1. [Compare](/compare.txt) 2. Ocean vs Microsoft Copilot # Ocean vs Microsoft Copilot: pricing and how they compare Microsoft Copilot brings AI into Outlook, Word, Excel and Teams, grounded in your own mail, files and meetings. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Microsoft Copilot pricing](#how-much-does-microsoft-copilot-cost) Ask AI to compare * [Ask Claude to compare Ocean and Microsoft Copilot (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Microsoft%20Copilot%20for%20go-to-market%20work%3A%20grounding%20in%20work%20data%2C%20Copilot%20Studio%20agents%2C%20MCP%2C%20account%20research%2C%20lookalikes%20learned%20from%20CRM%20deals%2C%20contact%20data%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-microsoft-copilot%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Microsoft Copilot (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Microsoft%20Copilot%20for%20go-to-market%20work%3A%20grounding%20in%20work%20data%2C%20Copilot%20Studio%20agents%2C%20MCP%2C%20account%20research%2C%20lookalikes%20learned%20from%20CRM%20deals%2C%20contact%20data%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-microsoft-copilot%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Microsoft Copilot (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Microsoft%20Copilot%20for%20go-to-market%20work%3A%20grounding%20in%20work%20data%2C%20Copilot%20Studio%20agents%2C%20MCP%2C%20account%20research%2C%20lookalikes%20learned%20from%20CRM%20deals%2C%20contact%20data%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-microsoft-copilot%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Microsoft Copilot (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Microsoft%20Copilot%20for%20go-to-market%20work%3A%20grounding%20in%20work%20data%2C%20Copilot%20Studio%20agents%2C%20MCP%2C%20account%20research%2C%20lookalikes%20learned%20from%20CRM%20deals%2C%20contact%20data%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-microsoft-copilot%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Microsoft Copilot (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Microsoft%20Copilot%20for%20go-to-market%20work%3A%20grounding%20in%20work%20data%2C%20Copilot%20Studio%20agents%2C%20MCP%2C%20account%20research%2C%20lookalikes%20learned%20from%20CRM%20deals%2C%20contact%20data%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-microsoft-copilot%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-microsoft-copilot) * [Microsoft Copilot cost](#how-much-does-microsoft-copilot-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-microsoft-copilot) * [Alternatives](#microsoft-copilot-alternatives) * [FAQ](#microsoft-copilot-faq) --- ## How do Ocean and Microsoft Copilot differ? ### ![Microsoft Copilot logo: Microsoft Copilot alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/microsoft-copilot-mark.webp?width=256) Microsoft Copilot AI inside Outlook, Word, Excel and Teams, grounded in your own work data. A fit for teams that live in Microsoft 365. Microsoft Copilot, formerly Microsoft 365 Copilot, answers from the web and from your organization’s Microsoft Graph data. It adds Cowork for multi-step work, agents built in Copilot Studio and usage-based billing for advanced features. ### Ocean Telling Copilot which companies to work: your whole market ranked from your won and lost deals, the same way every run, with the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Microsoft Copilot and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Microsoft Copilot comparison__ | Topic | Ocean | Microsoft Copilot | | --------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Chat and agents can research a company or a list you give them. We found no lookalike feature or maintained ICP model documented. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Works from your mail, files, chats and meetings and the web. We found no description of learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Explains its answers in chat. We found no scored list of accounts with a reason on each. | | Market coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Answers from the web and your Microsoft 365 data. We found no company database or market count behind it. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Finds people in your mailbox, calendar and Microsoft Graph. We found no built-in verified email or phone data. | | Companies | 85M+ companies, built from the open web. | Researches one company at a time from the web and your files. | | Your own work data | Learns from your CRM deals and from what each company does on its own website. | Microsoft Copilot is stronger here. Grounds answers in your mail, chats, documents and meetings through Microsoft Graph and Work IQ, scoped to each user’s permissions. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals from your own meetings and mail. We found no external intent or hiring signals built in. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Reaches business systems through Copilot Studio agents, connectors and actions. Its CRM agents live in Dynamics 365 Sales. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Copilot Studio agents can connect to an existing MCP server through a setup wizard, over streamable transport. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Enterprise data protection keeps prompts and responses inside the Microsoft 365 boundary, with GDPR, ISO/IEC 27018 and the Data Protection Addendum. Prompts aren’t used to train its models. | | Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Copilot Chat is included with eligible work plans. The Business add-on shows $18 a user a month, and the enterprise add-on is $30. | --- ## How much is Microsoft Copilot? Copilot Chat comes with eligible Microsoft 365 work plans. The full Copilot, grounded in your work data, is a per-user add-on, and advanced agents bill by use. * With eligible Microsoft 365 work plans. It answers from the web and files you give it, without access to your mail and documents. Some features have fair use limits: Copilot Chat: included * Per user a month paid yearly, or $25.20 monthly, for Microsoft 365 Business plans. Bundles with Business Standard are $23.50 a user a month yearly. Microsoft’s page shows the $18 price against a $21 original: Business add-on: $18 now, $21 list * Per user a month on an annual term, on top of a qualifying base plan, per Sentra. Cowork, Code and Copilot Studio agents bill in Copilot Credits by use: Enterprise add-on: $30 a user ### What the price leaves out Copilot is an add-on, so the full cost is a base Microsoft 365 plan plus the Copilot seat. Cowork and Code need the paid license and a usage-based billing policy, and Copilot Studio agents are metered in credits beyond what licensed users get. The $18 price is promotional, and the enterprise price comes from a third party because Microsoft’s page didn’t show it as text. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Microsoft Copilot? Copilot works from your mail, files and meetings. Ocean tells it which companies to work. ### Choose Microsoft Copilot if * You live in Outlook, Word, Excel and Teams and want AI inside them * You want AI grounded in your own mail, chats, documents and meetings, with admin controls * You want agents built in Copilot Studio on your Microsoft data ### Use both if * You connect Ocean’s MCP server or public API to a Copilot Studio agent, so it works ranked accounts instead of a guess * You use Copilot to research, summarize and write, and Ocean to decide which accounts deserve the effort [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want your ICP learned from won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want the same ranking every run, pushed natively into your CRM * You want verified contacts behind the accounts, not only your own mailbox [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Microsoft Copilot to Ocean Five steps. Most teams keep Copilot for everyday work and add Ocean as the account-ranking layer. ### 1. List where Copilot picks accounts Note the prompts, agents and Copilot Studio flows your team uses to choose which companies to research, then run those companies through Ocean to see how many match your closed-won pattern. ### 2. Check your licenses Find your base plan, Copilot seats, billing term and the usage-based credit policy. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Copilot for targeting * **Which of our prompts choose accounts, and would the same prompt give the same list tomorrow?** Expect results that shift between runs, because lists come from live search and prompts; run it twice and compare. * **Where do verified contacts come from for the accounts Copilot finds?** Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list. * **Which agents use credits, and what do they cost at our volume?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Which data sources can an agent connect to, and who approves them?** Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Microsoft Copilot alternatives compare to Ocean? The right alternative depends on what you use Copilot for. Here’s what each is built for and where Ocean starts. ### [![ChatGPT logo: ChatGPT alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/chatgpt-mark.webp?width=192)ChatGPT](/compare/ocean-vs-chatgpt.txt) * Built for: Reps and founders doing ad-hoc research and writing with a general AI assistant. * Where Ocean starts: Ocean gives the assistant a ranked, market-wide account model to work from. ### [![Claude logo: Claude alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/claude-mark.webp?width=192)Claude](/compare/ocean-vs-claude.txt) * Built for: Reps and GTM engineers who research, write and build workflows with a general AI assistant. * Where Ocean starts: Ocean gives the assistant a ranked, market-wide account model through its MCP server. ### [![Gemini logo: Gemini alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/gemini-mark.webp?width=192)Gemini](/compare/ocean-vs-gemini.txt) * Built for: Teams that already run on Google Workspace and want an assistant inside it. * Where Ocean starts: Ocean gives Gemini a ranked, market-wide account model to work from. ### [![Perplexity logo: Perplexity alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/perplexity-mark.webp?width=192)Perplexity](/compare/ocean-vs-perplexity.txt) * Built for: Researchers and reps who want cited, real-time answers from an AI answer engine. * Where Ocean starts: Ocean gives the assistant a ranked, market-wide account model it can use through MCP. ### [![Dynamics 365 Sales logo: Dynamics 365 Sales alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/dynamics-365-sales-mark.webp?width=192)Dynamics 365 Sales](/compare/ocean-vs-dynamics-365-sales.txt) * Built for: Enterprise sales teams on Microsoft that want agents to research, qualify and monitor the leads and deals already in the CRM. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market outside your CRM with the reason on each account. --- ## Microsoft Copilot pricing and alternatives: common questions Short answers on what Microsoft Copilot does, what it costs, how Ocean fits with it and what to check before you rely on it. **What is Microsoft Copilot?** Microsoft’s AI assistant for work, formerly called Microsoft 365 Copilot. It works inside Outlook, Word, Excel and Teams, grounded in your mail, files and meetings, with agents built in Copilot Studio. **How much does Microsoft Copilot cost?** Copilot Chat is included with eligible work plans. The Business add-on shows $18 a user a month against a $21 list price, and the enterprise add-on is $30 on an annual term. Advanced agents bill in credits by use. **Can I use Ocean with Microsoft Copilot?** Yes. Ocean finds and ranks the companies that fit your won and lost deals, and Copilot Studio agents can connect to an MCP server. Ocean’s MCP server and public API give those agents ranked accounts to work. **Can Microsoft Copilot find lookalike companies?** We found no lookalike feature or maintained ICP model documented. It can research companies you name. Ocean learns from your won and lost deals and ranks the whole market against them. **Does Microsoft Copilot have contact data?** It finds people in your own mailbox, calendar and Microsoft Graph. We found no built-in verified email or phone data. Ocean’s ranked accounts come with verified contacts. **Does Microsoft Copilot support MCP?** Copilot Studio agents can connect to an existing MCP server. Ocean has an MCP server and a public API on the same data and lookalike engine. **Is Microsoft Copilot secure enough for work data?** Microsoft states enterprise data protection that keeps prompts and responses inside the Microsoft 365 boundary, with GDPR and ISO/IEC 27018 support, and says prompts aren’t used to train its models. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [Microsoft Copilot](https://www.microsoft.com/en-us/microsoft-365-copilot) * [Microsoft Copilot plans and pricing](https://www.microsoft.com/en-us/microsoft-365-copilot/pricing) * [Microsoft Copilot overview and licenses (Microsoft Learn)](https://learn.microsoft.com/en-us/microsoft-365-copilot/microsoft-365-copilot-overview) * [Data, privacy and security for Microsoft Copilot (Microsoft Learn)](https://learn.microsoft.com/en-us/copilot/microsoft-365/microsoft-365-copilot-privacy) * [Connect an agent to an MCP server in Copilot Studio (Microsoft Learn)](https://learn.microsoft.com/en-us/microsoft-copilot-studio/mcp-add-existing-server-to-agent) * [Microsoft Copilot Studio documentation](https://learn.microsoft.com/en-us/microsoft-copilot-studio/) * [Microsoft Copilot pricing (Sentra, third party)](https://www.sentra.app/articles/microsoft-copilot-pricing) * [ChatGPT](https://chatgpt.com/) * [Claude](https://claude.com/) * [Gemini](https://gemini.google/) * [Perplexity](https://www.perplexity.ai/) * [Dynamics 365 Sales (Microsoft)](https://www.microsoft.com/en-us/dynamics-365/products/sales) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)