCPA information and is a registered data broker in several US states. We found no security report, so ask what it can provide. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (11) checked November 13, 2026 * [Lead411](https://www.lead411.com/) * [Lead411 pricing](https://www.lead411.com/pricing) * [Lead411 pricing (Supered, a competitor)](https://www.supered.io/blog/lead411-pricing) * [Lead411 review (SyncGTM, a competitor)](https://syncgtm.com/blog/lead411-review) * [Lead411 pricing (Enrich, a competitor)](https://www.enrich.so/blog/lead411-pricing-breakdown) * [Lead411 review (Leadhaste, third party)](https://leadhaste.com/blog/lead411-review-2026) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Apollo pricing](https://www.apollo.io/pricing) * [Bombora](https://bombora.com/) * [Cognism](https://www.cognism.com/) * [Lusha](https://www.lusha.com/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)