1. [Compare](/compare.md) 2. Ocean vs RocketReach # Ocean vs RocketReach: pricing and how they compare RocketReach finds emails and phone numbers for the people you search for, through a web app, a browser extension, an API and an MCP server. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See RocketReach pricing](#how-much-does-rocketreach-cost) Ask AI to compare * [Ask Claude to compare Ocean and RocketReach (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20RocketReach%20for%20B2B%20contact%20data%3A%20email%20and%20phone%20lookups%2C%20export%20limits%2C%20API%20and%20MCP%2C%20intent%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rocketreach%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and RocketReach (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20RocketReach%20for%20B2B%20contact%20data%3A%20email%20and%20phone%20lookups%2C%20export%20limits%2C%20API%20and%20MCP%2C%20intent%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rocketreach%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and RocketReach (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20RocketReach%20for%20B2B%20contact%20data%3A%20email%20and%20phone%20lookups%2C%20export%20limits%2C%20API%20and%20MCP%2C%20intent%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rocketreach%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and RocketReach (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20RocketReach%20for%20B2B%20contact%20data%3A%20email%20and%20phone%20lookups%2C%20export%20limits%2C%20API%20and%20MCP%2C%20intent%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rocketreach%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and RocketReach (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20RocketReach%20for%20B2B%20contact%20data%3A%20email%20and%20phone%20lookups%2C%20export%20limits%2C%20API%20and%20MCP%2C%20intent%20data%2C%20learning%20from%20CRM%20deals%2C%20ICP%20fit%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rocketreach%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-rocketreach) * [RocketReach cost](#how-much-does-rocketreach-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-rocketreach) * [Alternatives](#rocketreach-alternatives) * [FAQ](#rocketreach-faq) --- ## How do Ocean and RocketReach differ? ### ![RocketReach logo: RocketReach alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/rocketreach-mark.webp?width=256) RocketReach Fast email and phone lookups for named people, with a free tier. A fit for individual sellers, recruiters and small teams. RocketReach is a contact and company lookup tool with 700M profiles and 60M companies by its own count, 50+ search filters, a browser extension, an API, an MCP server and CRM integrations. It also has outreach tools, Autopilot workflows, news, technographics and, on its top plan, intent data. ### Ocean Deciding which companies are worth winning, ranked by fit learned from your won and lost deals, before you look up anyone at them. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## RocketReach and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs RocketReach comparison__ | Topic | Ocean | RocketReach | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Searches people and companies by filters such as industry, size, location and title. We found no lookalike feature documented. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You define who to find through search filters, and its AI recommendations help with outreach. We found no description of learning fit from your won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Results match your filters. We found no per-account reason for why a company fits. | | Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says 700M profiles and 60M companies worldwide, with notable coverage in healthcare, legal, founders and technology. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Professional and personal emails and phone numbers, looked up on demand and verified in real time. A lookup that finds no verified email or phone is refunded. | | Companies | 85M+ companies, built from the open web. | Company search and lookup, with news, technographics and org charts on higher plans. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Intent data and healthcare data on the top plan, plus news and technographics. It doesn’t name the intent provider. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Integrations with Salesforce, HubSpot, Outreach, Salesloft and Bullhorn, plus Zapier. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Documents an MCP server with setup guides for ChatGPT, Claude, Cursor and others, and a REST API with webhooks. Reviewers say both are on paid plans. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open a security page. Ask for its security report and data sources before a review. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan with 5 lookups, three paid per-seat plans and team plans from $6K a year. | --- ## How much is RocketReach? RocketReach lists a free plan, three paid per-seat plans and team plans. Its pricing page doesn’t show amounts as text, and reviewers quote different figures, so check the page. * No card needed. The pricing page says free accounts get 5 lookups, and a lookup that returns no verified email or phone is refunded: Free: 5 lookups * Essentials is email only, Pro adds phone numbers, and Ultimate adds intent data and a much higher export limit, per reviewers. Annual Ultimate is quoted at $1,699 a year by three reviews, and monthly Ultimate at $209. Essentials and Pro figures differ between reviews: Essentials, Pro and Ultimate * Pooled credits, custom exports, a dedicated account manager and higher API limits: Team plans from $6K a year ### What the price leaves out Annual plans list unlimited lookups but cap exports, which are CSV downloads, CRM syncs and API pulls. The API now uses a universal credit system where a verified professional email costs 2 credits and a phone costs 6. Plans are per seat and, reviewers say, renew automatically, so confirm the cap, the seats and the renewal terms. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or RocketReach? RocketReach finds the contacts. Ocean picks the companies worth calling. ### Choose RocketReach if * You want fast email and phone lookups for named people * You want a free tier and a browser extension to start * You prospect or recruit one profile at a time ### Use both if * You use Ocean to rank the market and RocketReach to look up contacts at the accounts that fit * You spend exports only on companies Ocean scores highly [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the ICP learned from your won and lost deals, as segments with win rate, cycle and deal size * You want the reason on every account and an exact count of the market * You want ranked accounts pushed natively into your CRM * You don’t want to define your ICP by hand through filters [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from RocketReach to Ocean Five steps. Most teams keep RocketReach for lookups and add Ocean to decide whom to look up. ### 1. Export your saved lists Export your saved lists and looked-up contacts, then run the companies through Ocean to see how many match your closed-won pattern. ### 2. Check your plan and exports Find your plan, billing term, seats, export balance and renewal date. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on RocketReach for targeting * **What is our export cap, and what happens to unused exports at renewal?** Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing. * **Which plan do we need for phone numbers, intent, the API and MCP?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **How accurate are emails and phones for our regions and roles?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **Can we see its security report and the sources of its data?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other RocketReach alternatives compare to Ocean? The right alternative depends on what you use RocketReach for. Here’s what each is built for and where Ocean starts. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.md) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Lusha logo: Lusha alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/lusha-mark.webp?width=192)Lusha](/compare/ocean-vs-lusha.md) * Built for: Individual reps who need quick contact lookups from a browser extension. * Where Ocean starts: Ocean decides which accounts to work, with a Chrome extension for company data as you browse. ### [![UpLead logo: UpLead alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/uplead-mark.webp?width=192)UpLead](/compare/ocean-vs-uplead.md) * Built for: Small outbound teams that want emails and mobile numbers verified at download, with credit refunds for bad data. * Where Ocean starts: Ocean says which companies are worth winning, ranked by fit learned from your won and lost deals, with the reason on each. ### [![Cognism logo: Cognism alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/cognism-mark.webp?width=192)Cognism](/compare/ocean-vs-cognism.md) * Built for: Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data. * Where Ocean starts: Ocean ranks the accounts first, then finds the contacts. --- ## RocketReach pricing and alternatives: common questions Short answers on what RocketReach does, what it costs, how Ocean compares and what to check before you buy. **What is RocketReach?** A contact and company lookup tool for emails and phone numbers, sold through a web app, a browser extension, an API and an MCP server, with outreach tools and CRM integrations. **How much does RocketReach cost?** There is a free plan with 5 lookups, three paid per-seat plans and team plans from $6K a year. Reviewers quote different prices for Essentials and Pro, so check the pricing page for your term. **What is the difference between lookups and exports?** A lookup reveals a contact inside RocketReach. An export takes it out through a CSV, a CRM sync or the API. Reviewers say annual plans list unlimited lookups but cap exports. **Does RocketReach learn from my won and lost deals?** We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them. **Does RocketReach have an MCP server?** Yes. Its documentation covers an MCP server with setup guides for several AI tools. Ocean’s MCP server and public API run on its own data and lookalike engine. **Does RocketReach include intent data?** Reviewers place intent data on the top plan. It shows who is researching now, while Ocean’s fit shows who resembles the customers you win. Many teams use both. **Is RocketReach ready for an enterprise security review?** We couldn’t open a security page for it. Ask what report and data-source documentation it can provide. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [RocketReach](https://rocketreach.co/) * [RocketReach pricing](https://rocketreach.co/pricing) * [RocketReach integrations](https://rocketreach.co/integrations) * [RocketReach API and MCP documentation](https://docs.rocketreach.co/) * [RocketReach universal credits](https://docs.rocketreach.co/reference/universal-credits-overview) * [RocketReach pricing (Articuler, a competitor)](https://www.articuler.ai/resources/compare/rocketreach-pricing) * [RocketReach pricing (Hack’celeration, third party)](https://hackceleration.com/labs/rocketreach-pricing) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Apollo pricing](https://www.apollo.io/pricing) * [Lusha](https://www.lusha.com/) * [UpLead](https://www.uplead.com/) * [Cognism](https://www.cognism.com/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)