[GTM glossary](/glossary.md) Meeting booked rate Sales Development & Prospecting # Meeting booked rate In short Meeting booked rate is the share of a starting group that ends in a booked meeting. The starting group can be contacts reached, leads worked, or prospects emailed, so always state the denominator. It is a core SDR metric because it sits between activity and pipeline. It shows whether your targeting, messaging, and follow-up turn effort into conversations. ## How to calculate it Meeting booked rate = meetings booked divided by the starting group, times 100. Choose the denominator that matches the question you are asking. * **Per contact worked:** Meetings booked divided by contacts that entered a sequence. * **Per conversation:** Meetings booked divided by live conversations, which tests the pitch. * **Per lead:** Meetings booked divided by leads assigned, which tests lead quality. --- ## Example Say an SDR enters 200 contacts into a sequence and books 8 meetings. The meeting booked rate is 4 percent. If 40 of those contacts replied, the rate per reply is 20 percent. The first number says the whole motion works at one level; the second says the pitch converts replies reasonably, so the gap lies earlier, in getting responses. --- ## What moves the rate ### List quality Matching the target profile and reaching the right role matters most. ### Timing Reaching out after a trigger event or buying signal generally lands better than cold timing. ### Message and ask A specific, low-friction request such as a short call beats a vague ask. ### Follow-up Multiple touches across channels increase the chance of a reply. --- ## Common mistakes * **Counting booked as held:** Track show rate as well, since no-shows inflate the number. * **Mixing denominators:** Comparing reps or teams using different bases misleads. * **Optimizing for volume:** Meetings with poor-fit prospects do not become pipeline. * **Ignoring downstream results:** Check how many meetings become opportunities. --- ## Meeting booked rate vs. meetings booked Meetings booked is a count. Meeting booked rate is that count as a percentage of effort or leads, so it lets you compare reps, lists, and campaigns of different sizes. --- ## Meeting booked rate FAQs **What is meeting booked rate?** Meeting booked rate is the percentage of a starting group, such as contacts sequenced or leads worked, that results in a scheduled meeting. It shows how effectively prospecting activity turns into sales conversations. **How do you calculate meeting booked rate?** Divide the number of meetings booked by the size of the starting group, such as contacts in a sequence, and multiply by 100. Say 8 meetings from 200 contacts gives a 4 percent rate. Always state the denominator you used. **How can you improve your meeting booked rate?** Improve list quality and targeting, reach out around trigger events, use a specific and low-friction ask, and follow up across several touches and channels. Test one change at a time so you can see what actually moved the rate. **What is the difference between meeting booked rate and show rate?** Meeting booked rate measures how many prospects agree to a meeting. Show rate measures how many of those booked meetings actually take place. Tracking both avoids counting no-shows as real sales conversations. Share term --- ## More related phrases * [Positive reply rate](/glossary/positive-reply-rate.md) * [Show rate](/glossary/show-rate.md) * [SDR to AE ratio](/glossary/sdr-to-ae-ratio.md) ## Similar phrases * [Meetings booked](/glossary/meetings-booked.md) Meetings booked counts the qualified conversations an SDR or outbound program schedules with prospects, and is the core output metric for prospecting teams. * [Funnel conversion](/glossary/funnel-conversion.md) Funnel conversion measures the share of prospects who move from one stage of the marketing and sales funnel to the next, and from first contact to closed deal. * [Sales development representative (SDR)](/glossary/sales-development-representative.md) A sales development representative (SDR) is a sales role that prospects and qualifies leads, then books meetings for account executives to run. * [Conversion rate](/glossary/conversion-rate.md) Conversion rate is the percentage of people or accounts that move from one stage of your funnel to the next, and it shows where your go-to-market motion leaks. * [Speed to lead](/glossary/speed-to-lead.md) Speed to lead is how quickly your team makes first contact with a new inbound lead after it shows interest, and it shapes whether that lead engages at all.