1. [Compare](/compare.md) 2. Ocean vs Qualified # Ocean vs Qualified: pricing and how they compare Qualified’s Piper is an AI SDR for inbound: it talks to website visitors, follows up by email and books meetings. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Qualified pricing](#how-much-does-qualified-cost) Ask AI to compare * [Ask Claude to compare Ocean and Qualified (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Qualified%20%28Piper%29%20for%20inbound%20lead%20qualification%20and%20ICP%20fit%3A%20website%20conversations%2C%20inbound%20scoring%2C%20learning%20from%20CRM%20deals%2C%20Salesforce%20ownership%2C%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-qualified%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Qualified (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Qualified%20%28Piper%29%20for%20inbound%20lead%20qualification%20and%20ICP%20fit%3A%20website%20conversations%2C%20inbound%20scoring%2C%20learning%20from%20CRM%20deals%2C%20Salesforce%20ownership%2C%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-qualified%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Qualified (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Qualified%20%28Piper%29%20for%20inbound%20lead%20qualification%20and%20ICP%20fit%3A%20website%20conversations%2C%20inbound%20scoring%2C%20learning%20from%20CRM%20deals%2C%20Salesforce%20ownership%2C%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-qualified%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Qualified (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Qualified%20%28Piper%29%20for%20inbound%20lead%20qualification%20and%20ICP%20fit%3A%20website%20conversations%2C%20inbound%20scoring%2C%20learning%20from%20CRM%20deals%2C%20Salesforce%20ownership%2C%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-qualified%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Qualified (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Qualified%20%28Piper%29%20for%20inbound%20lead%20qualification%20and%20ICP%20fit%3A%20website%20conversations%2C%20inbound%20scoring%2C%20learning%20from%20CRM%20deals%2C%20Salesforce%20ownership%2C%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-qualified%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-qualified) * [Qualified cost](#how-much-does-qualified-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-qualified) * [Alternatives](#qualified-alternatives) * [FAQ](#qualified-faq) --- ## How do Ocean and Qualified differ? ### ![Qualified logo: Qualified alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/qualified-mark.webp?width=256) Qualified Converting inbound with an agent that greets, nurtures and books meetings. A fit for teams that work from Salesforce. Qualified sells Piper, an AI SDR agent for inbound. It engages visitors on your website in text, voice and video, follows up with emails, serves offers and books meetings, and uses your CRM data to understand each buyer. ### Ocean Telling you which inbound visitors fit, and finding the companies that fit but never visit. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Qualified and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Qualified comparison__ | Topic | Ocean | Qualified | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. Piper works the buyers who arrive on your website or in your marketing automation, not companies that never visit. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Piper uses CRM data to understand buyers and segments accounts with waterfall enrichment. It doesn’t describe learning fit from your won and lost deals. | | Inbound lead scoring | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Qualifies visitors in conversation and uses engagement, campaign and lead-score data from your CRM and marketing automation. | | Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Account segmentation and live streams of visitors, for routing and targeting on the site. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Account segmentation with waterfall enrichment is included on every plan, and monthly active email contacts are capped by tier. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Website engagement and buyer-intent signals, with third-party research intent from partners such as 6sense and Demandbase. | | Website conversations and meetings | Doesn’t run website conversations. It scores inbound leads so your chat or SDR team can prioritize. | Piper talks to visitors in text, voice and video, follows up by email, routes conversations and books meetings in several languages. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Built on Salesforce, with Salesforce MCAE, HubSpot, Marketo and Eloqua integrations and Slack. Salesforce is now its owner. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | MCP and API access start on the Enterprise plan, which also adds agent handoff and a Salesforce sandbox. | | Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Its trust page describes SOC 2 auditing, GDPR commitments, SSO, MFA and a DPA. We couldn’t open the report. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Quote only. Premier, Enterprise and Ultimate publish limits on web sessions and email contacts, not prices. | --- ## How much is Qualified? Qualified doesn’t publish prices. It lists three plans by web-session and email-contact limits, and each is quoted on a demo. * One SDR agent profile, 250K monthly web sessions and 2.5K monthly active email contacts, with website and email conversations and meeting booking across text, voice and video: Premier * Adds agent handoff, MCP and API access and a Salesforce sandbox, with 2M monthly web sessions and 10K active email contacts: Enterprise * Adds multiple agent profiles, high-volume contact databases and a dedicated IP, with 5M web sessions and 24K active email contacts: Ultimate * Enterprise pricing can run that high. Vendr tracks Qualified contracts from $36,150 to $124,473 a year, with a median of $70,000 across 192 purchases: Enterprise pricing Up to $124,473 a year ### What the price leaves out Third-party estimates of what Qualified costs vary widely and none is confirmed, so we don’t quote one. Salesforce’s acquisition may change packaging and terms as Piper folds into Agentforce, and Qualified hasn’t published post-acquisition pricing. Ask for the price in writing, and ask whether you need Salesforce CRM. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Qualified? Piper works the buyers who arrive. Ocean tells it which of them fit, and finds the ones that never visit. ### Choose Qualified if * You run a Salesforce-centred inbound motion with real website traffic * You want an AI to talk to visitors, nurture by email and book meetings * You want that inside the Salesforce ecosystem ### Use both if * Ocean scores inbound leads for fit, and Piper spends its conversations on the ones worth a meeting * Ocean finds fit accounts that never visit, and you reach them outbound [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want to decide which companies fit before they ever reach your site * You want fit learned from your won and lost deals, with a reason a rep can read * You want to disqualify faster at the top of the funnel * You aren’t standardizing on Salesforce [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Qualified to Ocean Five steps. Most teams keep Piper for the website and use Ocean to score who it talks to. ### 1. Export your inbound leads and outcomes Export the leads Piper qualified and their outcomes, then run the same companies through Ocean to see how many fit your closed-won pattern. ### 2. Check your plan and renewal Find your plan, your web-session and email-contact limits and when you renew. Ask what the Salesforce acquisition changes. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Qualified for qualification * **Does Piper’s qualification learn from our won and lost deals, or from engagement and lead scores?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What changes at renewal now that Salesforce owns Qualified?** Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing. * **Do we need Salesforce CRM, or can we run it on HubSpot?** Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours. * **What does a plan cost in writing, and what happens above the web-session limit?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Qualified alternatives compare to Ocean? The right alternative depends on what you use Qualified for. Here’s what each is built for and where Ocean starts. ### [![Agentforce logo: Agentforce alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/salesforce-mark.webp?width=192)Agentforce](/compare/ocean-vs-agentforce.md) * Built for: Teams that run AI agents on the customer data already in their Salesforce CRM. * Where Ocean starts: Ocean gives those agents the accounts outside your CRM, ranked from your wins. ### [![Artisan logo: Artisan alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/artisan-mark.webp?width=192)Artisan](/compare/ocean-vs-artisan.md) * Built for: Teams that want an AI BDR to find leads, write and send outbound email, and book meetings for their reps. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![11x logo: 11x alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/11x-mark.webp?width=192)11x](/compare/ocean-vs-11x.md) * Built for: Teams that want AI workers to prospect, write, send and book meetings for outbound, and to answer inbound leads by voice and chat. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Regie.ai logo: Regie.ai alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/regie-mark.webp?width=192)Regie.ai](/compare/ocean-vs-regie.md) * Built for: Founders and reps who want one workspace to find buyers, research accounts, write outreach and dial, paid by credits. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Rox logo: Rox alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/rox-mark.webp?width=192)Rox](/compare/ocean-vs-rox.md) * Built for: Enterprise sellers who want AI agents to research accounts, verify contacts, run outreach and prepare deals on top of their CRM. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. --- ## Qualified pricing and alternatives: common questions Short answers on what Qualified sells, what changed with Salesforce, how Ocean compares and what to check before you buy. **What is Qualified?** A company that sells Piper, an AI SDR agent for inbound. Piper talks to website visitors, follows up by email, serves offers and books meetings, using your CRM data to understand each buyer. **Is Qualified owned by Salesforce?** Salesforce agreed to acquire Qualified in December 2025, and reviewers report the deal closed on April 1, 2026, with Piper folding into Agentforce. Qualified’s own contact link now points to Salesforce. Check what it changes for your contract. **How much does Qualified cost?** Qualified doesn’t publish prices. Premier, Enterprise and Ultimate are quoted on a demo and differ by web-session and email-contact limits. Third-party estimates vary and aren’t confirmed. **Does Qualified learn from my won and lost deals?** Its pages don’t describe doing so. Piper uses your CRM data and engagement signals to qualify buyers. Ocean reads your CRM deals, learns the ICP and scores inbound leads and the whole market against it. **Does Qualified have an MCP server or API?** MCP and API access start on the Enterprise plan. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Qualified integrate with my CRM?** It’s built on Salesforce and also integrates with HubSpot, Marketo, Eloqua and Salesforce Marketing Cloud Account Engagement. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is Qualified ready for an enterprise security review?** Its trust page describes SOC 2 auditing, GDPR commitments, SSO, MFA and a DPA. Ask for the SOC 2 report and check how the Salesforce acquisition affects subprocessors and data terms. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [Qualified pricing on Vendr (buyer-reported contracts)](https://www.vendr.com/marketplace/qualified) * [Qualified](https://www.qualified.com/) * [Qualified pricing](https://www.qualified.com/pricing) * [Piper the AI SDR Agent](https://www.qualified.com/piper) * [Qualified integrations](https://www.qualified.com/integrations) * [Qualified trust center](https://www.qualified.com/trust) * [Qualified pricing in 2026 (Marqeable, a competitor)](https://www.marqeable.com/blog/qualified-pricing) * [Best Qualified alternatives (Storylane, a competitor)](https://www.storylane.io/blog/qualified-alternatives) * [Salesforce Agentforce pricing](https://www.salesforce.com/agentforce/pricing/) * [Artisan](https://www.artisan.co/) * [11x](https://www.11x.ai/) * [Regie.ai](https://www.regie.ai/) * [Rox](https://www.rox.com/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)