mattel.comMattel competitors and similar companies
12,758 employees on LinkedIn, up 1% in 12 months. 10 similar companies, with why each one matches.
About Mattel
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
- Headquarters
- El Segundo, United States
- Employees on LinkedIn
- 12,758
- Headcount, last 12 months
- +1%
- Industry
- Toys
- Founded
- 1945
- Open jobs
- 409
Data last updated October 9, 2026
How Mattel sells and hires
Hiring
- Very high hiring pace
- Leadership roles open in design, engineering, marketing, product and sales
- 6+ open roles each in finance, design, engineering, HR, legal, marketing, product, quality control and sales
- 2-5 open roles in customer relations
Companies similar to Mattel
Found by Ocean's lookalike search, with what each company has in common with Mattel.
Haba
habausa.comOur extraordinary selection of kid's toys promotes learning and early development skills. Shop toys for kids that all age groups will enjoy at HABA today!
United States · 5 employees on LinkedIn
- Both in Toys
- Both based in United States
- Both use Shop Pay, Apple Pay and 3 more technologies
Plan Toys
plantoys.comDiscover real sustainable, eco-friendly wood toys. Our thoughtfully crafted products inspire imaginative play while promoting environmental consciousness. Explore our range of wooden toys, puzzles, and games designed to nurture creativity and development. Shop now for a greener, brighter future!
Thailand · 37 employees on LinkedIn
- Both in Toys
- Both use Shop Pay and Apple Pay
Melissa & Doug
melissaanddoug.comFor the best wooden preschool toys and screen-free fun, count on Melissa & Doug to inspire children’s imaginations through open-ended, kid-powered play!
United States · 425 employees on LinkedIn
- Both in Toys
- Both based in United States
- Both use Astro, Klaviyo Reviews and 4 more technologies
Maison Battat Inc.
battatco.comChildhood is a time to be bold and curious, and Battat aims to be there every step of the way. Our goal is to be bigger than a toy company. How so? With unique toys that are as playful as they’re educational.
Canada · 149 employees on LinkedIn
- Both in Toys
- Both use Klaviyo Forms and Klaviyo
Step2
step2.comStep2 manufactures & sells indoor and outdoor kid's toys, play kitchens, playhouses, wagons, swing sets, home & garden products, & more!
United States · 285 employees on LinkedIn
- Both in Toys
- Both based in United States
- Both use Apple Pay, Klaviyo Reviews and 2 more technologies
Little Tikes
littletikes.comLittle Tikes manufactures kid’s toys, playhouses, ride on cars and so much more!
United States · 489 employees on LinkedIn
- Both in Toys
- Both based in United States
- Both use Klaviyo Reviews, Klaviyo and 3 more technologies
the LEGO Group
lego.comFollowing the epic storylines of Jurassic Park, The Lost World: Jurassic Park and Jurassic Park III, as well as the global smash hit Jurassic World, LEGO Jurassic World™ is the first videogame where you can relive and experience all four colossal films. Reimagined in LEGO form and told in TT Games’ signature classic LEGO humor, this thrilling adventure recreates unforgettable scenes and action....
Denmark · 23,320 employees on LinkedIn
- Both in E-Commerce
- Both hiring a design leader
- Same size: 10,001-50,000 employees
- Both use Astro
Basic Fun!
basicfun.comManufacturer of children's entertainment products intended for global markets. The company designs and markets classic and innovative toys, enabling children and collectors to engage with a diverse portfolio of heritage brands and modern play experiences.
United States · 159 employees on LinkedIn
- Both in Toys
- Both based in United States
Spin Master
spinmaster.comSpin Master is a children's entertainment company operating in the roughly $120 billion global toy industry (Circana). The firm has three operating segments: toys (84% of sales in 2025), entertainment (7%), and digital games (9%). The company creates, designs, and markets a portfolio of products, brands, and entertainment properties across four key categories (outdoor; wheels and action; infant, toddler, preschool, and plush; and activities, games and puzzles, dolls, and interactive). Spin Master has increased brand awareness via homegrown brands including PAW Patrol and Bakugan, licensing relationships, and a robust acquisition strategy to reach adjacent markets through tie-ups like Rubik's, Gund, and Melissa & Doug.
Canada · 3,158 employees on LinkedIn
- Both in Toys
- Both hiring a design leader
- Both use Netlify
Siku Toys
siku.deEntdecke robuste siku-Spielzeuge: Traktor, Bagger, LKW & RC-Fahrzeuge aus Metall-und Kunststoffteilen. Versandkostenfrei ab 49€
Germany · 41 employees on LinkedIn
- Both in Toys
Technologies Mattel uses
- Optimizely
- Google Font API
- dc.js
- Moment.js
- Contentstack
- React Flow
- Printful
- reCAPTCHA
- SiteLock
- Cart Functionality
- Klaviyo
- Ember.js
- Klaviyo Forms
- Flickity
- Swaven
- Shopify
- WeltPixel Pearl Theme
- Google Tag Manager
- UsableNet
- Adobe Fonts
- Mollie
- Klaviyo Reviews
- Shop Pay
- Apple Pay
- Astro
- Gerrit
- Ziggy
- PayPal
- HSTS
- Prototype
- Bazaarvoice Reviews
- RSS
- Emotion
- HTTP/3
- PHP
- YouTube
- Laravel
- Java
- Drift
- git
- 10 more
Questions about Mattel
- How many employees does Mattel have?
- Mattel has 12,758 employees on LinkedIn, up 1% over the last 12 months.
- Where is Mattel headquartered?
- Mattel is headquartered in El Segundo, United States.
- Who are Mattel's competitors?
- Companies similar to Mattel include Haba, Plan Toys, Melissa & Doug, Maison Battat Inc. and Step2.
- What technologies does Mattel use?
- Mattel's website uses Optimizely, Google Font API, dc.js, Moment.js and Contentstack and 45 more.
- When was Mattel founded?
- Mattel was founded in 1945.
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