1. [Compare](/compare.md)
2. Ocean vs Muraena

# Ocean vs Muraena: pricing and how they compare

Muraena is a low-cost prospecting database where you describe your ideal customer, or enter a domain, and AI suggests companies and contacts. Ocean uses contextual intelligence to find your next deal, with the reason on every account.

[Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)

[See Muraena pricing](#how-much-does-muraena-cost)

Ask AI to compare
* [Ask Claude to compare Ocean and Muraena (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Muraena%20for%20lookalike%20companies%20and%20prospecting%3A%20lookalikes%20from%20a%20domain%20or%20typed%20ICP%2C%20learning%20from%20CRM%20deals%2C%20contacts%2C%20technographics%2C%20intent%20data%2C%20CRM%20delivery%2C%20API%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-muraena%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.)
* [Ask ChatGPT to compare Ocean and Muraena (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Muraena%20for%20lookalike%20companies%20and%20prospecting%3A%20lookalikes%20from%20a%20domain%20or%20typed%20ICP%2C%20learning%20from%20CRM%20deals%2C%20contacts%2C%20technographics%2C%20intent%20data%2C%20CRM%20delivery%2C%20API%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-muraena%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.)
* [Ask Perplexity to compare Ocean and Muraena (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Muraena%20for%20lookalike%20companies%20and%20prospecting%3A%20lookalikes%20from%20a%20domain%20or%20typed%20ICP%2C%20learning%20from%20CRM%20deals%2C%20contacts%2C%20technographics%2C%20intent%20data%2C%20CRM%20delivery%2C%20API%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-muraena%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.)
* [Ask Gemini to compare Ocean and Muraena (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Muraena%20for%20lookalike%20companies%20and%20prospecting%3A%20lookalikes%20from%20a%20domain%20or%20typed%20ICP%2C%20learning%20from%20CRM%20deals%2C%20contacts%2C%20technographics%2C%20intent%20data%2C%20CRM%20delivery%2C%20API%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-muraena%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.)
* [Ask Grok to compare Ocean and Muraena (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Muraena%20for%20lookalike%20companies%20and%20prospecting%3A%20lookalikes%20from%20a%20domain%20or%20typed%20ICP%2C%20learning%20from%20CRM%20deals%2C%20contacts%2C%20technographics%2C%20intent%20data%2C%20CRM%20delivery%2C%20API%20access%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-muraena%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.)

Updated November 13, 2026. [See sources](#sources)

Used by teams at

* Coinbase
* Revolut
* Stripe
* HubSpot
* Harmony
* Productboard
* Twilio
* Qualtrics
* Seismic
* Datadog
* Jeeves
* Plaid
* Gartner
* PostHog
* Decagon
* Orb
* Rippling
* Copy.ai
* Aircall
* beehiiv
* TextExpander
* Intercom
* Deel
* Radisson Hotel Group
* Schneider Electric
* Swisscom
* Micron Technology
* GSK
* Sony

* [How they differ](#how-they-differ)
* [Comparison](#ocean-vs-muraena)
* [Muraena cost](#how-much-does-muraena-cost)
* [Which to choose](#which-to-choose)
* [Switching](#switching-from-muraena)
* [Alternatives](#muraena-alternatives)
* [FAQ](#muraena-faq)

---

## How do Ocean and Muraena differ?

### ![Muraena logo: Muraena alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/muraena-mark.webp?width=256) Muraena

A low-cost contact database with AI search, technographics and funding data. A fit for small teams and founders.

Muraena is a small B2B prospecting tool. Its homepage says it covers 180M+ professionals and 30M companies, with 280M emails and 25M phone numbers.

### Ocean

Starting from your own won, lost and open deals, not from a typed description or your website, and showing the reason on each account.

Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.

---

## Muraena and Ocean features, side by side

What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.

__Ocean vs Muraena comparison__
| Topic                                   | Ocean                                                                                                                                   | Muraena                                                                                                                                                                  |
| --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Finding the right accounts              |                                                                                                                                         |                                                                                                                                                                          |
| Lookalikes                              | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals.                              | You describe your ideal customer or enter your company domain, and its AI suggests companies. The input is a description or your own website, not your customer results. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals.                                                             | It doesn’t describe reading your CRM’s won and lost deals. Your ICP comes from what you type or your domain.                                                             |
| The reason behind each account          | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export.                                     | Shows funding, technographics and intent topics on each company. We found no explanation of why a company matched your ICP.                                              |
| Coverage                                | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment.                       | Says it indexes every global business website and covers 30M companies. Other listings quote different database sizes.                                                   |
| Contacts and data                       |                                                                                                                                         |                                                                                                                                                                          |
| Contacts                                | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A verified email database of 280M emails and 25M phone numbers by its own count, with credits for emails starting at 50 a month free.                                    |
| Technographics and funding data         | Answers custom questions from each company’s own website. It doesn’t resell funding rounds or a technology catalog.                     | Technographic profiles, funding stages and amounts, and buyer-intent insights across 7,500 topics and 250 categories on every plan.                                      |
| Buying signals                          | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website.                                           | Third-party intent topics and funding rounds. We found no documentation of where the intent data comes from.                                                             |
| Workflow and pricing                    |                                                                                                                                         |                                                                                                                                                                          |
| CRM sync                                | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back.        | Exports to CSV, Pipedrive, lemlist and HubSpot, and has a Pipedrive Marketplace app. It describes an export, not a two-way sync.                                         |
| AI agents and MCP                       | MCP server, public API and a chat agent on the same data and lookalike engine.                                                          | API access on the Business plan, plus AI search in the app. We found no MCP server documented.                                                                           |
| Security and privacy                    | SOC 2 Type II and GDPR, per Ocean’s own site.                                                                                           | We couldn’t open a security or compliance page for it. Ask for its reports and how it sources contact data.                                                              |
| Pricing                                 | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume.                    | Free, then $19 and $89 a user a month, priced by email credits.                                                                                                          |

---

## How much is Muraena?

Muraena publishes three plans, priced per user a month on email credits. All include technographics, buyer-intent insights, unlimited AI search and exports.

* 50 email credits a month, with technographics, intent insights, unlimited AI search and export to CSV, Pipedrive and lemlist. No card: Free
* Basic: 1,000 email credits, advanced search filters and email and chat support: $19 a user a month
* Business: 10,000 email credits and API access: $89 a user a month

### What the price leaves out

G2 and Capterra still show older prices of $39 and $149, so use Muraena’s own pricing page. Credits are for emails, and its FAQ lists a custom plan above Business. Some third-party listings describe a lifetime deal on AppSumo, which isn’t a current plan.

### How Ocean charges

A flat-rate plan with credits included, or a custom plan built around your deals.

Contacts are charged only when one is found. Exports are free.

[See Ocean pricing](/pricing.md)

---

## Should you choose Ocean or Muraena?

Both help you find companies. They differ in whether the starting point is a typed description or your own wins.

### Choose Muraena if

* You want a low-cost database of companies and contacts for a small team
* You want technographics, funding and intent topics on every plan
* You want to describe your ICP in plain English or start from your domain

### Already on Muraena?

* You use Muraena for cheap contacts and Ocean to decide which companies are worth contacting
* You compare both lists against your closed-won deals
[See how to switch](#switching-from-muraena)

### Choose Ocean if

* You want lookalikes of your best customers, not of your website
* You want fit learned from your won, lost and open deals, as segments with win rate, cycle and deal size
* You want the reason on every account and an exact count of the market
* You want ranked accounts pushed natively into Salesforce, HubSpot, Pipedrive and Attio
[Start for free](https://book.ocean.io/inbound/api)

---

## How to switch from Muraena to Ocean

Five steps, working back from your renewal date.

### 1. Export your lists

Export the companies and contacts from your Muraena searches, then run them through Ocean to see how many fit your closed-won pattern.

### 2. Check your credits and plan

Find your plan, your remaining email credits and your renewal date.

### 3. Connect your CRM

Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.

### 4. Review the segments and scores

Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.

### 5. Send scored accounts

Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.

### Questions to ask before you rely on Muraena for targeting

* **What does a lookalike of my domain have in common with my best customers?**  
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
* **Where does the contact and intent data come from, and how is it verified?**  
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
* **Does it integrate two ways with my CRM, or only export?**  
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
* **Can we see its security and privacy documentation?**  
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.

Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.

[Start using Ocean](https://book.ocean.io/inbound/api)

---

## How do other Muraena alternatives compare to Ocean?

The right alternative depends on what you use Muraena for. Here’s what each is built for and where Ocean starts.

### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md)

* Built for: Contacts and sequencing in one tool, with published self-serve plans.
* Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.

### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md)

* Built for: Contact and direct-dial volume, with third-party intent, in one contract.
* Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database.

### [![Clay logo: Clay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/clay-mark.webp?width=192)Clay](/compare/ocean-vs-clay.md)

* Built for: GTM engineers who assemble custom enrichment and research workflows from many data sources.
* Where Ocean starts: Ocean starts from your closed-won deals and ranks the market, instead of a build.

### [![Leadspace logo: Leadspace alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadspace-mark.webp?width=192)Leadspace](/compare/ocean-vs-leadspace.md)

* Built for: Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
* Where Ocean starts: Ocean ranks your market from your own won and lost deals, with the reason on each score.

### [![Keyplay logo: Keyplay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/keyplay-mark.webp?width=192)Keyplay](/compare/ocean-vs-keyplay.md)

* Built for: Teams that want ICP scores they can inspect and backtest, now part of Inflection.
* Where Ocean starts: Ocean learns from your won and lost deals, covers any industry and finds the contacts too.

---

## Muraena pricing and alternatives: common questions

Short answers on what Muraena does, what it costs, how Ocean compares and what to check before you buy.

**What is Muraena?**

A low-cost B2B prospecting database with AI search. You describe your ideal customer or enter a domain, and it suggests companies and contacts, with technographics, funding and intent topics.

**How much does Muraena cost?**

Free with 50 email credits a month, Basic at $19 a user a month with 1,000 credits, and Business at $89 with 10,000 credits and API access. Older $39 and $149 prices on review sites are out of date.

**Does Muraena find lookalike companies?**

It suggests companies from a typed ICP or your company domain. Ocean finds lookalikes of your best customers, learned from your won, lost and open deals, with the reason on each.

**Does Muraena learn from my CRM deals?**

It doesn’t describe that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.

**Does Muraena have an API or MCP server?**

It has API access on the Business plan. We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine.

**Does Muraena integrate with my CRM?**

It exports to CSV, Pipedrive, lemlist and HubSpot. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.

**Is Muraena ready for an enterprise security review?**

We couldn’t open a security or compliance page for it, so ask for its reports and how it sources contact data.

**How does Ocean find lookalike companies?**

Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.

---

## Sources (10)

checked November 13, 2026
* [Muraena](https://muraena.ai/)
* [Muraena pricing](https://muraena.ai/pricing)
* [Muraena on the Pipedrive Marketplace](https://www.pipedrive.com/en/marketplace/app/muraena-b-2-b-contacts/c84d81ccb5a94f40)
* [Muraena (AppSumo listing, third party)](https://appsumo.com/products/muraena)
* [Muraena overview (Salesforge directory, third party)](https://www.salesforge.ai/directory/sales-tools/muraena)
* [Apollo pricing](https://www.apollo.io/pricing)
* [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing)
* [Clay](https://www.clay.com/)
* [Leadspace](https://www.leadspace.com/)
* [Keyplay](https://keyplay.io/)

---

## What teams say about Ocean

[All case studies](/case-studies.md)

---

> Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
>
> — Josh Pudnos, Director of Commercial Operations, Brandwatch

[Read Brandwatch's story](/case-studies/brandwatch.md)

> With Ocean.io we can focus our ad spend on the right companies.
>
> — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media

[Read Zen Media's story](/case-studies/zenmedia.md)

Laura Salmina, Sales Developer at Tele2 IoT

[Read Tele2 IoT's story](/case-studies/tele2.md)

Julian Berbec, Growth Marketer at Monta

[Read Monta's story](/case-studies/monta.md)

> Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
>
> — Stefan Kollenberg, Data Partnerships, Clay

[Read Clay's story](/case-studies/clay.md)

> Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
>
> — Garrett Butler, Digital Engagement, CBC

[Read CBC's story](/case-studies/cbc.md)

> Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
>
> — Ezequiel, Head of Product Operations, Scalestack

[Read Scalestack's story](/case-studies/scalestack.md)

> Ocean.io allows us to identify lookalike companies with incredible accuracy.
>
> — Maged, Head of Product, Surfe

[Read Surfe's story](/case-studies/surfe.md)

---

[ocean.io logomark](/index.md)

ocean.io logotype

[Home](/index.md)

[Discovery](/index.md)

[Workflows](/index.md)

[Context studio](/index.md)

[Search](/index.md)

[Assistant](/index.md)

[Leads](/index.md)

[API](/index.md)

[Extension](/index.md)

Recommendations

Segments

Models

### Recommendations 1,304 companies

Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483

All CRM statuses

1

| Company                                                                                                                           | Score | Segment            | Matched signals                    | Status  | Location       |
| --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- |
| ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss             | T1 92 | Mid-market FinTech | Industries: FinTech  +2            | Net new | Germany        |
| ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk    | T1 89 | Mid-market FinTech | Industries: FinTech  +2            | Net new | France         |
| ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex                | T1 86 | Mid-market FinTech | Industries: FinTech  +2            | Net new | United States  |
| ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk       | T1 83 | Mid-market FinTech | Industries: FinTech  +2            | Net new | United Kingdom |
| ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp                                   | T2 79 | Mid-market FinTech | Industries: FinTech  +2            | Net new | United States  |
| ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo             | T2 74 | Mid-market FinTech | Industries: Software  +2           | Net new | Belgium        |
| ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula       | T2 68 | Mid-market FinTech | Industries: Software  +2           | Net new | Germany        |
| ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services  +2 | Net new | Estonia        |

## Move with your market

* Context learned from your closed-won deals
* Accounts ranked on fit, with the reason shown
* Direct push to Salesforce, HubSpot, Pipedrive and Attio

[Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)
