1. [Compare](/compare.txt) 2. Ocean vs SyncGTM # Ocean vs SyncGTM: pricing and how they compare SyncGTM is a table-based workspace that enriches contacts across many providers, watches buying signals and sends the results to your CRM or sequencer. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See SyncGTM pricing](#how-much-does-syncgtm-cost) Ask AI to compare * [Ask Claude to compare Ocean and SyncGTM (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20SyncGTM%20for%20GTM%20workflows%20and%20account%20targeting%3A%20ICP%20fit%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20waterfall%20enrichment%2C%20buying%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-syncgtm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and SyncGTM (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20SyncGTM%20for%20GTM%20workflows%20and%20account%20targeting%3A%20ICP%20fit%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20waterfall%20enrichment%2C%20buying%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-syncgtm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and SyncGTM (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20SyncGTM%20for%20GTM%20workflows%20and%20account%20targeting%3A%20ICP%20fit%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20waterfall%20enrichment%2C%20buying%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-syncgtm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and SyncGTM (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20SyncGTM%20for%20GTM%20workflows%20and%20account%20targeting%3A%20ICP%20fit%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20waterfall%20enrichment%2C%20buying%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-syncgtm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and SyncGTM (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20SyncGTM%20for%20GTM%20workflows%20and%20account%20targeting%3A%20ICP%20fit%2C%20lookalikes%2C%20learning%20from%20CRM%20deals%2C%20waterfall%20enrichment%2C%20buying%20signals%2C%20MCP%20access%2C%20security%20and%20pricing.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-syncgtm%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-syncgtm) * [SyncGTM cost](#how-much-does-syncgtm-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-syncgtm) * [Alternatives](#syncgtm-alternatives) * [FAQ](#syncgtm-faq) --- ## How do Ocean and SyncGTM differ? ### ![SyncGTM logo: SyncGTM alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/syncgtm-mark.webp?width=256) SyncGTM Low-cost enrichment and signal workflows from one table. A fit for small teams that want waterfalls and a CRM sync. SyncGTM is a small, Sydney-based GTM workspace pitched as an affordable alternative to Clay. Each list is a table, and each column is an action that finds contacts, verifies emails, scrapes a page, runs AI research or pulls a signal such as a job change, a funding round or a hiring spike. ### Ocean Learning which companies fit from your own deals, then ranking the market with the reason on each account. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## SyncGTM and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs SyncGTM comparison__ | Topic | Ocean | SyncGTM | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Lead search by industry, size, location, tech stack, funding and role, or by describing your ideal customer. Its docs and pages don’t describe a lookalike engine. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | It scores records against your ICP using criteria you define and live signals. It doesn’t describe learning that ICP from your CRM deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | AI research agents summarize a company’s site, posts and job listings. There’s no fit score with a reason built from your deals. | | Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Tables, views and templates per list. It doesn’t describe segmenting by win rate or deal size. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A waterfall for emails and mobiles that charges only when a provider returns a valid result. It cites 90% coverage on its homepage, a figure it measures itself. | | Company data | 85M+ companies, built from the open web. | 600M+ profiles and 300M+ companies by its own count on its homepage, plus 550M+ and 300M+ on its MCP page, drawn from many providers. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Headcount growth, job openings, funding, tech-stack changes and product launches at the account level, and job changes, promotions and LinkedIn activity at the person level. | | Workflow and pricing | | | | Workflow building | Hands ranked accounts and contacts to your CRM, sequencer and workflows. | The core product: action columns, scheduled imports, webhooks, an HTTP action and a Sync AI Agent, with outreach through Instantly and Smartlead. | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Two-way HubSpot and Salesforce sync on every plan. Its docs also list Attio. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server with about 50 tools for Claude, ChatGPT, Cursor and others, available from a free sign-up. Its pages give tool counts of 49, 50 and 75+. | | Security and company scale | Ocean is stronger here. SOC 2 Type II and GDPR, per Ocean’s own site. | A small team. We couldn’t open a security page or a SOC 2 report for it. Ask for one before using it with customer data. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Plans from $49 a month for 1,000 credits, up to $649 for 40,000. Enterprise is by quote. | --- ## How much is SyncGTM? SyncGTM sells monthly credits. One work email is 1 credit, and you’re charged only when a provider returns a valid result. * Solo, with 1,000 credits and 2 team members. Starter is $99 for 3,000 credits and 5 members: $49 a month * Pro, with 10,000 credits and 20 members. Business is $649 for 40,000 credits and unlimited members, with white-glove support: $249 a month * Enterprise, with custom credits and up to 100,000 rows per table. Annual billing takes 10% off: By quote ### What the price leaves out A mobile number costs 10 credits in the comparison table and 12 in the plan cards, so a phone-heavy list costs far more than the headline. Its pricing page says credits roll over, but its credits docs say they reset each billing month. Some directories list $99 as the entry price or a free plan with different credit counts, so use the pricing page and ask which applies. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.txt) --- ## Should you choose Ocean or SyncGTM? SyncGTM tells you what’s happening at an account and gets you its contacts. Ocean tells you whether the account is worth pursuing at all. ### Choose SyncGTM if * You want enrichment and signal workflows at a low monthly price * You’re comfortable building the workflows yourself, or with its templates * You want to run it from Claude, ChatGPT or Cursor ### Use both if * You already run SyncGTM tables and want them to start from accounts ranked on your own deals * You want Ocean to pick the accounts through its API or MCP, and SyncGTM to enrich and sequence them [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * Your main job is deciding which accounts fit, not enriching more rows * You want the ICP learned from your won and lost deals, not defined as rules * You want the reason on every account * You need a documented security posture and SOC 2 Type II [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from SyncGTM to Ocean Five steps. Most teams keep SyncGTM for enrichment and add Ocean to choose the accounts it runs on. ### 1. Export the tables that pick your accounts Export the tables and note the filters, signals and ICP rules behind them, then run the same companies through Ocean to compare the ranking. ### 2. Check your credits and billing date Find your plan and credit balance, and confirm whether unused credits roll over on your plan before you change anything. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on SyncGTM for targeting * **Is the ICP score a set of rules I write, or does it learn from our won and lost deals?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **What coverage did we get on our own list, by field, not the homepage figure?** Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list. * **Do credits roll over on our plan, and how many does a full enrichment cost?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. * **Can we see a security report and a data-processing agreement for customer data?** Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other SyncGTM alternatives compare to Ocean? The right alternative depends on what you use SyncGTM for. Here’s what each is built for and where Ocean starts. ### [![Clay logo: Clay alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/clay-mark.webp?width=192)Clay](/compare/ocean-vs-clay.txt) * Built for: GTM engineers who assemble custom enrichment and research workflows from many data sources. * Where Ocean starts: Ocean starts from your closed-won deals and ranks the market, instead of a build. ### [![Bitscale logo: Bitscale alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/bitscale-mark.webp?width=192)Bitscale](/compare/ocean-vs-bitscale.txt) * Built for: Teams that build enrichment and outreach workflows on a grid, with a contact waterfall, signals and a two-way CRM sync. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market with the reason on each account. ### [![Apollo logo: Apollo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/apollo-mark.webp?width=192)Apollo](/compare/ocean-vs-apollo.txt) * Built for: Contacts and sequencing in one tool, with published self-serve plans. * Where Ocean starts: Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences. ### [![Leadsforge logo: Leadsforge alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/leadsforge-mark.webp?width=192)Leadsforge](/compare/ocean-vs-leadsforge.txt) * Built for: Founders and small SDR teams that turn a plain-English prompt into a contact list and send it from Salesforge. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the market with the reason on each account. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.txt) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. --- ## SyncGTM pricing and alternatives: common questions Short answers on what SyncGTM costs, how it works, how Ocean compares and what to check before you buy. **What is SyncGTM?** A table-based GTM workspace from a small Sydney team. Each column runs an action: find contacts, verify emails, run AI research or pull a signal. Results go to your CRM or sequencer, and the same actions are available from an MCP server inside Claude, ChatGPT and Cursor. **How much does SyncGTM cost?** Solo is $49 a month for 1,000 credits, Starter $99 for 3,000, Pro $249 for 10,000 and Business $649 for 40,000. Enterprise is by quote. Annual billing takes 10% off. A work email is 1 credit and a mobile is 10 to 12. **Does SyncGTM learn from my won and lost deals?** It doesn’t describe doing so. It scores records against your ICP using rules you define, plus live signals. Ocean reads your CRM deals, learns the ICP and ranks the market against it. **How does SyncGTM compare with Clay?** Both are table workspaces that enrich rows from many providers. SyncGTM is smaller, lower priced and runs from Claude and ChatGPT. Neither decides which companies fit your business. That’s the part Ocean covers. **Does SyncGTM have an MCP server?** Yes. It exposes about 50 enrichment, contact and signal tools to Claude, ChatGPT, Cursor and others, and you can connect after a free sign-up. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does SyncGTM integrate with my CRM?** Yes: two-way HubSpot and Salesforce sync on every plan, and Attio per its docs. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio. **Is SyncGTM ready for an enterprise security review?** It’s a small team, and we couldn’t open a security page or a SOC 2 report for it. Reviewers in October 2026 found no G2 or Trustpilot reviews and one Capterra review. Ask for a security report and a data-processing agreement before using it with customer data. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (12) checked November 13, 2026 * [SyncGTM](https://syncgtm.com/) * [SyncGTM pricing](https://syncgtm.com/pricing) * [SyncGTM enrichment MCP](https://syncgtm.com/product/enrichment-mcp) * [SyncGTM MCP server docs](https://docs.syncgtm.com/mcp%5Fserver) * [SyncGTM docs](https://docs.syncgtm.com/) * [SyncGTM credits (docs)](https://docs.syncgtm.com/core%5Fconcepts/features/credits) * [SyncGTM review (Salesforge)](https://www.salesforge.ai/blog/syncgtm-review) * [Clay](https://www.clay.com/) * [Bitscale](https://www.bitscale.ai/) * [Apollo pricing](https://www.apollo.io/pricing) * [Leadsforge](https://www.leadsforge.ai/) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) --- ## What teams say about Ocean [All case studies](/case-studies.txt) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.txt) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.txt) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.txt) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.txt) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.txt) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.txt) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.txt) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.txt) --- [ocean.io logomark](/index.txt) ocean.io logotype [Home](/index.txt) [Discovery](/index.txt) [Workflows](/index.txt) [Context studio](/index.txt) [Search](/index.txt) [Assistant](/index.txt) [Leads](/index.txt) [API](/index.txt) [Extension](/index.txt) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)