Scalestack Integrates with Ocean.io to Scale Targeted Outreach for its Customers

Scalestack is an advanced AI-powered data orchestration platform that helps companies identify high-value prospects, prioritize leads, and eliminate inefficiencies by leveraging intelligent workflows and accurate, real-time data insights.

The software enriches prospective customer profiles on demand with its Universal API and advanced AI models, pulling from your trusted data sources and filling in the gaps.

To take care of customer success at Scalestack means staying up-to-date with all tools, APIs, and data sources that can serve customer needs. It involves understanding how to integrate these tools into workflows whenever necessary, which is how we initially connected with Ocean.io.

Ezequiel

Head of Product Operations, Scalestack

Finding the Right Leads at Scale

For revenue and growth teams, the challenge isn’t just finding leads—it’s finding the right leads at scale. Many companies struggle with outdated prospect lists, leading to wasted time and missed revenue opportunities.

Integrating Scalestack with Ocean.io

To tackle this challenge, Scalestack partnered with Ocean.io. Together, these platforms empower businesses to not only expand their prospecting efforts with lookalike accounts but also prioritize and target the most promising leads with laser-like precision.

Ocean.io and Scalestack are polar opposites, so they complement each other perfectly.

Ocean.io focuses on ‘expanding the funnel’ by identifying lookalike accounts that fit the ideal customer profile to broaden lead datasets. Give Ocean.io one lead, and it will give you a list of lookalikes potentially interested in what you’re selling.

On the other hand, Scalestack’s strength is honing in on high-potential accounts within this expanded data.

Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.

Ezequiel

Head of Product Operations, Scalestack

Customers at Scalestack use Ocean.io to do targeted outreach and to generate lookalikes similar to their website visitors.

Event Triggers for Targeted Outreach

This use case is a detailed rundown of specific accounts that show positive signals. An account can be a company or a person that’s a potential customer.

To get started, a workflow is set up to trigger and notify Scalestack when a specific event in an account from your database takes place. Scalestack then stores this information and enriches it. If the account is considered a potential customer Ocean.io will come into play to find similar accounts.

Picture this: Let’s say a startup secures funding or expands to a new market; Scalestack’s workflow flags this account, triggering an automated enrichment process.

Using AI, Scalestack extracts relevant details like the company’s LinkedIn profile and firmographic data to assign a quality score. If an account meets a high enough threshold, Scalestack then triggers Ocean.io to find similar accounts, thereby exponentially increasing the potential lead pool.

Ocean.io helps us grow our customers’ account lists from one to potentially hundreds, all with similar characteristics.

Ezequiel

Head of Product Operations, Scalestack

Get Lookalikes Similar to Your Website Visitors

Another use case of the integration involves building a workflow in Scalestack to track anonymous website visitor data via a tool like RB2B and finding lookalikes to build a lead generation pipeline.

When a visitor interacts with your website, Scalestack’s workflow captures and enriches this data, and Ocean.io provides a lookalike list to expand the outreach potential. This process turns passive website interactions into targeted, outbound campaigns.

We would enrich the account, get the LinkedIn URL, get the firmographics, and score it. If it's anything above 80 (out of 100), it's pretty good, and we need more like this one. That's where Ocean.io can help us find 30 more.

Ezequiel

Head of Product Operations, Scalestack

For a company as data-intensive as Scalestack, quality control is paramount. Scalestack has a rigorous data quality process, ensuring that all partners, including Ocean.io, provide consistent, reliable data.

We’re data agnostic, so we need to be cautious about which tools we integrate into our workflows. Ocean.io met our standards, delivering reliable data quality and aligning with our technical requirements for stability and speed.

Ezequiel

Head of Product Operations, Scalestack

With a focus on enterprise clients, Scalestack’s commitment to compliant, high-quality data is particularly critical, ensuring that even sensitive client information is managed appropriately.

The success of the Scalestack–Ocean.io integration is also a testament to the teams behind it. While Scalestack’s internal team managed the technical aspects of data quality testing and integration setup, Ocean.io provides support wherever needed.

My team at Scalestack got all the support we needed, including guidance on using the Ocean.io tool effectively. The back-and-forth communication allowed us to hit the ground running with a setup that worked right out of the box.

Ezequiel

Head of Product Operations, Scalestack

As Scalestack continues to grow its capabilities and customer base, the Scalestack–Ocean.io integration remains a cornerstone of data discovery and lead-generation strategy for Scalestack’s customers.