[GTM glossary](/glossary.txt) Chief sales officer Sales # Chief sales officer (CSO) In short A chief sales officer (CSO) is the C-level executive who owns the sales function: strategy, structure, hiring, quota, and results. The CSO is accountable for hitting the revenue number through direct and partner sales. In some companies CSO can also mean chief security officer, but in a go-to-market context it refers to sales. The title overlaps with chief revenue officer and VP of sales, and the exact scope depends on the company. ## What a chief sales officer does * **Sets sales strategy:** Decides target segments, coverage models, and how the team sells. * **Owns the number:** Commits to bookings targets and reports forecast accuracy to the CEO and board. * **Builds the team:** Hires and develops sales leaders, and designs territories and quotas. * **Designs compensation:** Works with finance on plans that drive the right behavior. * **Sells at the top:** Leads executive relationships with strategic customers. * **Aligns with other functions:** Partners with marketing, customer success, and product on shared goals. --- ## CSO vs. CRO vs. VP of sales ### CSO vs. CRO A chief revenue officer usually owns the whole revenue engine, including marketing and customer success. A CSO is typically focused on sales alone. ### CSO vs. VP of sales A VP of sales runs the team day to day and often reports to the CSO or CEO. The CSO is a C-level role with a broader mandate and a seat at the executive table. --- ## When a company needs a CSO Early-stage founders usually lead sales themselves. A dedicated sales leader typically appears once there is a repeatable motion and several reps to manage. The CSO title tends to show up when the sales organization is large enough to need strategy, multiple layers of management, and board-level accountability. --- ## What to look for in one * Experience scaling a sales team at a similar stage and deal size. * A clear view of how to forecast and inspect the pipeline. * Strength in hiring and coaching managers, not just closing deals. * Ability to work with marketing and finance instead of competing with them. --- ## Chief sales officer FAQs **What does a chief sales officer do?** A chief sales officer leads the sales organization. They set strategy, build and manage the team, own the revenue forecast and quota, design compensation, and lead relationships with major customers, reporting results to the CEO and board. **What is the difference between a chief sales officer and a chief revenue officer?** A chief sales officer is accountable for sales only. A chief revenue officer typically oversees every revenue function, often including marketing and customer success, so the role covers the entire customer lifecycle rather than one team. **Does a chief sales officer report to the CEO?** Usually yes. As a C-level role, the CSO normally reports to the CEO and sits on the executive team. In some organizations the role reports to a chief revenue officer or president instead, depending on structure. **What is the difference between a chief sales officer and a VP of sales?** A VP of sales usually manages the sales team and execution, often reporting to a CSO or CEO. A chief sales officer holds a broader executive mandate that includes company-level strategy, board reporting, and cross-functional leadership. Share term --- ## More related phrases * [Chief marketing officer](/glossary/chief-marketing-officer.txt) * [Account manager](/glossary/account-manager.txt) * [Named account manager](/glossary/named-account-manager.txt) ## Similar phrases * [Chief revenue officer (CRO)](/glossary/chief-revenue-officer.txt) A chief revenue officer (CRO) is the executive responsible for all revenue-generating functions, often sales, marketing, and customer success. * [VP of Sales](/glossary/vp-of-sales.txt) A VP of Sales is the senior executive who leads a company sales organization, owning revenue targets, sales strategy, hiring, and the day-to-day performance of the team. * [Sales leadership](/glossary/sales-leadership.txt) Sales leadership is the group of leaders, such as the CRO, VPs, and directors, who set revenue strategy, build the team, and are accountable for results. * [Sales compensation plan](/glossary/sales-compensation-plan.txt) A sales compensation plan sets how reps are paid through base salary, commission, and bonuses, and it shapes which behaviors and deals they prioritize. * [Quota setting](/glossary/quota-setting.txt) Quota setting is the process of deciding how much revenue or pipeline each rep, team, and region must deliver in a period, based on company targets and realistic capacity.