1. [Compare](/compare.txt) 2. Ocean vs Leadsforge # Ocean vs Leadsforge: pricing and how they compare Leadsforge turns a plain-English description of your buyer into verified contacts, ready to send in Salesforge. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Leadsforge pricing](#how-much-does-leadsforge-cost) Ask AI to compare * [Ask Claude to compare Ocean and Leadsforge (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Leadsforge%20for%20B2B%20account%20targeting%3A%20ICP%20search%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20contact%20data%2C%20integrations%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadsforge%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Leadsforge (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Leadsforge%20for%20B2B%20account%20targeting%3A%20ICP%20search%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20contact%20data%2C%20integrations%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadsforge%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Leadsforge (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Leadsforge%20for%20B2B%20account%20targeting%3A%20ICP%20search%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20contact%20data%2C%20integrations%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadsforge%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Leadsforge (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Leadsforge%20for%20B2B%20account%20targeting%3A%20ICP%20search%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20contact%20data%2C%20integrations%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadsforge%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Leadsforge (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Leadsforge%20for%20B2B%20account%20targeting%3A%20ICP%20search%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20contact%20data%2C%20integrations%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-leadsforge%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-leadsforge) * [Reviews](#leadsforge-reviews) * [Leadsforge cost](#how-much-does-leadsforge-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-leadsforge) * [Alternatives](#leadsforge-alternatives) * [FAQ](#leadsforge-faq) --- ## How do Ocean and Leadsforge differ? ### ![Leadsforge logo: Leadsforge alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/leadsforge-mark.webp?width=256) Leadsforge A plain-English description of your buyer turned into a verified contact list. A fit for small teams on the Salesforge stack. Leadsforge is the lead-search product in the Salesforge family. You describe your ideal customer in chat, or paste in domains you’ve won, and it returns contacts and company lookalikes. ### Ocean Learning which companies fit from your own deals, then ranking the market with the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Leadsforge and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Leadsforge comparison__ | Topic | Ocean | Leadsforge | | --------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Paste in domains or names of accounts you’ve won, and it finds companies that resemble them and enriches the matches, at 1 credit per company. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Starts from a prompt or the accounts you paste in. It doesn’t describe a model learned from your CRM deals or your lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Signal-based lists attach evidence to each match. Lookalike results come back without a fit score or reason described. | | Plain-language search | Search and lookalikes from a plain-English description, or start from your deals. | Its core interface: describe the buyer in chat, refine the list, then enrich and export. Searching and refining costs nothing. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Waterfall enrichment for emails, LinkedIn URLs and mobiles, verified before they reach your list. An email or LinkedIn URL is 1 credit and a mobile 10. | | Company data | 85M+ companies, built from the open web. | 500M+ contacts by its own count, sourced across multiple providers. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Funding rounds, hiring, job changes, acquisitions and investor activity, included in the plan. | | Workflow and pricing | | | | Handoff to outreach | Hands ranked accounts and contacts to your CRM and the sequencer you already use. | Pushes lists straight into Salesforge, its own sequencer, so there’s no export step. | | CRM sync | Ocean is stronger here. Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Native export to Salesforge and CSV. Public sources don’t establish a broad set of native CRM connectors. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An API, a CLI, and the Forge MCP server for Claude Desktop, Claude Code, Cursor and Windsurf, which covers the whole Forge stack. Salesforge’s own review notes no native ChatGPT support. | | Security and company scale | Ocean is stronger here. SOC 2 Type II and GDPR, per Ocean’s own site. | Lists “SOC2 Compliant” on its homepage. The security page we tried returned not found. It’s part of a young company: Leadsforge launched in April 2025. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | 100 free credits, then $49 a month for 2,000 credits, or $588 a year for 28,000. Credits never expire. | --- ## What do customers say about Leadsforge? Reviewers like the chat interface and the rollover credits. The review base is small, and the complaints are about cost per usable lead and cancellation. 4.7 out of 5 Leadsforge’s average on G2 ### What people like * The chat interface * Fast list building * Credits that roll over ### What people dislike * Cost per usable lead * Verification that isn’t always in the price you first see * Search refinement and incomplete data * Cancelling through support The rating is from G2, from 27 reviews. Trustpilot shows 4.0 from 9. Third-party reviewers call it an early-stage product with a thin review base. --- ## How much is Leadsforge? Leadsforge sells credits, not seats. You pay when a verified result comes back, and searching is free. * On sign-up, with no card, to try a search and export: 100 credits free * Essential, for 2,000 credits. Annual is $588 for 28,000 credits, saving about 14%, and you can scale from 2,000 to 200,000 credits a month: $49 a month * An email or LinkedIn URL is 1 credit, a company lookalike or follower is 1, and a verified mobile is 10: 1 credit, or 10 ### What the price leaves out Mobiles cost ten times an email, so phone enrichment moves the bill. Third-party reviewers put the cost at about $0.036 per usable email lead before phones. Salesforge’s own reply to a customer says a Leadsforge subscription can’t be cancelled from settings today and that renewals aren’t refunded once processed. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Leadsforge? Leadsforge gets you from a prompt to a sequence quickly. Ocean tells you which of those companies deserve the sequence. ### Choose Leadsforge if * You use, or plan to use, Salesforge to send * You want a cheap, fast list from a prompt, with free searching * You build outbound as a founder or a small SDR team ### Use both if * Your lists come from a prompt or a few seed accounts * You want Ocean to rank those companies from your own won and lost deals [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your main job is deciding which accounts fit, not building a list faster * You want the ICP learned from your won and lost deals, not described in a prompt * You need SOC 2 Type II and native CRM sync * You want the reason on every account [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Leadsforge to Ocean Five steps. Most teams keep Leadsforge and Salesforge for sending and add Ocean to pick the accounts. ### 1. Check your credits and plan Find your plan and credit balance. Credits don’t expire, but renewals aren’t refunded once processed, so note the billing date. ### 2. Export your lists Export the lists and the prompts behind them, then run the same companies through Ocean to compare the ranking. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Leadsforge for targeting * **Does a lookalike learn from our won and lost deals, or only from the accounts I paste in?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What does a list cost per usable contact, including verification and phones?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Can we get a SOC 2 report, and how do we cancel from the account itself?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. * **Which CRMs does it sync with natively, beyond Salesforge and CSV?** Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Leadsforge alternatives compare to Ocean? The right alternative depends on what you use Leadsforge for. Here’s what each is built for and where Ocean starts. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.txt) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Clay logo: Clay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/clay-mark.webp?width=192)Clay](/compare/ocean-vs-clay.txt) * Built for: GTM engineers who assemble custom enrichment and research workflows from many data sources. * Where Ocean starts: Ocean starts from your closed-won deals and ranks the market, instead of a build. ### [![Lusha logo: Lusha alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/lusha-mark.webp?width=192)Lusha](/compare/ocean-vs-lusha.txt) * Built for: Individual reps who need quick contact lookups from a browser extension. * Where Ocean starts: Ocean decides which accounts to work, with a Chrome extension for company data as you browse. ### [![DiscoLike logo: DiscoLike alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/discolike-mark.webp?width=192)DiscoLike](/compare/ocean-vs-discolike.txt) * Built for: Teams that find every company in a market, then check ICP fit, signals and contacts. * Where Ocean starts: Ocean learns what a good account looks like from your closed-won deals, then ranks the whole market against it. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.txt) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. --- ## Leadsforge pricing and alternatives: common questions Short answers on what Leadsforge costs, how its lookalikes work, how Ocean compares and what to check before you buy. **What is Leadsforge?** The lead-search product from the Salesforge team, launched in April 2025. You describe your ideal customer in chat and get contacts from a waterfall of providers, plus company lookalikes, competitor followers and signal-based lists. It exports to CSV or straight into Salesforge. **How much does Leadsforge cost?** There are 100 free credits, then Essential at $49 a month for 2,000 credits, or $588 a year for 28,000. An email or LinkedIn URL is 1 credit, a lookalike company 1, and a mobile 10. Credits never expire. **How do Leadsforge lookalikes work?** You paste in domains or names of accounts you’ve already won, and it finds companies that resemble them and enriches the matches. It starts from the accounts you choose. Ocean learns from all your won and lost deals and shows the reason on each match. **Does Leadsforge learn from my won and lost deals?** It doesn’t describe doing so. It works from a prompt or the accounts you paste in. Ocean reads your CRM deals, learns the ICP and ranks the market against it. **Does Leadsforge have an MCP server?** Yes, through the Forge MCP server, which covers Leadsforge, Salesforge and the other Forge products and works with Claude Desktop, Claude Code, Cursor and Windsurf. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Leadsforge integrate with my CRM?** It exports to CSV and pushes straight into Salesforge. Public sources don’t establish a broad set of native CRM connectors, so confirm yours. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is Leadsforge ready for an enterprise security review?** Its homepage lists “SOC2 Compliant”, and the security page we tried returned not found. It launched in April 2025 and has about 27 reviews on G2. Ask for the SOC 2 report, the data terms and the cancellation process before you commit. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [Leadsforge](https://www.leadsforge.ai/) * [Leadsforge pricing](https://www.leadsforge.ai/pricing) * [Leadsforge: about us](https://www.leadsforge.ai/about) * [Leadsforge reviews (Tomba)](https://tomba.io/blog/leadsforge-reviews) * [Leadsforge review snapshot (Outflo)](https://www.outflo.io/sales-tools/leadsforge) * [8 best MCP servers for sales and cold outbound teams (Salesforge)](https://www.salesforge.ai/blog/mcp-servers-for-sales) * [Salesforge on Trustpilot (vendor replies, August 2026)](https://www.trustpilot.com/review/www.salesforge.ai) * [Apollo pricing](https://www.apollo.io/pricing) * [Clay](https://www.clay.com/) * [Lusha](https://www.lusha.com/) * [DiscoLike](https://www.discolike.com/) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)