1. [Compare](/compare.txt) 2. Ocean vs RollWorks # Ocean vs RollWorks: now AdRoll ABM RollWorks is now AdRoll ABM, an account-based advertising platform that grades accounts for fit, tracks intent and runs ads to them. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See RollWorks pricing](#how-much-does-rollworks-cost) Ask AI to compare * [Ask Claude to compare Ocean and RollWorks (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20RollWorks%20%28now%20AdRoll%20ABM%29%20for%20account%20targeting%20and%20ABM%3A%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20intent%20data%2C%20ad%20activation%2C%20learning%20from%20CRM%20deals%2C%20MCP%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rollworks%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and RollWorks (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20RollWorks%20%28now%20AdRoll%20ABM%29%20for%20account%20targeting%20and%20ABM%3A%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20intent%20data%2C%20ad%20activation%2C%20learning%20from%20CRM%20deals%2C%20MCP%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rollworks%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and RollWorks (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20RollWorks%20%28now%20AdRoll%20ABM%29%20for%20account%20targeting%20and%20ABM%3A%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20intent%20data%2C%20ad%20activation%2C%20learning%20from%20CRM%20deals%2C%20MCP%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rollworks%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and RollWorks (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20RollWorks%20%28now%20AdRoll%20ABM%29%20for%20account%20targeting%20and%20ABM%3A%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20intent%20data%2C%20ad%20activation%2C%20learning%20from%20CRM%20deals%2C%20MCP%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rollworks%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and RollWorks (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20RollWorks%20%28now%20AdRoll%20ABM%29%20for%20account%20targeting%20and%20ABM%3A%20ICP%20fit%20scoring%2C%20net-new%20account%20discovery%2C%20intent%20data%2C%20ad%20activation%2C%20learning%20from%20CRM%20deals%2C%20MCP%20access%2C%20CRM%20integrations%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-rollworks%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-rollworks) * [RollWorks cost](#how-much-does-rollworks-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-rollworks) * [Alternatives](#rollworks-alternatives) * [FAQ](#rollworks-faq) --- ## How do Ocean and RollWorks differ? ### ![RollWorks logo: RollWorks alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/rollworks-mark.webp?width=256) RollWorks Account-based advertising on the open web, CTV and social. A fit for marketing teams on HubSpot or Salesforce. RollWorks is now AdRoll ABM, after its parent unified the two brands. It grades accounts for fit with a machine-learning ICP model, adds intent signals and runs the advertising. ### Ocean Ranking every company in your market by fit to your own won and lost deals, with segments and the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## RollWorks and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs RollWorks comparison__ | Topic | Ocean | RollWorks | | ----------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Expands your target list with net-new accounts that resemble your ICP, using its ICP fit grade. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Combines your CRM data with its own fit, intent and engagement signals to show what your best customers look like. Its ICP fit grade comes from a machine-learning model, and it adds a predictive journey signal for likely opportunities. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the grade, journey stage and events such as ad engagement, web visits and CRM actions behind a spike. It doesn’t describe a written reason an account fits. | | Coverage beyond your own list and traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Starts from your target account list and expands it with accounts surfaced by fit and intent signals. It doesn’t describe segments with win rate, cycle and deal size. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Finds contacts missing from your CRM accounts and discovers new ones by de-anonymizing activity. It doesn’t describe a contact database for outbound. | | Advertising to target accounts | Doesn’t run ads. It decides which accounts deserve them. | Core strength: account-based display, social, video, connected TV and retargeting, with measurement through to closed-won. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Its own intent engine and keyword intent alongside Bombora and G2, with real-time alerts when accounts spike. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Pushes ICP fit scores and journey signals to Salesforce and HubSpot, and creates accounts and records in your CRM from its command center. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for ChatGPT, Claude, Cursor, n8n and Copilot Studio that returns campaign performance, helps draft campaigns and surfaces ABM account intelligence. | | Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | It lists consent management for its advertising. We couldn’t open a security page for it, so ask for its reports. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | ABM packages are quote-only. A self-serve retargeting tier has no platform fee and you pay only for media. | --- ## How much is RollWorks? RollWorks sells through the AdRoll packages page, and ABM pricing is by quote. * Three ABM packages: Account-Based Advertising (bring your own data), Account-Based Marketing + Advertising, and Account-Based Marketing. You request a demo for pricing: Quote * Account-Based Retargeting: self-serve, free creative support, and you pay only for media: No platform fee * Ad spend is billed on top of any platform fee, and reviewers say reporting can lag by weeks: Plus media ### What changed RollWorks is now AdRoll ABM. The AdRoll site says logins, campaigns, audiences and reporting stayed the same. Third-party estimates of its entry price range widely and some come from its earlier packaging, so treat them as unverified and ask for a written quote. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or RollWorks? RollWorks advertises to the accounts you give it and grades their fit and intent. Ocean decides which accounts belong on that list, across the whole market. ### Choose RollWorks if * Advertising is your main ABM channel, including CTV and social * You want fit grades, intent and ad activity in one dashboard tied to HubSpot or Salesforce * You want an ad platform and account signals from one vendor ### Use both if * Ocean’s ranked accounts become RollWorks’ target accounts through your CRM * You use Ocean to decide who deserves the ads and RollWorks to reach them [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want fit learned from your won, lost and open deals, as segments with win rate, cycle and deal size * You want a reason a rep can read on every account, and an exact count of the market * You want to rank every company in your market, not only accounts that engage with ads * You already have an ad stack and need a better list [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from RollWorks to Ocean Five steps. Most teams keep RollWorks for advertising and add Ocean to decide who gets the ads. ### 1. Export your target accounts and grades Export your account list and fit grades, then run them through Ocean to see how many fit your closed-won pattern. ### 2. Check your package and renewal Find your package, contract dates and any media commitments, and whether the rebrand changed anything in your order form. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on RollWorks for targeting * **What does the ICP fit grade learn from, and can we see why an account got its grade?** Expect a score or a label with little behind it, because explanations are the hard part; ask about one real account. * **Does the score cover companies that never engaged with an ad?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What are the platform fee, media minimums and renewal terms, in writing?** Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing. * **Can we see its security documentation and consent approach?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other RollWorks alternatives compare to Ocean? The right alternative depends on what you use RollWorks for. Here’s what each is built for and where Ocean starts. ### [![6sense logo: 6sense alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/6sense-mark.webp?width=192)6sense](/compare/ocean-vs-6sense.txt) * Built for: Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them. * Where Ocean starts: Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract. ### [![Demandbase logo: Demandbase alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/demandbase-mark.webp?width=192)Demandbase](/compare/ocean-vs-demandbase.txt) * Built for: Enterprise ABM programs that combine account data, intent and advertising. * Where Ocean starts: Ocean ranks accounts from your own wins and sells no intent or advertising. ### [![Terminus logo: Terminus alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/terminus-mark.webp?width=192)Terminus](/compare/ocean-vs-terminus.txt) * Built for: Teams that run managed account-based media, in-market audiences and lead programs against a target list. Terminus now sits inside DemandScience. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![Factors.ai logo: Factors.ai alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/factors-ai-mark.webp?width=192)Factors.ai](/compare/ocean-vs-factors-ai.txt) * Built for: Marketing teams running paid ABM that want visitor identification, intent and multi-touch attribution on one account timeline. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, including companies that haven’t engaged yet. ### [![Abmatic AI logo: Abmatic AI alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/abmatic-mark.webp?width=192)Abmatic AI](/compare/ocean-vs-abmatic.txt) * Built for: Marketing teams that want ABM execution in one platform: visitor identification, personalization, ads, outbound and chat. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account, so campaigns start on the right list. --- ## RollWorks pricing and alternatives: common questions Short answers on what RollWorks does, what it costs, how Ocean compares and what to check before you buy. **What is RollWorks?** An account-based marketing and advertising platform, now called AdRoll ABM, that grades accounts for fit, tracks intent and runs ads to target accounts, with HubSpot and Salesforce sync. **Is RollWorks now AdRoll ABM?** Yes. AdRoll’s parent unified the brands, and rollworks.com now mirrors AdRoll pages. Reviewers date the change to August 2025, and the vendor says logins and data stayed the same. **How much does RollWorks cost?** ABM packages are by quote, and a self-serve retargeting tier has no platform fee and charges only for media. Third-party estimates vary, and ad spend is billed separately. **Does RollWorks learn from my CRM deals?** It combines your CRM data with its own signals and grades accounts with a machine-learning ICP model, and can surface net-new accounts. Ocean learns from your won, lost and open deals and shows win rate, cycle and deal size by segment. **Does RollWorks have an MCP server?** Yes: the AdRoll MCP server works with ChatGPT, Claude, Cursor, n8n and Copilot Studio for campaign performance and ABM account intelligence. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does RollWorks integrate with my CRM?** Salesforce and HubSpot, pushing fit scores and journey signals. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is RollWorks ready for an enterprise security review?** It lists consent management for advertising. We couldn’t open a security page, so ask for its reports and data terms. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (11) checked November 13, 2026 * [AdRoll ABM (formerly RollWorks)](https://www.adroll.com/account-based-marketing-platform) * [AdRoll ABM buyer insights](https://www.adroll.com/features/buyer-intent-insights) * [AdRoll product packages](https://www.rollworks.com/pricing) * [The AdRoll MCP server](https://www.adroll.com/blog/adroll-mcp-server) * [Stronger as One: the unified AdRoll platform](https://www.rollworks.com/about) * [ABM tools pricing comparison (etropo, third party)](https://www.etropo.com/marketing-tool-prices/abm-tools) * [6sense](https://6sense.com/) * [Demandbase](https://www.demandbase.com/) * [DemandScience and Terminus merger](https://www.demandscience.com/terminus) * [Factors.ai](https://www.factors.ai/) * [Abmatic AI](https://abmatic.ai/) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)