1. [Compare](/compare.md) 2. Ocean vs Terminus # Ocean vs Terminus: now part of DemandScience, and how they compare Terminus, the account-based marketing platform, merged into DemandScience and terminus.com now redirects there. DemandScience runs account-based programs, media and lead generation for you. Ocean uses contextual intelligence to find your next deal, with the reason on every account. [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api) [See Terminus pricing](#how-much-does-terminus-cost) Ask AI to compare * [Ask Claude to compare Ocean and Terminus (opens in a new tab)](https://claude.ai/new?q=Compare%20Ocean.io%20and%20Terminus%2C%20now%20part%20of%20DemandScience%2C%20for%20account-based%20marketing%20and%20target%20account%20selection%3A%20how%20each%20builds%20the%20account%20list%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20media%20activation%2C%20intent%2C%20pricing%20and%20what%20changed%20in%20the%20merger.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-terminus%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask ChatGPT to compare Ocean and Terminus (opens in a new tab)](https://chatgpt.com/?q=Compare%20Ocean.io%20and%20Terminus%2C%20now%20part%20of%20DemandScience%2C%20for%20account-based%20marketing%20and%20target%20account%20selection%3A%20how%20each%20builds%20the%20account%20list%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20media%20activation%2C%20intent%2C%20pricing%20and%20what%20changed%20in%20the%20merger.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-terminus%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Perplexity to compare Ocean and Terminus (opens in a new tab)](https://www.perplexity.ai/search?q=Compare%20Ocean.io%20and%20Terminus%2C%20now%20part%20of%20DemandScience%2C%20for%20account-based%20marketing%20and%20target%20account%20selection%3A%20how%20each%20builds%20the%20account%20list%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20media%20activation%2C%20intent%2C%20pricing%20and%20what%20changed%20in%20the%20merger.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-terminus%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Gemini to compare Ocean and Terminus (opens in a new tab)](https://www.google.com/search?udm=50&q=Compare%20Ocean.io%20and%20Terminus%2C%20now%20part%20of%20DemandScience%2C%20for%20account-based%20marketing%20and%20target%20account%20selection%3A%20how%20each%20builds%20the%20account%20list%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20media%20activation%2C%20intent%2C%20pricing%20and%20what%20changed%20in%20the%20merger.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-terminus%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) * [Ask Grok to compare Ocean and Terminus (opens in a new tab)](https://grok.com/?q=Compare%20Ocean.io%20and%20Terminus%2C%20now%20part%20of%20DemandScience%2C%20for%20account-based%20marketing%20and%20target%20account%20selection%3A%20how%20each%20builds%20the%20account%20list%2C%20ICP%20fit%2C%20learning%20from%20CRM%20deals%2C%20media%20activation%2C%20intent%2C%20pricing%20and%20what%20changed%20in%20the%20merger.%20Use%20https%3A%2F%2Fwww.ocean.io%2Fcompare%2Focean-vs-terminus%20and%20other%20sources%2C%20and%20say%20where%20each%20one%20is%20stronger.) Updated November 13, 2026. [See sources](#sources) Used by teams at * Coinbase * Revolut * Stripe * HubSpot * Harmony * Productboard * Twilio * Qualtrics * Seismic * Datadog * Jeeves * Plaid * Gartner * PostHog * Decagon * Orb * Rippling * Copy.ai * Aircall * beehiiv * TextExpander * Intercom * Deel * Radisson Hotel Group * Schneider Electric * Swisscom * Micron Technology * GSK * Sony * [How they differ](#how-they-differ) * [Comparison](#ocean-vs-terminus) * [Terminus cost](#how-much-does-terminus-cost) * [Which to choose](#which-to-choose) * [Switching](#switching-from-terminus) * [Alternatives](#terminus-alternatives) * [FAQ](#terminus-faq) --- ## How do Ocean and Terminus differ? ### ![Terminus logo: Terminus alternatives, pricing and comparison with Ocean](https://cdn-bunny.ocean.io/assets/custom/compare/terminus-mark.webp?width=256) Terminus Campaigns against a target account list, with media and lead programs. A fit for demand teams that buy managed ABM. Terminus was a multi-channel account-based marketing platform: ads, email, chat and web personalization against a target list. DemandScience announced that the two companies merged under the DemandScience brand, and terminus.com now redirects to demandscience.com. ### Ocean Deciding which companies belong on the target list, learned from your own won and lost deals, with the reason on each. Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents. --- ## Terminus (DemandScience) and Ocean features, side by side What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side. __Ocean vs Terminus comparison__ | Topic | Ocean | Terminus | | --------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finding the right accounts | | | | Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Builds audiences from technology, spend and competitive data and scores accounts for likelihood to convert. It doesn’t describe finding lookalikes of your customers. | | Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Says it turns the ICP from a static definition into an executable system using install-base, spend and competitive intelligence. It doesn’t describe learning from your CRM’s won and lost deals. | | The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Says its prioritization gives marketing, sales and RevOps a shared rationale. A written reason per account isn’t described. | | Who builds the target list | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | You bring the account list, or DemandScience builds audiences from first-party data. Its programs start from the accounts and personas it prioritizes with you. | | Contacts and data | | | | Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Data products include digital audiences and an audience builder, and its lead programs deliver sales-ready contacts. | | Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | In-Market Buyer Activation scores accounts from TrustRadius buyer research on pricing, comparisons and peer reviews. | | Campaign activation | Ranks accounts and hands them off. Ads and campaigns run in your own tools. | Fully managed media across display, social, CTV, video and audio, plus email, events, content syndication and BANT lead programs. | | Workflow and pricing | | | | CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Says its platform integrates directly with your CRM so you can see impact in real time. It doesn’t list the CRMs. | | AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | We didn’t find an MCP server or public API documented. | | Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open a public security page. Ask for the security documentation and a migration plan. | | Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Not published. It says its commercial model doesn’t tie you into 12-month contracts on day one, and sells media without platform fees. | --- ## How much is Terminus? Terminus no longer publishes plans, and the standalone product has been folded into DemandScience, which doesn’t publish prices either. * Terminus was sold on quoted tiers. After the merger, DemandScience sells programs by scope. Third-party price estimates for Terminus disagree widely and mostly come from competitors, so we don’t quote any: Quote only * DemandScience says its media service carries no platform fees or lock-ins, and that its model doesn’t require a 12-month contract on day one: No platform fee * If you’re a Terminus customer, ask what your contract covers now, which features continue and what changes at renewal: Ask in writing ### What the price leaves out DemandScience’s core business is data and demand generation, so packaging and roadmap follow that. It hasn’t published a feature-by-feature continuity map, so get any capability you rely on, such as chat or web personalization, confirmed in writing. ### How Ocean charges A flat-rate plan with credits included, or a custom plan built around your deals. Contacts are charged only when one is found. Exports are free. [See Ocean pricing](/pricing.md) --- ## Should you choose Ocean or Terminus? DemandScience runs programs against an account list. Ocean makes sure the list is made of companies that look like your best customers. ### Choose Terminus if * You want managed media, syndication and lead programs run for you * You have ad budget and no one to run a multi-channel account program * You’re already a Terminus customer and want to stay on the successor ### Use both if * Ocean builds and ranks the target list, and DemandScience activates it * You use Ocean’s tiers to decide where the program’s budget goes [Talk to us](https://book.ocean.io/inbound/api) ### Choose Ocean if * You want the account list built from your own wins, not guesswork * You want a reason on every account and an exact count of the market * You want to pick accounts before spending on media or syndication * You want software you run yourself, without a managed service [Start for free](https://book.ocean.io/inbound/api) --- ## How to switch from Terminus to Ocean Five steps. If you’re moving off Terminus, keep what activates your list and put Ocean in front of it. ### 1. Export your target accounts and reports Export your account lists, engagement scores and campaign reports, then run the same accounts through Ocean to see how many fit your closed-won pattern. ### 2. Check your contract and renewal Find which modules your contract covers, who your contact is and when it renews. Ask for continuity in writing. ### 3. Connect your CRM Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like. ### 4. Review the segments and scores Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell. ### 5. Send scored accounts Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences. ### Questions to ask before you rely on Terminus or DemandScience for targeting * **Who builds our target account list today, and how often?** Expect your team to own it, because the tool supplies the pieces and not the finished model; budget the hours. * **How many accounts in our last program matched our closed-won profile?** Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts. * **Which Terminus features carry forward, and which are retired?** Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing. * **What do we pay for media, data and programs, and is it in writing?** Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume. Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account. [Start using Ocean](https://book.ocean.io/inbound/api) --- ## How do other Terminus alternatives compare to Ocean? The right alternative depends on what you used Terminus for. Here’s what each is built for and where Ocean starts. ### [![Demandbase logo: Demandbase alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/demandbase-mark.webp?width=192)Demandbase](/compare/ocean-vs-demandbase.md) * Built for: Enterprise ABM programs that combine account data, intent and advertising. * Where Ocean starts: Ocean ranks accounts from your own wins and sells no intent or advertising. ### [![6sense logo: 6sense alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/6sense-mark.webp?width=192)6sense](/compare/ocean-vs-6sense.md) * Built for: Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them. * Where Ocean starts: Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract. ### [![Bombora logo: Bombora alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/bombora-mark.webp?width=192)Bombora](/compare/ocean-vs-bombora.md) * Built for: Marketing and sales teams that time ABM, ads and outreach to which companies are researching a topic across publisher sites. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. ### [![ZoomInfo logo: ZoomInfo alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/zoominfo-mark.webp?width=192)ZoomInfo](/compare/ocean-vs-zoominfo.md) * Built for: Contact and direct-dial volume, with third-party intent, in one contract. * Where Ocean starts: Ocean ranks accounts from your closed-won deals instead of selling a database. ### [![Similarweb logo: Similarweb alternatives and pricing](https://cdn-bunny.ocean.io/assets/custom/compare/similarweb-mark.webp?width=192)Similarweb](/compare/ocean-vs-similarweb.md) * Built for: Teams selling to online businesses that prospect by website traffic, technology changes and intent signals. * Where Ocean starts: Ocean learns which companies fit from your own deals, then ranks the whole market with the reason on each account. --- ## Terminus pricing and alternatives: common questions Short answers on what happened to Terminus, what DemandScience sells, how Ocean compares and what to check before you buy. **What happened to Terminus?** DemandScience announced that DemandScience and Terminus merged under the DemandScience brand, and terminus.com now redirects to demandscience.com. Reviewers date the merger to November 2024 and say the standalone Terminus platform is no longer sold. **What does DemandScience sell now?** Managed programs and data: media across display, social, CTV, video and audio, in-market and propensity-based audiences, content syndication, BANT lead programs, email and events. It says it does this without platform fees. **How much does Terminus cost?** Terminus never published prices and DemandScience doesn’t either. Third-party estimates disagree widely and most come from competitors, so we don’t quote one. Ask for a written scope and price. **Does Terminus learn from my won and lost deals?** Its pages describe scoring accounts from technology, spend, competitive and buyer-research data, not learning from your CRM’s won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks the market against it. **Does Terminus have an MCP server or API?** We didn’t find an MCP server or public API documented. Ocean has an MCP server and a public API on the same data and lookalike engine. **Does Terminus integrate with my CRM?** DemandScience says its platform integrates directly with your CRM, without listing which ones. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio, so it can feed target accounts into the CRM a program runs from. **Is DemandScience a replacement for Terminus?** It’s the successor, but its centre of gravity is data and demand generation, and it hasn’t published which Terminus modules carry forward. If you used Terminus for ad orchestration or web personalization, confirm those in writing or compare alternatives. **How does Ocean find lookalike companies?** Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one. --- ## Sources (13) checked November 13, 2026 * [DemandScience and Terminus merge under the DemandScience brand](https://www.demandscience.com/terminus) * [DemandScience (terminus.com redirects here)](https://demandscience.com/) * [DemandScience: account-based marketing without the platform tax](https://demandscience.com/we-enable/abm/) * [DemandScience propensity-based audience activation](https://demandscience.com/products/propensity-based-audience-activation/) * [DemandScience in-market buyer activation](https://demandscience.com/products/in-market-buyer-activation/) * [DemandScience media placement and management](https://demandscience.com/products/media-placement-and-management/) * [DemandScience platform tax manifesto](https://demandscience.com/what-we-enable/platform-tax-manifesto/) * [Terminus alternatives in 2026: Terminus is now DemandScience (Metadata, a competitor)](https://metadata.io/compare/terminus-alternatives) * [Demandbase](https://www.demandbase.com/) * [6sense](https://6sense.com/) * [Bombora](https://bombora.com/) * [ZoomInfo pricing and product pages](https://www.zoominfo.com/pricing) * [Similarweb Sales Intelligence](https://www.similarweb.com/corp/sales/) --- ## What teams say about Ocean [All case studies](/case-studies.md) --- > Today we can more confidently say we're reaching out to all the companies that could potentially buy from us. > > — Josh Pudnos, Director of Commercial Operations, Brandwatch [Read Brandwatch's story](/case-studies/brandwatch.md) > With Ocean.io we can focus our ad spend on the right companies. > > — Martin Nørgaard Klausen, Co-Founder, Lead Motor, Zen Media [Read Zen Media's story](/case-studies/zenmedia.md) Laura Salmina, Sales Developer at Tele2 IoT [Read Tele2 IoT's story](/case-studies/tele2.md) Julian Berbec, Growth Marketer at Monta [Read Monta's story](/case-studies/monta.md) > Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate. > > — Stefan Kollenberg, Data Partnerships, Clay [Read Clay's story](/case-studies/clay.md) > Ocean.io reduced our average cost per Marketing Qualified Lead by 23%. > > — Garrett Butler, Digital Engagement, CBC [Read CBC's story](/case-studies/cbc.md) > Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean. > > — Ezequiel, Head of Product Operations, Scalestack [Read Scalestack's story](/case-studies/scalestack.md) > Ocean.io allows us to identify lookalike companies with incredible accuracy. > > — Maged, Head of Product, Surfe [Read Surfe's story](/case-studies/surfe.md) --- [ocean.io logomark](/index.md) ocean.io logotype [Home](/index.md) [Discovery](/index.md) [Workflows](/index.md) [Context studio](/index.md) [Search](/index.md) [Assistant](/index.md) [Leads](/index.md) [API](/index.md) [Extension](/index.md) Recommendations Segments Models ### Recommendations 1,304 companies Tier 1 · 68 Tier 2 · 241 Tier 3 · 512 Tier 4 · 483 All CRM statuses 1 | Company | Score | Segment | Matched signals | Status | Location | | --------------------------------------------------------------------------------------------------------------------------------- | ----- | ------------------ | ---------------------------------- | ------- | -------------- | | ![Moss logo](https://cdn-bunny.ocean.io/logos/getmoss.com/5cd47a9faf8cd98ac4805334af0a3a31be1edb6c.png?width=72) Moss | T1 92 | Mid-market FinTech | Industries: FinTech +2 | Net new | Germany | | ![Spendesk logo](https://cdn-bunny.ocean.io/logos/spendesk.com/680a4a70ec12e26b7920057edb74b23cfc8af299.png?width=72) Spendesk | T1 89 | Mid-market FinTech | Industries: FinTech +2 | Net new | France | | ![Brex logo](https://cdn-bunny.ocean.io/logos/brex.com/2c66f22edd5c0a2cb1eec442e151128e4e8019a8.png?width=72) Brex | T1 86 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Payhawk logo](https://cdn-bunny.ocean.io/logos/payhawk.com/a80969444c1e52f57ae3374048cab1e00e0fdb22.png?width=72) Payhawk | T1 83 | Mid-market FinTech | Industries: FinTech +2 | Net new | United Kingdom | | ![Ramp logo](https://cdn-bunny.ocean.io/assets/custom/pricing/ramp-logomark.webp?width=72) Ramp | T2 79 | Mid-market FinTech | Industries: FinTech +2 | Net new | United States | | ![Rydoo logo](https://cdn-bunny.ocean.io/logos/rydoo.com/32e0ac2fe888f3db8ff3e0eeef98dacb410722b6.png?width=72) Rydoo | T2 74 | Mid-market FinTech | Industries: Software +2 | Net new | Belgium | | ![Circula logo](https://cdn-bunny.ocean.io/logos/circula.com/7a2303a2a1b191b8bcda9eff1af4ec066361f27d.png?width=72) Circula | T2 68 | Mid-market FinTech | Industries: Software +2 | Net new | Germany | | ![Wallester logo](https://cdn-bunny.ocean.io/logos/wallester.com/91c6be05eb0e08e95d0b13c9b1216345389226c2.png?width=72) Wallester | T2 63 | Mid-market FinTech | Industries: Financial Services +2 | Net new | Estonia | ## Move with your market * Context learned from your closed-won deals * Accounts ranked on fit, with the reason shown * Direct push to Salesforce, HubSpot, Pipedrive and Attio [Start for free](https://book.ocean.io/inbound/api) [Book a demo](https://book.ocean.io/inbound/api)