1. [Compare](/compare.txt) 2. Ocean vs LeadIQ # Ocean vs LeadIQ: pricing and how they compare LeadIQ captures emails and phone numbers for the people an SDR finds on LinkedIn, tracks job changes and drafts outreach. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See LeadIQ pricing](#how-much-does-leadiq-cost) Ask AI to compare * [Ask Claude to compare Ocean and LeadIQ (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20LeadIQ%20for%20B2B%20prospecting%3A%20contact%20capture%2C%20champion%20and%20job-change%20tracking%2C%20Lando%20agent%2C%20MCP%20server%2C%20AI%20Account%20Prospecting%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadiq%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and LeadIQ (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20LeadIQ%20for%20B2B%20prospecting%3A%20contact%20capture%2C%20champion%20and%20job-change%20tracking%2C%20Lando%20agent%2C%20MCP%20server%2C%20AI%20Account%20Prospecting%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadiq%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and LeadIQ (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20LeadIQ%20for%20B2B%20prospecting%3A%20contact%20capture%2C%20champion%20and%20job-change%20tracking%2C%20Lando%20agent%2C%20MCP%20server%2C%20AI%20Account%20Prospecting%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadiq%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and LeadIQ (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20LeadIQ%20for%20B2B%20prospecting%3A%20contact%20capture%2C%20champion%20and%20job-change%20tracking%2C%20Lando%20agent%2C%20MCP%20server%2C%20AI%20Account%20Prospecting%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadiq%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and LeadIQ (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20LeadIQ%20for%20B2B%20prospecting%3A%20contact%20capture%2C%20champion%20and%20job-change%20tracking%2C%20Lando%20agent%2C%20MCP%20server%2C%20AI%20Account%20Prospecting%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadiq%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-leadiq) * [LeadIQ cost](#how-much-does-leadiq-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-leadiq) * [Alternatives](#leadiq-alternatives) * [FAQ](#leadiq-faq) --- ## How do Ocean and LeadIQ differ? ### ![LeadIQ logo: LeadIQ alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/leadiq-mark.webp?width=256) LeadIQ One-click contact capture from LinkedIn, with job-change alerts and AI drafts. A fit for SDRs and small outbound teams. LeadIQ is an SDR prospecting tool built around a Chrome extension. It captures contacts, tracks champions when they change jobs, drafts messages with its Scribe writer and syncs to Salesforce, HubSpot and engagement tools. ### Ocean Finding and ranking the companies worth prospecting from your won and lost deals, before an SDR spends credits on the people at them. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## LeadIQ and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs LeadIQ comparison__ | Topic | Ocean | LeadIQ | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Company search with technographics and firmographics. AI Account Prospecting, listed on Enterprise, identifies ideal accounts and stakeholders. We found no description of how it matches them. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Lando combines your CRM data with third-party intelligence in a chat, and AI Account Prospecting picks accounts. We found no description of learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Signals such as hiring, 10-K filings and podcast mentions explain timing. We found no per-account reason for why a company fits. | | Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says it collects public and private data from social sites, search engines and job boards. Database search is limited on Free and Pro. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | One-click capture of emails and mobile numbers from LinkedIn and the web through a Chrome extension, synced to your CRM and sequencer. | | Champion and job-change tracking | Doesn’t track people who change jobs. It ranks companies by fit. | Champion Tracking alerts you when buyers change jobs so you can reconnect. Limited tracking is on the Free plan. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals from 10-Ks, podcast mentions and hiring, plus job changes. It doesn’t describe intent topics. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Salesforce through a managed package, HubSpot via Workato, and one-click sync to engagement tools. Salesforce duplicate detection and custom field mapping are on higher plans. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP integration that finds companies and contacts in natural language using your credits, plus the Lando agent in the browser. The plan table lists both, so confirm which plan includes them. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | A third-party profile lists SOC 2, ISO 27001 and GDPR. We couldn’t open a LeadIQ security page, so ask for its report. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Free with 50 credits, Pro on a credit slider for up to 5 users, and Enterprise by quote on an annual plan. | --- ## How much is LeadIQ? LeadIQ moved to universal credits in 2025: one pool pays for search, enrichment, tracking and AI writing. Older guides still quote earlier tiers, so use the pricing page. * One user, with people search, the Chrome extension, limited job-change tracking, the AI message writer and the API, and limited database search: Free: 50 credits * Up to 5 users, from 200 to 6,750 credits a month on the slider. A reviewer reads the page code as $20 a month at 200 credits up to about $290 at 6,750, with 25% off annual billing. The page’s default view shows $200 a month: Pro: priced by a credit slider * Annual plan only. Adds AI Account Prospecting, governance controls, CSV file enrichment, Salesforce duplicate detection, team analytics and SSO: Enterprise by quote * Enterprise pricing can run that high. Vendr tracks LeadIQ contracts from $5,201 to $66,780 a year, with a median of $26,400 across 112 purchases: Enterprise pricing Up to $66,780 a year ### What the price leaves out Credits are the real meter: a reviewer reports 1 for an email and 10 for a phone number. The $39 to $79 per user tiers in some guides came from an earlier structure and don’t match the current slider. Free-plan credits are limited and the page doesn’t publish an Enterprise price, so confirm the credits, users and renewal terms. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or LeadIQ? LeadIQ captures the people an SDR has found. Ocean finds and ranks the companies worth prospecting. ### Choose LeadIQ if * You want one-click capture from LinkedIn into your CRM and sequencer * You want job-change alerts on champions and past customers * You want AI-drafted messages and an agent in the browser ### Use both if * You use Ocean to rank the market from your deals and LeadIQ to capture the people at the accounts that fit * You use LeadIQ’s job-change alerts as timing on accounts Ocean already scores highly [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want ranked accounts pushed natively into your CRM * You want account picking in every plan, not an Enterprise upgrade [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from LeadIQ to Ocean Five steps. Most teams keep LeadIQ for capture and tracking and add Ocean to decide which accounts to work. ### 1. Export your lists and tracked contacts Export your captured contacts and tracked champions, then run the companies through Ocean to see how many match your closed-won pattern. ### 2. Check your plan and credits Find your plan, credit pool, users and renewal date. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on LeadIQ for targeting * **Which plan includes Lando, the MCP integration and AI Account Prospecting?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How many credits does a phone number use, and do unused credits expire?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How does AI Account Prospecting choose accounts, and from what data?** Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts. * **Can we see its security report and data sources?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other LeadIQ alternatives compare to Ocean? The right alternative depends on what you use LeadIQ for. Here’s what each is built for and where Ocean starts. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.txt) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.txt) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Lusha logo: Lusha alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/lusha-mark.webp?width=192)Lusha](/compare/ocean-vs-lusha.txt) * Built for: Individual reps who need quick contact lookups from a browser extension. * Where Ocean starts: Ocean decides which accounts to work, with a Chrome extension for company data as you browse. ### [![UserGems logo: UserGems alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/usergems-mark.webp?width=192)UserGems](/compare/ocean-vs-usergems.txt) * Built for: Teams that want warm paths through past champions and job changes, with scoring, buying groups and signal-based outbound. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, including companies with no past contact. ### [![Seamless.AI logo: Seamless.AI alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/seamless-ai-mark.webp?width=192)Seamless.AI](/compare/ocean-vs-seamless-ai.txt) * Built for: Outbound teams that want emails and phone numbers found in real time, with outreach tools in the same product. * Where Ocean starts: Ocean says which companies are worth contacting, ranked by fit learned from your won and lost deals, with the reason on each. --- ## LeadIQ pricing and alternatives: common questions Short answers on what LeadIQ does, what it costs, how Ocean compares and what to check before you buy. **What is LeadIQ?** An SDR prospecting tool that captures contacts from LinkedIn with a Chrome extension, tracks job changes, drafts messages with AI and syncs to your CRM, with an agent called Lando and an MCP integration. **How much does LeadIQ cost?** Free is 1 user and 50 credits. Pro is priced on a credit slider for up to 5 users, and a reviewer reads it from the page code as $20 to about $290 a month. Enterprise is by quote on an annual plan. **Does LeadIQ have an MCP server?** Yes. LeadIQ lists an MCP integration that finds companies and contacts in natural language using your credits. Ocean has an MCP server and a public API on its own data and lookalike engine. **What is LeadIQ AI Account Prospecting?** A feature listed on the Enterprise plan that identifies ideal accounts and the right stakeholders. We found no description of how it matches them. Ocean ranks accounts from your won and lost deals on every plan. **Does LeadIQ learn from my won and lost deals?** We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them. **Is LeadIQ a good fit with Ocean?** Often. Ocean picks and ranks the accounts, and LeadIQ captures the people and tracks their job changes. Many teams use both. **Is LeadIQ ready for an enterprise security review?** A third-party profile lists SOC 2, ISO 27001 and GDPR. We couldn’t open a LeadIQ security page, so ask for the current report. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [LeadIQ pricing on Vendr (buyer-reported contracts)](https://www.vendr.com/marketplace/leadiq) * [LeadIQ](https://leadiq.com/) * [LeadIQ pricing](https://leadiq.com/pricing) * [LeadIQ data and privacy](https://leadiq.com/our-data) * [LeadIQ pricing (Supered, a competitor)](https://www.supered.io/blog/leadiq-alternatives) * [LeadIQ pricing (ZoomInfo, a competitor)](https://pipeline.zoominfo.com/sales/leadiq-pricing) * [LeadIQ security profile (Nudge Security, third party)](https://www.nudgesecurity.com/security-profile/leadiq-com) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Apollo pricing](https://www.apollo.io/pricing) * [Lusha](https://www.lusha.com/) * [UserGems](https://www.usergems.com/) * [Seamless.AI](https://seamless.ai/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)