[GTM glossary](/glossary.txt) Infographic Marketing # Infographic Also known as: infographics In short An infographic is a visual format that presents information, such as data, a process, or a comparison, using charts, icons, illustrations, and short text. Its aim is to make a complex idea understandable at a glance. Marketers use infographics in blog posts, social posts, decks, and sales emails. They work best when there is a clear point to make and the visual does the explaining better than a paragraph would. ## Common types of infographic * **Statistical:** Presents numbers through charts and highlighted figures. * **Process or how-to:** Shows steps in order, such as a sales handoff or onboarding flow. * **Comparison:** Puts two or more options side by side. * **Timeline:** Shows events or stages across time. * **Checklist or framework:** Condenses a model into a single reference graphic. --- ## How to create an effective infographic ### 1. Start with one message Decide the single takeaway. If you cannot state it in a sentence, the graphic will feel cluttered. ### 2. Use accurate, sourced data Only include numbers you can back up, and cite your source on the graphic. If you use your own illustrative figures, label them as examples. ### 3. Keep the layout simple Use a clear reading order, plenty of white space, two or three colors, and short text. Make fonts large enough to read on a phone. ### 4. Make it accessible Add alt text and put the key information in nearby page text so screen reader users and search engines can access it. --- ## How GTM teams use infographics Marketers publish them to support blog content and to give social posts a visual hook. Sales teams use simple process or comparison graphics in follow-up emails and decks to explain an idea quickly. Others can embed or share the graphic, which may earn links back to your site when you attribute it clearly. That outcome is not guaranteed, so treat it as a bonus. --- ## A simple example Say a team wants to explain its lead handoff. Instead of a long paragraph, it draws five steps from form fill to first call with the owner and the expected response time at each stage. Reps attach it to onboarding emails, and the post that hosts it uses the same steps as headings. --- ## Common mistakes * **Too much text:** If it reads like a document, make it a document. * **Unsourced claims:** Numbers without sources reduce trust. * **Text trapped in an image:** Search engines and assistive tools cannot read it, so repeat key points in page text. * **Decoration over message:** Every element should support the takeaway. --- ## Infographic FAQs **What is an infographic?** An infographic is a visual format that explains information, such as data, steps, or comparisons, using charts, icons, illustrations, and brief text. It is designed so a reader can grasp the main idea quickly, without reading long passages. **How do you make an infographic for marketing?** Choose one clear message, gather accurate sourced data, sketch a simple top-to-bottom layout, and use limited colors and short text. Then add alt text and repeat the key points in the page copy so the content is accessible and searchable. **Are infographics still effective in content marketing?** They remain useful when the topic benefits from a visual explanation, such as a process or comparison. They work less well as filler. Judge them by your own metrics, such as shares, engagement, and assisted conversions, not by general claims. **What makes a good infographic?** A good infographic has a single clear takeaway, accurate sourced information, a logical reading order, limited text, and readable design on mobile. Every visual element should help explain the point, and the key information should also exist as accessible text. Share term --- ## More related phrases * [Brand strategy](/glossary/brand-strategy.txt) * [Crowdsourced content](/glossary/crowdsourced-content.txt) * [eBook](/glossary/ebook.txt) ## Similar phrases * [Content marketing](/glossary/content-marketing.txt) Content marketing is the practice of creating and sharing useful content, such as articles, guides, and videos, to attract, educate, and convert a defined audience. * [Inbound marketing](/glossary/inbound-marketing.txt) Inbound marketing attracts buyers with useful content and experiences they search for, then converts that interest into leads, instead of reaching out to them first. * [Lead magnet](/glossary/lead-magnet.txt) A lead magnet is a free, useful resource such as a template, checklist, or report offered in exchange for a visitor contact details. * [Thought leadership](/glossary/thought-leadership.txt) Thought leadership is content that shares original insight on topics your buyers care about, building trust and authority long before they are ready to buy. * [SEO (SEO)](/glossary/seo.txt) SEO (search engine optimization) is the practice of improving a website so it earns more unpaid traffic from search engines such as Google.