[GTM glossary](/glossary.txt) Company data

Data & Enrichment

# Company data

In short

Company data is information about an organization rather than about an individual person. It includes basic facts such as name, domain, industry, headcount, and revenue, and often extends to technology use, funding, and corporate structure.

GTM teams use company data to build target lists, score accounts, route leads, and tailor messaging. It is also called account data. Contact data is the people-level counterpart.

## Common types of company data

* **Firmographics:** Industry, employee count, revenue, location, and ownership.
* **Technographics:** The software and tools a company uses.
* **Financial and funding:** Funding rounds, investors, and growth stage.
* **Hierarchy:** Parent and subsidiary relationships.
* **Activity:** Hiring, news, and other events tied to the company.

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## Where it comes from

Providers collect it from public records, company websites, job postings, filings, and partner sources. Your own CRM adds first-party data such as deal history. Quality varies by source, so know the origin and the last update date of each field.

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## How to use company data well

### Anchor everything on the domain

A company website domain is the most reliable key for matching records across tools. Names are messy; domains are not.

### Standardize fields

Use consistent values for industry, country, and size ranges so filters and reports work.

### Define a required set

Say a team scores accounts on industry, size, and region. Then those three fields must be filled before an account enters a campaign.

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## Common mistakes

* **Ignoring freshness:** Headcount and funding change quickly. Check dates.
* **Duplicate accounts:** The same company entered under several names splits history and skews reports.
* **Collecting without use:** Fields nobody filters or scores on add cost and clutter.

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## Company data FAQs

**What is company data?**

Company data is information about businesses, including industry, size, revenue, location, technology, and funding. Sales and marketing teams use it to find target accounts, segment markets, score fit, and personalize outreach.

**What is the difference between company data and contact data?**

Company data describes an organization, such as its industry and headcount. Contact data describes an individual person, such as their name, job title, and email. Account-based teams need both to reach the right people at the right companies.

**What are examples of company data fields?**

Typical fields include company name, website domain, industry, employee count, annual revenue, headquarters location, funding stage, technologies used, and parent company. The exact set depends on the provider and your needs.

**How do you keep company data accurate?**

Match records on the website domain, standardize field values, refresh data on a regular schedule, remove duplicates, and track when each field was last updated. Prioritize accuracy for the fields you use in scoring and routing.

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## More related phrases

* [Company profile](/glossary/company-profile.txt)
* [Data appending](/glossary/data-appending.txt)
* [Corporate hierarchy](/glossary/corporate-hierarchy.txt)

## Similar phrases

* [Contact data](/glossary/contact-data.txt)  
Contact data is information about individual people, such as name, job title, work email, phone number, and company, that sales and marketing teams use to reach buyers.
* [Firmographic data](/glossary/firmographic-data.txt)  
Firmographic data is the set of company attributes such as industry, size, revenue, and location that B2B teams use to segment, score, and target accounts.
* [B2B data](/glossary/b2b-data.txt)  
B2B data is information about companies and the professionals who work at them, such as firmographics, contacts, technologies, and signals, used for prospecting and targeting.
* [Company database](/glossary/company-database.txt)  
A company database is a searchable collection of business records with attributes such as industry, size, and location, used by GTM teams to build target account lists.
* [Data enrichment](/glossary/data-enrichment.txt)  
Data enrichment is the process of adding missing or updated information, such as firmographics, contact details, and technographics, to records you already have from internal or external sources.