[GTM glossary](/glossary.md) Audiogram

Marketing

# Audiogram

In short

An audiogram is a short social video made from an audio clip, usually shown as an animated waveform with captions and a still image or logo. It is most often used to promote podcast episodes and interviews.

Because most social feeds favor video and many people watch without sound, captions turn audio into something people can follow and share. Marketers use audiograms to repurpose audio they already have.

## What an audiogram contains

* A 30 to 90 second audio clip with a clear point.
* Captions timed to the speech.
* A waveform or animation that signals audio.
* Branding and a short call to action, such as the episode name.

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## How to make one

Choose a quote or insight that stands alone without context.

Trim the clip and generate captions; review them for errors.

Add the waveform, brand elements, and the speaker's name.

Export in the shape each platform prefers, such as square or vertical.

Publish with a short caption and a link to the full episode.

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## Example

Say a B2B podcast interviews a RevOps leader. The team cuts a 45-second answer about cleaning CRM data, adds captions, and posts it on professional networks with a link to the episode. One interview becomes several shareable clips.

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## When audiograms work

They fit teams with podcasts, webinars, or recorded calls. They suit expert opinion and tips more than long stories. They are cheap to make since the audio already exists.

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## Common mistakes

* **Weak clip:** Clips that need context lose viewers.
* **Missing captions:** Muted viewers cannot follow.
* **No next step:** Without a link or episode name, viewers cannot find more.

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## Audiogram FAQs

**What is an audiogram?**

An audiogram is a short video built from an audio clip, usually displaying a waveform and captions over a branded background. Marketers use it to share podcast excerpts and other audio on social media, where video performs better.

**How do you make an audiogram for a podcast?**

Pick a standalone clip of 30 to 90 seconds, generate and check captions, add a waveform and branding, export in the right format for each platform, and post with a link to the full episode.

**How long should an audiogram be?**

Most audiograms run 30 to 90 seconds. They should carry one clear idea so viewers understand it without context. Shorter clips suit fast-scrolling feeds, while slightly longer ones can work for expert answers.

**Are audiograms effective for B2B marketing?**

They can be a low-cost way to repurpose audio, share expert views, and promote a podcast to professional audiences. Results depend on clip quality, captions, and a clear next step, so test and measure.

Share term

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## More related phrases

* [Employee advocacy](/glossary/employee-advocacy.md)
* [Engagement rate](/glossary/engagement-rate.md)
* [Organic social](/glossary/organic-social.md)

## Similar phrases

* [Brand awareness](/glossary/brand-awareness.md)  
Brand awareness is how familiar your target market is with your company, and it shapes whether buyers consider you when a need arises.
* [Content marketing](/glossary/content-marketing.md)  
Content marketing is the practice of creating and sharing useful content, such as articles, guides, and videos, to attract, educate, and convert a defined audience.
* [Thought leadership](/glossary/thought-leadership.md)  
Thought leadership is content that shares original insight on topics your buyers care about, building trust and authority long before they are ready to buy.
* [Customer testimonials](/glossary/customer-testimonials.md)  
Customer testimonials are statements from real customers, in text, audio, or video, that describe their experience and results with a product to build buyer trust.
* [Editorial calendar](/glossary/editorial-calendar.md)  
An editorial calendar is a shared schedule that shows what content will be created, who owns it, which channel it runs on, and when it will publish, so a team stays organized and consistent.