1. [Compare](/compare.txt) 2. Ocean vs Leadinfo # Ocean vs Leadinfo: pricing and how they compare Leadinfo tells you which companies visit your website, using company-level identification with a European privacy approach. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Leadinfo pricing](#how-much-does-leadinfo-cost) Ask AI to compare * [Ask Claude to compare Ocean and Leadinfo (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Leadinfo%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20lead%20scoring%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadinfo%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Leadinfo (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Leadinfo%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20lead%20scoring%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadinfo%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Leadinfo (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Leadinfo%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20lead%20scoring%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadinfo%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Leadinfo (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Leadinfo%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20lead%20scoring%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadinfo%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Leadinfo (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Leadinfo%20for%20website%20visitor%20identification%20and%20account%20targeting%3A%20company-level%20identification%2C%20lead%20scoring%2C%20learning%20from%20CRM%20deals%2C%20coverage%20beyond%20your%20site%2C%20CRM%20sync%2C%20GDPR%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadinfo%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-leadinfo) * [Leadinfo cost](#how-much-does-leadinfo-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-leadinfo) * [Alternatives](#leadinfo-alternatives) * [FAQ](#leadinfo-faq) --- ## How do Ocean and Leadinfo differ? ### ![Leadinfo logo: Leadinfo alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/leadinfo-mark.webp?width=256) Leadinfo Seeing which companies visit your site, without cookies. A fit for European teams that need a privacy-first approach. Leadinfo is a Dutch visitor identification tool that has been part of team.blue since 2022. It matches visits to companies rather than individuals, scores the visitors against your ICP, shows the pages they read and sends the results to a CRM, with a database of decision makers behind each company. ### Ocean Telling you which companies fit your business across the whole market, including the ones that never visit your site. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Leadinfo and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Leadinfo comparison__ | Topic | Ocean | Leadinfo | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It identifies companies that visit your website and doesn’t find companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Visitors are scored automatically against filters and personas you set. It doesn’t describe learning fit from your CRM’s won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the company, its financials, its LinkedIn profile and the pages it viewed. That explains the visit, not why the company fits. | | Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies that visit your site. A company that fits but never visits doesn’t appear. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A database of 300M+ decision makers, with LinkedIn profiles, phone numbers and email addresses, for the companies it identifies. | | Visitor identification | Doesn’t identify website visitors. It works from the market, not your traffic. | Real-time company-level identification without cookies, with the pages visited. Leadinfo says it identifies roughly 30% of visitors. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Website behavior and Google Ads and LinkedIn Ads campaign data, with screen recordings on higher plans. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | 70+ native integrations. Automated sync starts on Scale, and Salesforce, Marketo and unlimited users are on Pro. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Triggers, automations and an outreach add-on. We found no MCP server documented. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | ISO 27001 certified, hosted in the EU, with a GDPR approach built on company-level data from IP addresses and deletion on request. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Starter from €69 a month on annual billing, Scale from €159 and Pro from €359, by identified companies a month. A 14-day trial needs no card. | --- ## How much is Leadinfo? Leadinfo prices by the number of unique companies it identifies each month, not by visitors. A company that returns ten times counts once. * Starter, billed annually (€99 monthly), for up to 50 identified companies and 3 users. It adds a tier up to 100 companies at €99 a month on annual billing: From €69 a month * Scale, billed annually, from 250 companies and 10 users, rising to €539 for up to 5,000, and adding GA4, HubSpot and Dynamics sync, LinkedIn Ads and screen recordings: From €159 a month * Pro, billed annually, from 750 companies, with unlimited users and automations, Salesforce and Marketo, and a dedicated account manager: From €359 a month ### What the price leaves out Older write-ups quote €59 to €599, because Leadinfo has changed its tiers. After the trial it sends a quote based on the companies identified during the trial, and if you exceed your limit it keeps collecting leads but shows them only after an upgrade. Monthly billing costs more, and annual contracts renew automatically with a month’s notice. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Leadinfo? Leadinfo shows who came to you. Ocean shows who you should be going after, including everyone who didn’t. ### Choose Leadinfo if * Your traffic is mostly European, especially Benelux or DACH, and privacy review matters * You want company-level visitor identification at a low monthly price * You want identified visitors scored, routed and sent to your CRM ### Use both if * You check Leadinfo’s identified visitors against Ocean’s fit to see which are worth a rep’s time * You use Ocean to build the target list and Leadinfo to see which of those companies visit [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your question is which companies fit, not which ones happened to visit * You want fit learned from your won and lost deals across the whole market * You want the reason on every account and an exact count of the market * Your site traffic is too small to feed a visitor tool [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Leadinfo to Ocean Five steps. Most teams keep Leadinfo for visits and add Ocean to find the companies behind the rest of the market. ### 1. Export your identified companies Export the companies Leadinfo identified and their scores, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your plan and renewal Find your plan, identified-company allowance and renewal date, and note the one-month notice on annual billing. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Leadinfo for targeting * **What share of our traffic does it identify, for our regions?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **Which plan do we need for our CRM, and what happens above the company limit?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Does the lead score learn from our won and lost deals, or from filters we set?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **How does North American coverage work now that Visitor Queue is part of the group?** Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Leadinfo alternatives compare to Ocean? The right alternative depends on what you use Leadinfo for. Here’s what each is built for and where Ocean starts. ### [![Leadfeeder logo: Leadfeeder alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadfeeder-mark.webp?width=192)Leadfeeder](/compare/ocean-vs-leadfeeder.txt) * Built for: European teams that identify the companies visiting their website and score them for fit. * Where Ocean starts: Ocean ranks the accounts that haven’t visited yet, from your own wins. ### [![RB2B logo: RB2B alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/rb2b-mark.webp?width=192)RB2B](/compare/ocean-vs-rb2b.txt) * Built for: Teams that want to see which people visit their website, in Slack, in real time. * Where Ocean starts: Ocean finds the accounts that should be visiting but aren’t, ranked from your wins. ### [![Untitled logo: Untitled alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/untitled-mark.webp?width=192)Untitled](/compare/ocean-vs-untitled.txt) * Built for: Consumer brands and agencies that identify visitors and activate audiences across ads and CTV. * Where Ocean starts: Ocean is built for B2B account fit, learned from your own closed-won deals. ### [![Vector logo: Vector alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/vector-mark.webp?width=192)Vector](/compare/ocean-vs-vector.txt) * Built for: B2B marketers who identify site visitors and advertise to named buyers on LinkedIn, Google and more, scored by account stage. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Common Room logo: Common Room alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/commonroom-mark.webp?width=192)Common Room](/compare/ocean-vs-common-room.txt) * Built for: Software teams that stack community, product and web signals to prioritize accounts. * Where Ocean starts: Ocean ranks the whole market by fit, including accounts that haven’t shown a signal yet. --- ## Leadinfo pricing and alternatives: common questions Short answers on what Leadinfo does, what it costs, how Ocean compares and what to check before you buy. **What is Leadinfo?** A Dutch website visitor identification tool, part of team.blue, that identifies the companies visiting your site, scores them, shows the pages they read and sends them to a CRM. It is strongest in the Benelux and DACH regions. **What did Leadinfo acquire in 2026?** Canada’s Visitor Queue, announced in January 2026, to reach North America. It follows earlier purchases including CANDDi in 2025, and is its fifth acquisition since joining team.blue. **How much does Leadinfo cost?** Starter is from €69 a month on annual billing, Scale from €159 and Pro from €359, depending on the unique companies identified each month. Monthly billing is higher, and there is a 14-day trial without a card. **Does Leadinfo learn from my won and lost deals?** Its lead scoring uses filters and personas you set, and its pages don’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks the whole market against it. **Does Leadinfo have an MCP server or API?** We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Leadinfo integrate with my CRM?** Yes, with 70+ native integrations including Salesforce, HubSpot, Pipedrive and Microsoft Dynamics. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is Leadinfo ready for an enterprise security review?** It lists ISO 27001 certification, EU hosting and a documented GDPR approach built on company-level data. We found no SOC 2 statement, so ask what reports and data terms it can provide. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [Leadinfo](https://www.leadinfo.com/en/) * [Leadinfo pricing](https://www.leadinfo.com/en/pricing) * [Leadinfo integrations](https://www.leadinfo.com/en/integrations) * [Leadinfo and GDPR](https://www.leadinfo.com/en/gdpr) * [team.blue brand Leadinfo acquires Visitor Queue (Leadinfo)](https://www.leadinfo.com/en/blog/team-blue-brand-leadinfo-acquires-visitor-queue) * [Website visitor ID market leaders in 2026 (Leadinfo)](https://www.leadinfo.com/en/blog/website-visitor-identification-market-leaders-2026) * [Leadinfo review 2026 (SyncGTM, a competitor)](https://syncgtm.com/blog/leadinfo-review-2026) * [Leadinfo pricing 2026 (Bizzy)](https://bizzy.ai/blog/leadinfo-pricing-alternatives) * [Leadfeeder](https://www.leadfeeder.com/) * [RB2B](https://rb2b.com/) * [Untitled](https://getuntitled.ai/) * [Vector](https://www.vector.co/) * [Common Room](https://www.commonroom.io/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)