1. [Compare](/compare.txt) 2. Ocean vs Pipedrive # Ocean vs Pipedrive: what Ocean does for Pipedrive teams Pipedrive manages the deals once they’re there. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Pipedrive pricing](#how-much-does-pipedrive-cost) Ask AI to compare * [Ask Claude to compare Ocean and Pipedrive (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Pipedrive%20for%20B2B%20account%20targeting%3A%20native%20Pipedrive%20push%2C%20lead%20scoring%2C%20AI%20Sales%20Assistant%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%20and%20pricing%20by%20plan.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pipedrive%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Pipedrive (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Pipedrive%20for%20B2B%20account%20targeting%3A%20native%20Pipedrive%20push%2C%20lead%20scoring%2C%20AI%20Sales%20Assistant%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%20and%20pricing%20by%20plan.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pipedrive%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Pipedrive (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Pipedrive%20for%20B2B%20account%20targeting%3A%20native%20Pipedrive%20push%2C%20lead%20scoring%2C%20AI%20Sales%20Assistant%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%20and%20pricing%20by%20plan.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pipedrive%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Pipedrive (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Pipedrive%20for%20B2B%20account%20targeting%3A%20native%20Pipedrive%20push%2C%20lead%20scoring%2C%20AI%20Sales%20Assistant%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%20and%20pricing%20by%20plan.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pipedrive%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Pipedrive (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Pipedrive%20for%20B2B%20account%20targeting%3A%20native%20Pipedrive%20push%2C%20lead%20scoring%2C%20AI%20Sales%20Assistant%2C%20net-new%20account%20discovery%2C%20learning%20from%20CRM%20deals%2C%20MCP%20and%20API%20access%20and%20pricing%20by%20plan.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pipedrive%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-pipedrive) * [Pipedrive cost](#how-much-does-pipedrive-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-pipedrive) * [Alternatives](#pipedrive-alternatives) * [FAQ](#pipedrive-faq) --- ## How do Ocean and Pipedrive differ? ### ![Pipedrive logo: Pipedrive alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/pipedrive-mark.webp?width=256) Pipedrive A simple, visual pipeline CRM with AI bundled into every seat. A fit for small and mid-sized sales teams. Pipedrive is a sales CRM built around the pipeline. Its four plans, Lite, Growth, Premium and Ultimate, are priced per seat with AI features bundled in. ### Ocean Finding the companies that should become deals, ranked by fit learned from your won and lost deals, and pushing them into Pipedrive with the reason on each. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Pipedrive and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Pipedrive comparison__ | Topic | Ocean | Pipedrive | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Premium adds LeadBooster to capture inbound and outbound leads and route them to reps. It doesn’t describe finding companies that resemble your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | The AI Sales Assistant finds winning patterns and reasons for lost deals, and Premium lets you build custom scoring models. It doesn’t describe segments with win rate, cycle and deal size across a market. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Predicts a deal’s win probability and recommends next best actions, and shows a custom score on Premium. That scores deals you hold, not why a company fits. | | Coverage beyond your own deals | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Works on the leads, contacts and deals in your account, with no record limit on contacts, per reviewers, and enrichment on Premium and Ultimate. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Premium enriches company data such as industry, size and revenue. Ultimate adds contact-level phone and email enrichment. | | Pipeline management and automation | Doesn’t manage deals, send email or run automations. It decides which companies become deals. | Pipedrive is stronger here. Pipeline, email sync with tracking, workflow automations, sequences, forecasting, contracts and e-signatures, and meeting intelligence with Nova. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals come from your own email, calls and deals. A Web Visitors add-on shows who’s browsing your site. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | It is the CRM, with 500+ integrations including Zapier, Zoom and Lemlist, and a public API. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A native MCP server that lets ChatGPT, Claude and other assistants search and update records, which reviewers date to June 30, 2026, alongside AI reports and the Sales Assistant. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Says GDPR compliant and mentions multiple security certificates, SSO and two-factor authentication. The page we read names no certificate, so ask for its reports. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Per seat: $14, $39, $59 or $79 a month on annual billing, with AI bundled. No free plan, a 14-day trial. | --- ## How much is Pipedrive? Pipedrive is priced per seat a month on four plans with AI features bundled in. There is no free plan, only a 14-day trial with no card. * Lite is $14 for leads, deals, calendar, AI reports and meeting intelligence. Growth is $39 and adds email sync, automations, sequences and forecast reports: $14 to $39 a seat a month * Premium, marked most popular, adds LeadBooster lead capture and routing, custom scoring, company enrichment, AI email tools and contracts with e-signatures: $59 a seat a month * Ultimate adds phone and email enrichment, account security rules, a sandbox and extended phone support: $79 a seat a month ### What the price leaves out Monthly billing costs more: reviewers quote $24, $49, $79 and $99 a seat. Add-ons start at $32.50 for LeadBooster (included on Premium and Ultimate), $16 for Projects, $13.33 for Campaigns and $41 for Web Visitors. In July 2026 Pipedrive folded its older tiers into these four, so older price comparisons no longer apply. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or Pipedrive? Pipedrive manages the deals you have. Ocean finds the companies that should become deals, and pushes them in. ### Choose Pipedrive if * You want a simple, visual pipeline CRM for a small or mid-sized team * You want email, automations, forecasting and AI bundled into every seat * You want contracts, e-signatures and meeting intelligence in the same tool ### Use both if * You use Ocean to find and rank the companies that aren’t in Pipedrive and push them in as leads with their reason, segment and tier * You let Pipedrive’s automations and Sales Assistant work the accounts Ocean sends [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want to know which companies fit before they’re in the CRM * You want the ICP learned from your won, lost and open deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want contact data and ranking without buying enrichment on a higher plan [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Pipedrive to Ocean Five steps to add Ocean to a Pipedrive account. ### 1. Connect Pipedrive to Ocean Connect your Pipedrive account so Ocean reads your won and lost deals and learns which segments convert. ### 2. Push ranked accounts into Pipedrive Send the accounts Ocean ranks, with segment, score, tier and signals, into Pipedrive so reps and automations work them. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Pipedrive for targeting * **Where do new leads come from beyond the ones we import or capture?** Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list. * **Which plan do we need for custom scoring and enrichment?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Does the AI learn from our won and lost deals, or from rules we set?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Which security certificates can it document?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Pipedrive alternatives compare to Ocean? The right alternative depends on what you use Pipedrive for. Here’s what each is built for and where Ocean starts. ### [![HubSpot logo: HubSpot alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/hubspot-mark.webp?width=192)HubSpot](/compare/ocean-vs-hubspot.txt) * Built for: Teams that run their CRM, marketing and sales in one platform, with AI agents on top. * Where Ocean starts: Ocean finds the accounts that aren’t in your CRM yet and pushes them in, ranked. ### [![Zoho CRM logo: Zoho CRM alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoho-crm-mark.webp?width=192)Zoho CRM](/compare/ocean-vs-zoho-crm.txt) * Built for: Small and mid-sized teams that want a low-cost CRM with Zia scoring, automation and AI agents. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market outside your CRM with the reason on each account. ### [![Close logo: Close alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/close-crm-mark.webp?width=192)Close](/compare/ocean-vs-close-crm.txt) * Built for: Inside-sales teams that want calling, SMS, email and an AI agent that calls and qualifies leads in one CRM. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market so the leads Chloe works look like your wins. ### [![Attio logo: Attio alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/attio-mark.webp?width=192)Attio](/compare/ocean-vs-attio.txt) * Built for: Startups and scaling teams that want a flexible CRM with a custom data model and agents that run workflows on every account. * Where Ocean starts: Ocean finds and ranks the companies that aren’t in Attio yet, learned from your won and lost deals, and pushes them in with the reason on each. ### [![Agentforce logo: Agentforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/salesforce-mark.webp?width=192)Agentforce](/compare/ocean-vs-agentforce.txt) * Built for: Teams that run AI agents on the customer data already in their Salesforce CRM. * Where Ocean starts: Ocean gives those agents the accounts outside your CRM, ranked from your wins. --- ## Pipedrive pricing and Ocean: common questions Short answers on what Pipedrive costs, what its AI does, how Ocean fits and what to check before you buy. **How much does Pipedrive cost?** Lite is $14, Growth $39, Premium $59 and Ultimate $79 a seat a month on annual billing, with AI bundled in. Monthly billing costs more, and there is a 14-day trial instead of a free plan. **Does Ocean work with Pipedrive?** Yes. Ocean connects to Pipedrive, reads your won and lost deals and pushes ranked accounts in with their segment, score, tier and signals. **Does Pipedrive find new leads?** Premium’s LeadBooster captures inbound and outbound leads and routes them, and enrichment fills in company data. It doesn’t describe ranking the whole market. Ocean does, from your won and lost deals. **Does Pipedrive learn from my won and lost deals?** Its Sales Assistant surfaces winning patterns and reasons for lost deals, and predicts win probability, and Premium lets you build custom scoring. Ocean learns segments across a market with win rate, cycle and deal size. **Does Pipedrive have an MCP server?** Reviewers describe a native MCP server released on June 30, 2026 for assistants such as ChatGPT and Claude. Ocean has an MCP server and a public API on the same data and lookalike engine. **Which Pipedrive plan includes forecasting and scoring?** Forecast reports start on Growth, custom scoring and company enrichment on Premium, and contact-level phone and email enrichment on Ultimate. **Is Pipedrive ready for an enterprise security review?** It says it’s GDPR compliant and mentions certificates, SSO and two-factor authentication, but the page we read names none. Ask for its reports. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [Pipedrive](https://www.pipedrive.com/) * [Pipedrive pricing](https://www.pipedrive.com/en/pricing) * [Pipedrive AI Sales Assistant](https://www.pipedrive.com/en/features/ai-sales-assistant) * [Pipedrive privacy and security](https://www.pipedrive.com/en/features/privacy-security) * [Pipedrive CRM review (Smartkeys, third party)](https://smartkeys.org/pipedrive-crm-review) * [Pipedrive pricing (Axis Consulting, third party)](https://axisconsulting.io/pipedrive-pricing-plans) * [How Pipedrive prices (Orb)](https://www.withorb.com/pricing-atlas/pipedrive) * [HubSpot](https://www.hubspot.com/) * [Zoho CRM](https://www.zoho.com/crm/) * [Close](https://www.close.com/) * [Attio](https://attio.com/) * [Salesforce Agentforce pricing](https://www.salesforce.com/agentforce/pricing/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)