1. [Compare](/compare.md) 2. Ocean vs LeadMagic # Ocean vs LeadMagic: pricing and how they compare LeadMagic finds and verifies emails, mobile numbers and company data for records you already have, and charges only when it returns a result. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See LeadMagic pricing](#how-much-does-leadmagic-cost) Ask AI to compare * [Ask Claude to compare Ocean and LeadMagic (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20LeadMagic%20for%20B2B%20data%3A%20email%20and%20mobile%20finding%2C%20validation%2C%20credit%20costs%2C%20Clay%20and%20sequencer%20integrations%2C%20MCP%20access%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadmagic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and LeadMagic (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20LeadMagic%20for%20B2B%20data%3A%20email%20and%20mobile%20finding%2C%20validation%2C%20credit%20costs%2C%20Clay%20and%20sequencer%20integrations%2C%20MCP%20access%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadmagic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and LeadMagic (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20LeadMagic%20for%20B2B%20data%3A%20email%20and%20mobile%20finding%2C%20validation%2C%20credit%20costs%2C%20Clay%20and%20sequencer%20integrations%2C%20MCP%20access%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadmagic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and LeadMagic (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20LeadMagic%20for%20B2B%20data%3A%20email%20and%20mobile%20finding%2C%20validation%2C%20credit%20costs%2C%20Clay%20and%20sequencer%20integrations%2C%20MCP%20access%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadmagic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and LeadMagic (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20LeadMagic%20for%20B2B%20data%3A%20email%20and%20mobile%20finding%2C%20validation%2C%20credit%20costs%2C%20Clay%20and%20sequencer%20integrations%2C%20MCP%20access%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadmagic%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-leadmagic) * [LeadMagic cost](#how-much-does-leadmagic-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-leadmagic) * [Alternatives](#leadmagic-alternatives) * [FAQ](#leadmagic-faq) --- ## How do Ocean and LeadMagic differ? ### ![LeadMagic logo: LeadMagic alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/leadmagic-mark.webp?width=256) LeadMagic A cheap, API-first enrichment layer for emails and mobiles. A fit for GTM engineers working in Clay and sequencers. LeadMagic is an enrichment layer, not an app to run your sales in. It returns verified work emails, mobiles and company data through a REST API, a hosted MCP server and Clay, Apollo and Zapier integrations. ### Ocean Deciding which companies to enrich in the first place, ranked by fit learned from your won and lost deals, with the reason on each. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## LeadMagic and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs LeadMagic comparison__ | Topic | Ocean | LeadMagic | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Search across people, companies and job posts, free to browse on its top two plans. We found no lookalike feature documented. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | It enriches the records you send and leaves the choice of who to enrich to you. We found no description of learning fit from won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Returns fields such as a verified email, a status and company data. It doesn’t explain why an account is worth contacting. | | Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | 400M+ people, 25M+ companies and 46M+ job posts, by its own count. Reviewers report thinner mobile coverage outside North America. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A valid work email costs 1 credit, a validation 0.25 and a mobile 5. A lookup that finds nothing is free. | | Enrichment for records you already have | Built to rank companies first, not to enrich arbitrary records one call at a time. | Core strength: email and mobile finding, validation and company data by REST, CLI, MCP or bulk CSV, with up to 1,500 lookups a minute on the top plan. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Job posts and a job-change detector at 3 credits a check. Reviewers note it’s on-demand checks, not an alert feed. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Native Clay, Apollo and Salesforce, plus Smartlead, Instantly, Zapier, Make and n8n. HubSpot is listed as coming soon. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A hosted MCP server with OAuth for Claude, ChatGPT, Cursor and others, with separate tool sets for enrichment, tables and bulk jobs. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Publishes a security program, encryption, MFA and a DPA with standard contractual clauses, and says it makes no inflated certification claims. It names no SOC 2 report. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Published: $99, $249, $499 or $849 a month on one credit pool. | --- ## How much is LeadMagic? LeadMagic sells four plans on one credit pool shared by the app, API, MCP and CLI. Failed lookups are free, and annual billing is about two months free. * Essential: 5,000 credits at about $0.02 each, about 5,000 emails or 1,000 mobiles, 3 seats and credit rollover up to two times: $99 a month * Growth is $249 for 20,000 credits and 5 seats. Professional is $499 for 50,000 credits and 10 seats, with search free to browse on the API: $249 to $499 * Ultimate: 100,000 credits at about $0.0085 each, 20 seats and the highest rate limits: $849 a month ### What the price leaves out The entry plan moved in 2026. A Basic plan at $49.99 or $59.99 and a free trial appear in older write-ups, and the current page lists Essential at $99 and says new accounts pick a paid plan. Top-up credits cost $0.016 to $0.024 each, above the plan rate. Inside Clay, credits are priced separately, so the cost per email differs there. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or LeadMagic? LeadMagic finds the contact data. Ocean decides which companies are worth finding it for. ### Choose LeadMagic if * You run Clay waterfalls or sequencers and need verified emails and mobiles * You want to pay only for results, through an API, CLI or MCP * You want enrichment without another database or CRM ### Use both if * You use Ocean to pick the accounts and LeadMagic to find the contacts, often side by side in Clay * You rank a list with Ocean before spending credits on emails and mobiles [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want ranked accounts pushed natively into your CRM * You want to stop spending credits on companies that don’t look like your wins [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from LeadMagic to Ocean Five steps. Most teams keep LeadMagic for enrichment and add Ocean to decide what to enrich. ### 1. Export the lists you enrich Export a list you enriched with LeadMagic, then run the companies through Ocean to see how many fit your closed-won pattern. ### 2. Check your credit use Find which endpoints and mobiles use the most credits, and whether your plan’s seats and rollover fit your team. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on LeadMagic for targeting * **How accurate are emails and mobiles for our regions?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **How many credits do mobiles and validation use at our volume?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Does it connect to our CRM natively, or only through Clay and Zapier?** Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours. * **Can we see its security documentation and subprocessors?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other LeadMagic alternatives compare to Ocean? The right alternative depends on what you use LeadMagic for. Here’s what each is built for and where Ocean starts. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Clay logo: Clay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/clay-mark.webp?width=192)Clay](/compare/ocean-vs-clay.md) * Built for: GTM engineers who assemble custom enrichment and research workflows from many data sources. * Where Ocean starts: Ocean starts from your closed-won deals and ranks the market, instead of a build. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Cognism logo: Cognism alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/cognism-mark.webp?width=192)Cognism](/compare/ocean-vs-cognism.md) * Built for: Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data. * Where Ocean starts: Ocean ranks the accounts first, then finds the contacts. ### [![Lusha logo: Lusha alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/lusha-mark.webp?width=192)Lusha](/compare/ocean-vs-lusha.md) * Built for: Individual reps who need quick contact lookups from a browser extension. * Where Ocean starts: Ocean decides which accounts to work, with a Chrome extension for company data as you browse. --- ## LeadMagic pricing and alternatives: common questions Short answers on what LeadMagic does, what it costs, how Ocean compares and what to check before you buy. **What is LeadMagic?** An API-first enrichment layer that finds and verifies work emails and mobile numbers and returns company data, through REST, CLI, MCP and integrations such as Clay, Apollo and Smartlead. **How much does LeadMagic cost?** Essential is $99 a month for 5,000 credits, Growth $249 for 20,000, Professional $499 for 50,000 and Ultimate $849 for 100,000. A valid email is 1 credit and a mobile 5, and failed lookups are free. **Does LeadMagic find lookalike companies?** We found no lookalike feature documented. It searches people, companies and job posts by filters. Ocean finds lookalikes of your best customers, learned from your won and lost deals. **Does LeadMagic learn from my won and lost deals?** We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them. **Does LeadMagic have an MCP server?** Yes, a hosted MCP server with OAuth for Claude, ChatGPT, Cursor and others. Ocean has an MCP server and a public API on the same data and lookalike engine. **Can I use Ocean and LeadMagic together?** Yes, often in Clay: Ocean picks the accounts and LeadMagic finds the contacts, so credits go on companies that look like your wins. **Is LeadMagic ready for an enterprise security review?** It publishes a security program, encryption, MFA and a DPA, and says it makes no inflated certification claims. It names no SOC 2 report, so ask what it can provide. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [LeadMagic](https://leadmagic.io/) * [LeadMagic pricing](https://leadmagic.io/pricing) * [LeadMagic credits and pricing (docs)](https://leadmagic.io/docs/v1/credits) * [LeadMagic integrations](https://leadmagic.io/integrations) * [LeadMagic MCP](https://leadmagic.io/mcp) * [LeadMagic security](https://leadmagic.io/security) * [LeadMagic review (SyncGTM, a competitor)](https://syncgtm.com/blog/leadmagic-review) * [LeadMagic pricing (Supered, a competitor)](https://www.supered.io/blog/leadmagic-pricing) * [Apollo pricing](https://www.apollo.io/pricing) * [Clay](https://www.clay.com/) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Cognism](https://www.cognism.com/) * [Lusha](https://www.lusha.com/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)