British American Tobacco logo bat.com

British American Tobacco competitors and similar companies

46,769 employees on LinkedIn, down 8% in 12 months. 10 similar companies, with why each one matches.

About British American Tobacco

The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.

Headquarters
London, United Kingdom
Employees on LinkedIn
46,769
Headcount, last 12 months
-8%
Industry
Tobacco
Founded
1902
Open jobs
274

Data last updated October 3, 2026

How British American Tobacco sells and hires

Hiring

  • Low hiring pace
  • 6+ open roles each in finance, customer relations, engineering, HR, legal, marketing, product and sales
  • 2-5 open roles each in design and quality control

Companies similar to British American Tobacco

Found by Ocean's lookalike search, with what each company has in common with British American Tobacco.

  1. JTI logo

    JTI

    jti.com

    Manufacturer of tobacco products operating across the world. The company specializes in the manufacturing of cigars, cigarettes, smoked and rolling tobacco, reduced-risk products and snus.

    Switzerland · 31,770 employees on LinkedIn

    • Both in Tobacco
  2. Reynolds American logo

    Reynolds American

    reynoldsamerican.com

    Discover how Reynolds American's clear purpose is Building A Better Tomorrow™ through actively reducing the health impact of our business.

    United States · 3,267 employees on LinkedIn

    • Both in Tobacco
    • Both use Imperva
  3. Imperial Brands logo

    Imperial Brands

    imperialbrandsplc.com

    Imperial Brands, the 4th largest multinational tobacco company, is a global consumer-focused organisation embracing its role as a challenger in the industry.

    United Kingdom · 8,917 employees on LinkedIn

    • Both in Tobacco
    • Both based in United Kingdom
  4. Swedish Match logo

    Swedish Match

    swedishmatch.com

    Swedish Match develops, manufactures, and sells quality products with market leading brands in the product segments Smokefree, Cigars, and Lights.

    Sweden · 2,316 employees on LinkedIn

    • Both in Tobacco
  5. Philip Morris International logo

    Philip Morris International

    pmi.com

    We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.

    United Kingdom · 5,471 employees on LinkedIn

    • Both in Tobacco
    • Same size: 50,001-100,000 employees
    • Both based in United Kingdom
  6. Altria logo

    Altria

    altria.com

    Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Horizon Innovations, and Helix Innovations. Through its tobacco subsidiaries, Altria maintains the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the US with 40% share in 2025. Beyond its core business, it holds an 8% interest in the world's largest brewer, Anheuser-Busch InBev, and a 41% stake in cannabis manufacturer Cronos. In reduced-risk products, it acquired vaping company Njoy Holdings in 2023, operates a joint venture with Japan Tobacco in the heated tobacco category for the US, and sells the On brand in nicotine pouches.

    United States · 5,328 employees on LinkedIn

    • Both in Consumer Goods
  7. Njoy

    njoy.com

    NJOY is the trade name of NJOY, LLC, an independent American company that manufactures and distributes e-cigarettes and vaping products.

    United States

    • Both in Tobacco
  8. Turning Point Brands logo

    Turning Point Brands

    turningpointbrands.com

    Turning Point Brands Inc operates as a manufacturer, marketer, and provider of consumer products that include Other Tobacco Products (OTP) in the U.S. The company offers a wide variety across the OTP spectrum, including moist snuff tobacco (MST), loose-leaf chewing tobacco, premium cigarette papers, make- your-own (MYO) cigar wraps, cigars, liquid vapor products, and tobacco vaporizer products. It operates in two segments, namely Zig-Zag products and Stoker's products segment. The company generates maximum revenue from the Zig-Zag products segment.

    United States · 297 employees on LinkedIn

    • Both in Consumer Goods
  9. Kangertech E-cigarettes logo

    Kangertech E-cigarettes

    kangertech.com

    Shenzhen Kanger Technology Co., Ltd is one of the biggest electronic cigarettes companies in China. Established in 2007, Kanger has formed a complete quality management system and strong R&D capabilities, boasting a record of over 100 patents granted from China and abroad.

    China · 64 employees on LinkedIn

    • Both in Consumer Goods
  10. ITC Limited logo

    ITC Limited

    itcportal.com

    ITC Ltd is an Indian conglomerate that predominantly operates in the consumer goods space, particularly cigarettes. The company operates in three main business segments: Fast Moving Consumer Goods; Paperboards, Paper, and Packaging; and Agri-Business. The company's total revenue comes from the Fast Moving Consumer Goods Business, which is dominated by cigarettes but also includes branded packaged foods, personal care products, and other categories. The company generates the vast majority of its revenue in India.

    India · 62,034 employees on LinkedIn

    • Both in Consumer Goods

Technologies British American Tobacco uses

  • Adobe Experience Manager
  • Swiper
  • Google Tag Manager
  • phpRS
  • Moment.js
  • Amazon S3
  • Amazon CloudFront
  • Java
  • PHP
  • YouTube
  • Imperva
  • SiteLock
  • OneTrust
  • pirobase CMS
  • Amazon Web Services
  • HSTS
  • reCAPTCHA
  • jQuery

Questions about British American Tobacco

How many employees does British American Tobacco have?
British American Tobacco has 46,769 employees on LinkedIn, down 8% over the last 12 months.
Where is British American Tobacco headquartered?
British American Tobacco is headquartered in London, United Kingdom.
Who are British American Tobacco's competitors?
Companies similar to British American Tobacco include JTI, Reynolds American, Imperial Brands, Swedish Match and Philip Morris International.
What technologies does British American Tobacco use?
British American Tobacco's website uses Adobe Experience Manager, Swiper, Google Tag Manager, phpRS and Moment.js and 13 more.
When was British American Tobacco founded?
British American Tobacco was founded in 1902.

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