1. [Compare](/compare.txt) 2. Ocean vs People Data Labs # Ocean vs People Data Labs: pricing and how they compare People Data Labs sells person, company and job-posting records by API and data license, for teams that build products on top of them. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See People Data Labs pricing](#how-much-does-people-data-labs-cost) Ask AI to compare * [Ask Claude to compare Ocean and People Data Labs (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20People%20Data%20Labs%20for%20B2B%20data%3A%20person%20and%20company%20APIs%2C%20bulk%20data%20licensing%2C%20job%20postings%2C%20contact%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-people-data-labs%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and People Data Labs (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20People%20Data%20Labs%20for%20B2B%20data%3A%20person%20and%20company%20APIs%2C%20bulk%20data%20licensing%2C%20job%20postings%2C%20contact%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-people-data-labs%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and People Data Labs (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20People%20Data%20Labs%20for%20B2B%20data%3A%20person%20and%20company%20APIs%2C%20bulk%20data%20licensing%2C%20job%20postings%2C%20contact%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-people-data-labs%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and People Data Labs (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20People%20Data%20Labs%20for%20B2B%20data%3A%20person%20and%20company%20APIs%2C%20bulk%20data%20licensing%2C%20job%20postings%2C%20contact%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-people-data-labs%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and People Data Labs (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20People%20Data%20Labs%20for%20B2B%20data%3A%20person%20and%20company%20APIs%2C%20bulk%20data%20licensing%2C%20job%20postings%2C%20contact%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-people-data-labs%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-people-data-labs) * [People Data Labs cost](#how-much-does-people-data-labs-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-people-data-labs) * [Alternatives](#people-data-labs-alternatives) * [FAQ](#people-data-labs-faq) --- ## How do Ocean and People Data Labs differ? ### ![People Data Labs logo: People Data Labs alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/people-data-labs-mark.webp?width=256) People Data Labs Raw person and company records through an API or licensed feed. A fit for engineering teams building data products. People Data Labs is a developer-first data provider. It sells person, company and job-posting data through enrichment, search and identify APIs, CSV enrichment on the Pro plan, and data license feeds delivered to AWS, GCP, Snowflake or Databricks. ### Ocean Giving a go-to-market team a ranked, explained market built from its own won and lost deals, without engineering building the model on top of raw records. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## People Data Labs and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs People Data Labs comparison__ | Topic | Ocean | People Data Labs | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Company and person search APIs with filters, and an enrichment API for records you already have. We found no lookalike feature documented, so the matching is yours to build. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | It provides records and search, not a model of your customers. We found no description of learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Returns the fields you request. A reason for why a company fits would be your own build. | | Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says 70M+ companies, plus person and job-posting data. Job postings are in beta and refreshed daily. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Person profiles with resume and contact data. Contact fields are masked on the free plan and included on Pro. | | Data delivery | Built for go-to-market teams to use directly, through the app, CRM sync, the public API and MCP. | Enrichment, search and identify APIs, CSV enrichment, data license feeds to AWS, GCP and Snowflake, and Databricks sharing, for products you build. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Daily job-posting data and headcount insights for companies, as raw fields. It doesn’t offer intent topics. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | No CRM sync described. It connects through its API, Zapier and Make, so engineers or ops build the sync. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A documentation guide on building API workflows with an AI assistant. We found no MCP server documented. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | States ISO 27001 and SOC 2 Type 2 compliance on its security page. SAML and SSO are on Enterprise. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan, Pro from $98 a month for person data and $100 for company data, and custom Enterprise. | --- ## How much is People Data Labs? People Data Labs prices person and company data separately, by the record. It has a free plan, a self-serve Pro plan and a custom Enterprise plan. * Up to 100 records a month to test the APIs. Emails, phones and addresses are masked, so you can’t judge contact quality on it: Free * Pro: person data starts at 350 records a month and company data at 1,000. Includes contact data, CSV enrichment and email support. Premium fields cost extra, and annual terms save 20%: From $98 a month for person, $100 for company * Custom volumes on annual contracts, data license feeds, field bundles, a success team and SSO: Enterprise by quote ### What the price leaves out At the entry price a reviewer works out about 28 cents a person record, and a team that needs 500 a month needs more than the starting volume. Premium fields are an add-on, there is no sales app, and someone has to build the pipeline and the CRM sync. API data refreshes monthly. Per-record rates beyond the starting tier aren’t on the page, so ask for them. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or People Data Labs? People Data Labs gives you the raw records. Ocean gives you the model on top. ### Choose People Data Labs if * You are building a product that needs person or company data through an API * You want to license a data feed into your own warehouse * You have engineers to build the matching, scoring and CRM sync ### Use both if * You use Ocean to rank which companies fit, and People Data Labs records to enrich a product or model you run yourself * You keep raw data in your warehouse and use Ocean for the go-to-market list [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want ranked accounts pushed natively into your CRM without engineering work * You want sales and marketing to use the data without opening a ticket [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from People Data Labs to Ocean Five steps. Most teams keep People Data Labs behind a product and add Ocean for the go-to-market side. ### 1. List what the data feeds Write down which workflows use People Data Labs records, then separate the ones that decide who to target from the ones that fill a product. ### 2. Check your plan and volume Find your plan, record volume, field bundles and renewal date. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you build targeting on People Data Labs * **What does a record cost above the starting volume, and which fields are premium?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How often does our data refresh, and how fresh are the fields we use?** Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list. * **Who builds and maintains the scoring and the CRM sync?** Expect your team to own it, because the tool supplies the pieces and not the finished model; budget the hours. * **What are the terms on how we may use the data?** Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other People Data Labs alternatives compare to Ocean? The right alternative depends on what you use People Data Labs for. Here’s what each is built for and where Ocean starts. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.txt) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.txt) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Coresignal logo: Coresignal alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/coresignal-mark.webp?width=192)Coresignal](/compare/ocean-vs-coresignal.txt) * Built for: Data and engineering teams that want raw company, employee and job records at scale through an API or datasets. * Where Ocean starts: Ocean ships the answer: it ranks the whole market from your won and lost deals, with the reason on each account. ### [![The Companies API logo: The Companies API alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/the-companies-api-mark.webp?width=192)The Companies API](/compare/ocean-vs-the-companies-api.txt) * Built for: Developers that need low-cost firmographic lookups and similar-company search by API at volume. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, with contacts. ### [![TheirStack logo: TheirStack alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/theirstack-mark.webp?width=192)TheirStack](/compare/ocean-vs-theirstack.txt) * Built for: Technical sellers and data teams that want transparent, low-cost technographics and hiring signals read from job postings. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, beyond which tools they use. --- ## People Data Labs pricing and alternatives: common questions Short answers on what People Data Labs does, what it costs, how Ocean compares and what to check before you buy. **What is People Data Labs?** A data provider that sells person, company and job-posting records through APIs and data license feeds, aimed at developers building products such as talent sourcing and enrichment. **How much does People Data Labs cost?** There is a free plan with up to 100 masked records a month. Pro starts at $98 a month for person data and $100 for company data, with 20% off annual terms. Enterprise is custom. **Does People Data Labs have an app for sales teams?** We found none. It sells data through APIs, CSV enrichment and licensed feeds, so a team needs engineering or ops to put it to use. Ocean is built for go-to-market teams to use directly. **Does People Data Labs learn from my won and lost deals?** We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them. **Does People Data Labs have an MCP server?** We found none documented. It has APIs and a guide to building workflows with an AI assistant. Ocean has an MCP server and a public API on the same data and lookalike engine. **Is People Data Labs secure enough for a review?** Its security page states ISO 27001 and SOC 2 Type 2 compliance. Ask for the current reports as you would from any vendor. **Should I build on raw data or use Ocean?** Build on raw records if you are making a data product and want full control. Use Ocean if the goal is to know which companies to pursue, with the model, the reasons and the CRM sync already built. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [People Data Labs pricing on Vendr (buyer-reported contracts)](https://www.vendr.com/marketplace/people-data-labs) * [People Data Labs](https://www.peopledatalabs.com/) * [People Data Labs person pricing](https://www.peopledatalabs.com/pricing/person) * [People Data Labs company pricing](https://www.peopledatalabs.com/pricing/company) * [People Data Labs security](https://www.peopledatalabs.com/security) * [People Data Labs documentation](https://docs.peopledatalabs.com/) * [People Data Labs data updates](https://docs.peopledatalabs.com/docs/data-updates) * [People Data Labs review (SyncGTM, a competitor)](https://syncgtm.com/blog/people-data-labs-review) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Apollo pricing](https://www.apollo.io/pricing) * [Coresignal](https://coresignal.com/) * [The Companies API](https://www.thecompaniesapi.com/) * [TheirStack](https://theirstack.com/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)