1. [Compare](/compare.md) 2. Ocean vs Pubrio # Ocean vs Pubrio: pricing and how they compare Pubrio watches companies around the world for the moment they enter a new market, and sells verified contacts and an API on credits. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Pubrio pricing](#how-much-does-pubrio-cost) Ask AI to compare * [Ask Claude to compare Ocean and Pubrio (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Pubrio%20for%20B2B%20data%3A%20expansion%20and%20market-entry%20signals%2C%20lookalike%20companies%2C%20contacts%2C%20learning%20from%20CRM%20deals%2C%20coverage%20outside%20well-known%20companies%2C%20API%20access%20and%20credit%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pubrio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Pubrio (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Pubrio%20for%20B2B%20data%3A%20expansion%20and%20market-entry%20signals%2C%20lookalike%20companies%2C%20contacts%2C%20learning%20from%20CRM%20deals%2C%20coverage%20outside%20well-known%20companies%2C%20API%20access%20and%20credit%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pubrio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Pubrio (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Pubrio%20for%20B2B%20data%3A%20expansion%20and%20market-entry%20signals%2C%20lookalike%20companies%2C%20contacts%2C%20learning%20from%20CRM%20deals%2C%20coverage%20outside%20well-known%20companies%2C%20API%20access%20and%20credit%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pubrio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Pubrio (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Pubrio%20for%20B2B%20data%3A%20expansion%20and%20market-entry%20signals%2C%20lookalike%20companies%2C%20contacts%2C%20learning%20from%20CRM%20deals%2C%20coverage%20outside%20well-known%20companies%2C%20API%20access%20and%20credit%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pubrio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Pubrio (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Pubrio%20for%20B2B%20data%3A%20expansion%20and%20market-entry%20signals%2C%20lookalike%20companies%2C%20contacts%2C%20learning%20from%20CRM%20deals%2C%20coverage%20outside%20well-known%20companies%2C%20API%20access%20and%20credit%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-pubrio%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-pubrio) * [Pubrio cost](#how-much-does-pubrio-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-pubrio) * [Alternatives](#pubrio-alternatives) * [FAQ](#pubrio-faq) --- ## How do Ocean and Pubrio differ? ### ![Pubrio logo: Pubrio alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/pubrio-mark.webp?width=256) Pubrio Local-language data on companies expanding abroad. A fit for teams that sell into new markets. Pubrio is based in Abu Dhabi and turns hiring, offices, filings, ads and funding into dated market-expansion signals. It also sells verified emails and phones, search, sequences and an API on credits. ### Ocean Ranking companies by how closely they match your own won and lost deals, with the reason on each, rather than by where they’re moving. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Pubrio and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Pubrio comparison__ | Topic | Ocean | Pubrio | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | An API endpoint for lookalike companies costs 3 credits a call. We found no description of how similarity is decided. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You search by filters and signals. We found no description of learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the dated, sourced signals behind a company’s expansion, such as a hire or an office. That explains the timing, not why it fits you. | | Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says it watches 800M+ companies, including local businesses outside mainstream datasets, and lists 300M+ records on its pricing page. The two figures differ. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified emails at 5 credits and phone numbers at 10 credits, with people search at 3. | | Market-expansion signals | Doesn’t track which markets a company is entering. It matches fit, not movement. | Core strength: 16 dated signal types across 200+ markets showing hires, offices, entities, ads and funding, refreshed daily. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Job, news, advertisement and technology data for each company, and monitors that fire a webhook when a company moves. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | A Sheets product and a CRM enrichment use case through the API. Its Apps and Workflows page says it isn’t live yet. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | API access from Startup, and an agent storefront with an llms.txt file where AI agents can buy credits. We found no MCP server documented. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Advanced security and SSO start on Corporate, and its privacy policy names Pubrio Limited in Abu Dhabi as controller. We found no compliance report, so ask for one. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan, then Startup and Corporate on monthly credits, and Organization by quote. Its page shows no price in text. | --- ## How much is Pubrio? Pubrio sells four plans on monthly credits. Its pricing page shows no price in text, and third-party figures differ, so check the page. * 100 credits a month, up to 20 emails or 10 phone numbers, 90 days of signals and 3 markets. No API: Free * 6,000 credits, up to 1,200 emails, full signal history, all markets and API access at 6,000 calls an hour. Reviewers quote $99 a user a month on annual billing, and another source $125 a month: Startup * Corporate: 15,000 credits, analytics, team and quota management, SSO and priority support, with reviewers quoting $199 a user a month annually. Organization is custom: Corporate and above ### What the price leaves out A verified email costs 5 credits and a phone number 10, so the headline credit count buys far fewer contacts. Older write-ups list a $125 starter price or Growth and Business plan names, and the API docs still list those names. The signal and expansion searches cost 5 credits each. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Pubrio? Pubrio shows which companies are moving. Ocean shows which companies look like your best customers. ### Choose Pubrio if * You sell to companies expanding into new countries * You want local-language data on businesses outside mainstream databases * You want contacts, signals and an API on one credit meter ### Use both if * You use Ocean to rank which companies fit and Pubrio to see which of them are entering a market now * You use Pubrio’s expansion signals as timing and Ocean’s fit as the reason to reach out [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won, lost and open deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want ranked accounts pushed natively into your CRM * You want to decide who to target before paying credits for signals on everyone [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Pubrio to Ocean Five steps. Most teams that use Pubrio for expansion signals add Ocean to rank which accounts to act on. ### 1. Export your monitored accounts Export the companies you monitor in Pubrio, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your credits and plan Find your plan, credit balance and which calls and reveals use the most credits. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Pubrio for targeting * **Which plan and price do we actually get, in our currency?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How is similarity decided in lookalike search?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **How complete is coverage for our target countries?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **Can we see its compliance documentation and data sources?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Pubrio alternatives compare to Ocean? The right alternative depends on what you use Pubrio for. Here’s what each is built for and where Ocean starts. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Clay logo: Clay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/clay-mark.webp?width=192)Clay](/compare/ocean-vs-clay.md) * Built for: GTM engineers who assemble custom enrichment and research workflows from many data sources. * Where Ocean starts: Ocean starts from your closed-won deals and ranks the market, instead of a build. ### [![TheirStack logo: TheirStack alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/theirstack-mark.webp?width=192)TheirStack](/compare/ocean-vs-theirstack.md) * Built for: Technical sellers and data teams that want transparent, low-cost technographics and hiring signals read from job postings. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, beyond which tools they use. ### [![Coresignal logo: Coresignal alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/coresignal-mark.webp?width=192)Coresignal](/compare/ocean-vs-coresignal.md) * Built for: Data and engineering teams that want raw company, employee and job records at scale through an API or datasets. * Where Ocean starts: Ocean ships the answer: it ranks the whole market from your won and lost deals, with the reason on each account. --- ## Pubrio pricing and alternatives: common questions Short answers on what Pubrio does, what it costs, how Ocean compares and what to check before you buy. **What is Pubrio?** A data platform based in Abu Dhabi that detects when companies enter new markets from hiring, offices, filings and ads, and sells verified contacts, search, sequences and an API on monthly credits. **How much does Pubrio cost?** It has a free plan with 100 credits, then Startup (6,000 credits), Corporate (15,000) and a custom Organization plan. Reviewers quote $99 and $199 a user a month, and its pricing page shows no text price. **Does Pubrio find lookalike companies?** It has a lookalike companies search at 3 credits a call, with no description of how similarity is decided. Ocean learns from your won and lost deals and shows the reason on each match. **Does Pubrio learn from my won and lost deals?** We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them. **Does Pubrio have an MCP server?** We found none documented. It has an API on Startup and up and a storefront for AI agents. Ocean has an MCP server and a public API on the same data and lookalike engine. **What do Pubrio credits buy?** A verified email costs 5 credits, a phone number 10, an export 1, and signal and expansion searches 3 to 5, so 6,000 credits buy up to 1,200 emails. **Is Pubrio ready for an enterprise security review?** Advanced security and SSO start on Corporate. We found no compliance report, so ask for one and for its data sources. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (14) checked November 13, 2026 * [Pubrio](https://pubrio.com/) * [Pubrio pricing](https://pubrio.com/pricing) * [Pubrio Search](https://pubrio.com/products/search) * [Pubrio API documentation](https://docs.pubrio.com/) * [Pubrio API pricing](https://docs.pubrio.com/en/get-started/pricing) * [Pubrio data network](https://pubrio.com/data-network) * [Pubrio privacy policy](https://pubrio.com/privacy-policy) * [Pubrio review (Dupple, third party)](https://dupple.com/reviews/pubrio) * [LeadRocks vs Pubrio (Tomba, a competitor)](https://tomba.io/blog/leadrocks-vs-pubrio) * [Apollo pricing](https://www.apollo.io/pricing) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Clay](https://www.clay.com/) * [TheirStack](https://theirstack.com/) * [Coresignal](https://coresignal.com/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)