AI Marketing Tools
AI Marketing Tools
In today's data-centric business environment, marketers face both a challenge and an opportunity: the challenge of navigating through a lot of data and the opportunity to use its potential for precise targeting, personalization, and strategic decision-making.
AI marketing tools leverage the computational capabilities of AI to analyze data, automate tasks, and provide critical insights that enable businesses to optimize their marketing efforts. Each tool on this list provides a unique set of features and functionalities but with a common goal–to empower businesses to connect with their target audience more effectively, drive conversions, and ultimately achieve a higher return on investment.
How Are AI Tools Used in Digital Marketing?
How Are AI Tools Used in Digital Marketing?
Artificial intelligence tools have revolutionized how businesses connect with their audience and optimize their online presence. Here are some key ways in which businesses effectively use AI tools:
Personalized customer experiences
Personalized customer experiences
AI algorithms analyze extensive customer data to create highly personalized experiences. McKinsey and Company found 76% of consumer's purchasing decisions to be influenced by personalized ads.
Content creation and optimization
Content creation and optimization
AI-powered tools can generate content, such as blog posts and social media updates, and optimize it for SEO and audience engagement.
Chatbots and customer support
Chatbots and customer support
AI-driven chatbots can resolve common issues, collect customer information, and escalate complex inquiries to human agents.
Predictive analytics
Predictive analytics
AI assesses historical data to predict future trends. It includes forecasting sales, identifying potential leads, and improving ad spending for better ROI.
A/B testing and optimization
A/B testing and optimization
AI tools run continuous A/B tests on various marketing elements like headlines and images to determine which variations perform best, leading to data-driven decision-making.
Lead scoring and qualification
Lead scoring and qualification
AI helps identify and prioritize high-potential leads based on their behavior, helping sales teams focus their efforts more effectively.
Market research and competitive analysis
Market research and competitive analysis
AI can search the web for market insights and competitor data, providing a competitive advantage through data-driven strategies.
Including artificial intelligence in digital marketing strategies allows businesses to stay competitive, improve efficiency, and deliver personalized experiences to their target audience, providing better results and ROI.
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1. Ocean.io
1. Ocean.io
Ocean.io leverages artificial intelligence to transform B2B lead generation. This platform employs AI in several key ways:
Ocean.io leverages artificial intelligence to transform B2B lead generation. This platform employs AI in several key ways:
Data enrichment
Data enrichment
Ocean.io's AI algorithms search expansive datasets to enrich user-provided lead information.
Lookalike lead generation
Lookalike lead generation
By analyzing the traits and characteristics of existing high-converting leads, Ocean.io's AI identifies new prospects who closely resemble them, improving targeting precision.
Lead scoring
Lead scoring
AI assigns scores to leads based on their likelihood to convert, helping sales teams prioritize their efforts.
The platform seamlessly integrates with existing CRM systems, provides updated data information, and allows users to customize their criteria lookalike leads,' for precise control over lead generation.
By using Ocean.io, businesses can expect increased efficiency, improved conversion rates, and data accuracy. However, users may need time to become proficient in leveraging the platform's full potential. The pricing starts from $7,200, or you can request a custom quote or get a demo.
2. HubSpot Marketing Hub
2. HubSpot Marketing Hub
HubSpot Marketing Hub uses AI to enhance the following aspects of marketing:
HubSpot Marketing Hub uses AI to enhance the following aspects of marketing:
Automation
Automation
HubSpot employs AI-driven workflows that automate repetitive tasks like email nurturing, lead scoring, and follow-ups.
Audience targeting
Audience targeting
The platform analyzes user behavior and engagement to tailor content and offers to specific segments, increasing engagement rates.
Content optimization
Content optimization
HubSpot offers content recommendations based on AI analysis, helping users create more engaging and relevant content.
Hubspot Marketing streamlines marketing processes, enhances personalization, and improves decision-making.
While HubSpot has free and lower-tier plans, more advanced features and scalability come at a higher cost. For businesses, pricing ranges between $800 and $3,600 monthly. For an individual, there's a free trial and a starter package at $18 monthly.
3. Drift
3. Drift
Drift uses the power of artificial intelligence for conversational marketing, offering a range of unique features:
Drift uses the power of artificial intelligence for conversational marketing, offering a range of unique features:
Chatbots and virtual assistants
Chatbots and virtual assistants
Drift's AI-driven chatbots engage with website visitors 24/7, responding immediately to inquiries, scheduling meetings, and collecting lead information.
Customization
Customization
Drift's AI studies user behavior and can recommend products, content, and solutions tailored to individual visitor needs.
Seamless user experience
Seamless user experience
Drift's AI ensures a smooth transition from automated chatbot interactions to human agents when necessary.
With Drift, users can experience improved customer engagement, lead nurturing, and sales efficiency. However, implementing the AI chatbots and virtual assistants may require
technical expertise and integration with existing systems.
The platform's pricing plans are tailored to different business needs. The premium plan for small businesses starts at $2,500, while advanced and enterprise require you to request a custom quote.
4. Marketo Engage
4. Marketo Engage
Adobe Marketo Engage leverages AI to provide marketers with an array of unique capabilities, including:
Adobe Marketo Engage leverages AI to provide marketers with an array of unique capabilities, including:
Predictive analytics
Predictive analytics
Marketo Engage's AI searches historical data, helping marketers make data-driven decisions for campaign optimization and resource allocation.
Lead scoring
Lead scoring
AI-driven lead scoring prioritizes leads based on their behavior, ensuring sales teams focus on the most promising prospects.
Marketing automation
Marketing automation
The platform automates repetitive marketing tasks, streamlining workflows and ensuring consistent engagement with leads and customers.
AI-powered marketing automation reduces manual work, enables more relevant and timely interactions, and ensures that resources are allocated to leads with the greatest potential for conversion.
The platform's pricing plans can be relatively high, which may not be suitable for smaller businesses with limited budgets. For pricing and package selection, request a custom quote.
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5. ZoomInfo
5. ZoomInfo
ZoomInfo blends AI into its tools to offer marketers a range of distinctive features:
ZoomInfo blends AI into its tools to offer marketers a range of distinctive features:
Contact enrichment
Contact enrichment
ZoomInfo's AI algorithms enrich contact data by including missing information, such as job titles, email addresses, and phone numbers.
Intent data
Intent data
ZoomInfo provides intent data that reveals which companies are actively researching specific topics, enabling marketers to identify prospects with immediate needs.
Predictive analytics
Predictive analytics
AI-driven predictive analytics help users prioritize leads by assessing their potential for conversion and optimizing resource allocation.
ZoomInfo's integration of AI into its tools leads to time-saving and improved targeting. However, while powerful, the platform's AI-driven features may require a learning curve for new users.
The pricing and plans are customized to different business needs, with costs varying based on factors like the number of users, the level of access to features, and the volume of data required. You can start your free trial and later access your plan.
6. Optimizely
6. Optimizely
Optimizely leverages AI to provide marketers with cutting-edge experimentation and optimization capabilities:
Optimizely leverages AI to provide marketers with cutting-edge experimentation and optimization capabilities:
AI-powered experimentation
AI-powered experimentation
Optimizely's AI algorithms enable A/B testing and multivariate testing at scale, allowing marketers to experiment with various elements of their websites and digital experiences.
Custom-made
Custom-made
AI-driven personalization features enable marketers to deliver molded content and experiences to individual users based on their behavior, preferences, and historical data.
Experiment insights
Experiment insights
The platform offers comprehensive insights into experiment results, helping marketers understand user behavior and preferences to refine their strategies.
Optimizely enables marketers to optimize their websites and campaigns for better conversion rates, enhance customer satisfaction, and save time and resources while delivering better results.
Smaller businesses may feel disadvantaged by the pricing plans, and new users may feel overwhelmed with the platform's use complexity. Request a quote according to your plan.
7. Cognism
7. Cognism
Cognism harnesses AI to offer unique features for B2B lead generation and prospecting:
Cognism harnesses AI to offer unique features for B2B lead generation and prospecting:
Data accuracy
Data accuracy
Cognism's AI algorithms verify and enrich B2B contact data, ensuring its accuracy and completeness. It eliminates the inefficiencies of outdated or incorrect data.
Sales intelligence
Sales intelligence
The platform provides valuable sales intelligence, including organization charts, technographic data, and trigger events, helping users understand their target accounts and craft more relevant messaging.
Sales engagement
Sales engagement
AI-driven sales engagement tools enable personalized outreach at scale, increasing the chances of successful conversions.
Cognism's data accuracy ensures sales and marketing teams work with reliable information, prioritize leads, and automate outreach. Consider the learning curve and pricing structure before including Cognism in your sales and marketing strategies. Prices are made to match individual needs, so fill in the online form for a quote.
8. Conversica
8. Conversica
Conversica integrated AI tools, revolutionalizing sales and marketing processes by offering the following distinct features;
Conversica integrated AI tools, revolutionalizing sales and marketing processes by offering the following distinct features;
Multi-channel engagement
Multi-channel engagement
Conversica's AI assistants can engage with leads and customers across various communication channels, including email, SMS, and social media.
Automated follow-up
Automated follow-up
They can automate lead follow-up by sending personalized messages, nurturing leads over time, and scheduling follow-up appointments.
Integration
Integration
Conversica's AI integrates with popular CRM systems like Salesforce, making it easier for sales teams to manage and track leads.
Conversica allows businesses to increase efficiency, improve lead conversion, boost customer satisfaction and loyalty, and refine sales and marketing strategies. While AI can personalize messages to some extent, it may lack the nuance and personal touch of human interaction.
The platform's pricing can vary based on a business's specific needs and scale. They offer tiered pricing plans with varying features and usage limits. Request a demo for a custom pricing plan according to your preferred package.
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9. Seamless AI
9. Seamless AI
Seamless AI offers innovative contact, enrichment tools, and lead generation tools. The platform has key unique features, including;
Seamless AI offers innovative contact, enrichment tools, and lead generation tools. The platform has key unique features, including;
Data enrichment
Data enrichment
Seamless AI enhances prospect data quality by providing in-depth information on leads, including job titles, contact information, company details, and more
Lead Scoring
Lead Scoring
Seamless AI offers lead scoring capabilities, allowing you to prioritize leads based on their conversion likelihood.
Data integration
Data integration
The platform seamlessly integrates with popular CRM systems, marketing automation tools, and other software, making adding enriched data to your existing workflows easy.
With AI-generated insights, businesses can experience improved data accuracy, targeted outreach, boosted sales productivity, and time and cost savings.
However, the effectiveness of Seamless AI's tools relies on the quality of the initial data. The enrichment process may be limited if your data is inaccurate or incomplete. The pricing plans depend on different business needs. Enterprises and Pro packages require you to contact the sales team for a quote. The basic package has a try for a free plan, while the Free plan is free to use.
10. Jasper
10. Jasper
Jasper AI presents an innovative solution for businesses seeking efficient, high-quality content generation. Here are some of the platform's unique features;
Jasper AI presents an innovative solution for businesses seeking efficient, high-quality content generation. Here are some of the platform's unique features;
Natural language generation (NLG)
Natural language generation (NLG)
Jasper AI employs advanced NLG technology to generate high-quality content.
Content customization
Content customization
Jasper allows users to specify their content's tone, style, and length, making it adaptable for various purposes, including blog posts, marketing copy, and product descriptions.
Multilingual capabilities
Multilingual capabilities
Jasper AI can generate content in multiple languages, making it a valuable tool for businesses with a global reach.
Jasper makes it easy to scale up your content production, improve SEO, and ensure consistency. However, Jasper AI may lack creativity, especially for content requiring a unique voice or storytelling.
The pricing plan depends on usage. For a creator, the pricing starts at $39 monthly, and teams will pay $99 monthly. Businesses and enterprises can contact the sales team for a custom quote.
11. Surfer SEO
11. Surfer SEO
Surfer SEO is valuable for businesses aiming to enhance their on-page optimization efforts. Its unique features include;
Surfer SEO is valuable for businesses aiming to enhance their on-page optimization efforts. Its unique features include;
SERP analysis
SERP analysis
Surfer SEO enables you to examine the top-ranking pages in search engine results pages (SERPs) for your target keywords, providing insights into what factors contribute to their success.
Content optimization
Content optimization
The tool analyzes various factors, including keyword usage, content length, headings, and more, to help you create content that aligns with top-ranking pages.
Competitor comparison
Competitor comparison
Surfer SEO allows you to compare your content against your competitors, highlighting areas where you can improve to gain a competitive edge.
Using Surfer SEO improves your SEO performance, provides time efficiency, offers competitive insights, and keyword expansion. Although Surfer SEO excels in on-page optimization, it may not cover all aspects of SEO, so users may need to complement it with other SEO tools for a comprehensive strategy.
Surfer SEO offers subscription-based pricing plans based on the number of projects, keywords, and access to advanced features. Essential packaging costs $69 monthly, the advanced plan is $149 monthly, the max plan is $249, and the enterprise package requires custom pricing plans.
12. Dreamdata
12. Dreamdata
Dreamdata helps businesses gain clarity and insights into revenue drivers. The platform has unique features, and they include;
Dreamdata helps businesses gain clarity and insights into revenue drivers. The platform has unique features, and they include;
Data integration
Data integration
Dreamdata excels in gathering and integrating revenue-related data from various sources, including CRM systems, marketing platforms, and financial tools.
Data cleansing
Data cleansing
It offers data cleansing capabilities, helping users eliminate inaccuracies and duplicates in their revenue data, which is vital for generating reliable insights.
Multi-touch attribution
Multi-touch attribution
Dreamdata supports multi-touch attribution models, allowing users to understand the contribution of different marketing channels and touchpoints to the B2B revenue funnel.
Dreamdata facilitates better alignment between sales and marketing teams by offering a shared understanding of revenue drivers and customer journeys. However, the platform may experience data integration challenges. The pricing plans range between $599 to $1499 per month, and you may also request a custom quote.
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GDPR compliant
13. Insightly
13. Insightly
Insightly empowers teams to work together effectively from anywhere. This cloud-based CRM and pipeline management tool features include;
Insightly empowers teams to work together effectively from anywhere. This cloud-based CRM and pipeline management tool features include;
Customizable pipelines
Customizable pipelines
Users can create and personalize multiple pipelines to fit various business processes, from sales and marketing to customer support and project management.
Email tracking
Email tracking
Insightly provides email tracking features that enable users to monitor email opens, clicks, and responses, helping to gauge the effectiveness of email outreach.
Integration hub
Integration hub
It offers different integrations with popular tools like Google Workspace, Microsoft 365, and third-party apps, allowing seamless data synchronization.
Users gain a comprehensive view of customer interactions, helping teams provide personalized customer experiences and improve sales and support efforts. On the other hand, some users may find the reporting and analytics features not as advanced as those in specialized CRM or project management tools.
The pricing plan falls between $29 and $99 monthly, or you can request a custom quote through the sales team.
14. ActiveCampaign
14. ActiveCampaign
ActiveCampaign boasts many integrations with popular CRM systems, e-commerce platforms, and analytics tools. The following are the platform's features;
ActiveCampaign boasts many integrations with popular CRM systems, e-commerce platforms, and analytics tools. The following are the platform's features;
Lead scoring
Lead scoring
The platform includes lead scoring to help businesses identify and prioritize high-potential leads based on their behavior and interactions with emails and the website.
Automation workflows
Automation workflows
ActiveCampaign offers robust automation capabilities, allowing users to create complex email marketing and sales automation workflows easily.
Dynamic content
Dynamic content
Users can personalize email content based on contact data, behavior, and preferences, enhancing engagement and conversion rates.
ActiveCampaign integrates with numerous third-party tools and platforms, enhancing flexibility and adaptability to various business needs. However, new users may find the platform's extensive features challenging to grasp, requiring time and training to become proficient.
The pricing falls between $49 and $149 monthly, while enterprises should request a custom quote to fit business needs.
15. Segment
15. Segment
Twilio Segment simplifies data collection and usage. Its unique features include;
Twilio Segment simplifies data collection and usage. Its unique features include;
Data routing and destination management
Data routing and destination management
Users can route data to various destinations, such as marketing automation tools, data warehouses, and customer data platforms.
Data collection and integration
Data collection and integration
Segment allows businesses to gather data from multiple sources, including analytics tools and customer support platforms.
Unified customer profile
Unified customer profile
The platform creates unified customer profiles by consolidating data from different touchpoints, enabling businesses to gain a holistic view of their customers' interactions and behaviors.
Businesses can make informed decisions and tailor their marketing and user experiences more effectively with a unified view of customer data. However, the pricing plan can disadvantage businesses with a limited budget. The package has a free plan with limited features—the price starts at $120 or custom pricing.
16. BuzzSumo
16. BuzzSumo
BuzzSumo is a valuable tool for discovering engagement opportunities and optimizing content strategies. Some of the unique features on the platform include the following;
BuzzSumo is a valuable tool for discovering engagement opportunities and optimizing content strategies. Some of the unique features on the platform include the following;
Content discovery
Content discovery
BuzzSumo excels in content discovery by allowing users to find the most engaging and popular content across social media platforms and the web, based on specific keywords or topics.
Content alerts
Content alerts
Users can set up content alerts to stay updated on trending topics, mentions of specific keywords, or when their competitors publish new content.
Competitive analysis
Competitive analysis
BuzzSumo enables users to analyze the content performance of competitors, uncovering insights about what works well in their industry.
Businesses can identify gaps and opportunities to gain a competitive edge by analyzing competitor content and engagement. However, while it covers major social platforms, BuzzSumo's social listening capabilities are not as comprehensive as some specialized social media monitoring tools.
The pricing plan is fairly competitive, ranging from $199 to $999. All the packages offer a free trial, allowing you to experience using the tools.
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17. Canva
17. Canva
Canva is a user-friendly tool that empowers users to create professional marketing content, presentations, and social media graphics. Some of the key features of the platform include;
Canva is a user-friendly tool that empowers users to create professional marketing content, presentations, and social media graphics. Some of the key features of the platform include;
User-friendly interface
User-friendly interface
Canva has an intuitive and user-friendly design interface, making it accessible to users with varying levels of design experience.
Template library
Template library
The platform offers extensive templates for various design purposes, including social media posts, marketing materials, presentations, and videos.
Customization
Customization
Canva allows users to easily personalize templates, like adding text, images, graphics, and branding elements to create unique designs.
Canva streamlines the design process, saving users time creating marketing content, presentations, and social media graphics. However, the platform may lack some advanced features in professional design software.
The pricing plan depends on the package chosen, with costs varying from $54.99 to $130. It's 100% free for teachers and schools; all you need is to get verified by contacting the team.
18. MarketMuse
18. MarketMuse
MarketMuse empowers businesses to create content that ranks well in search engines and resonates with their target audience. The unique features that make this platform to stand out include the following;
MarketMuse empowers businesses to create content that ranks well in search engines and resonates with their target audience. The unique features that make this platform to stand out include the following;
Brief development
Brief development
It generates content briefs that include recommended subtopics, headings, and structure, making it easier for content creators to write informative and engaging articles
Content optimization
Content optimization
MarketMuse utilizes AI to understand and optimize existing content. It provides insights on how to improve content quality, relevance, and SEO performance.
Content strategy
Content strategy
The platform offers content strategy recommendations by identifying content gaps, suggesting relevant topics, and providing guidance on creating comprehensive content.
The platform helps users create high-quality content optimized for search engines and resonates with their target audience. On the downside, the platform's advanced features may require some time for users to fully understand and leverage effectively.
MarketMuse offers subscription-based pricing plans tailored to the needs of businesses and agencies, with prices ranging from $149 to $399 per month. Enterprises can request a quote.
19. Funnel.io
19. Funnel.io
Funnel.io has unique capabilities in the marketing data integration landscape, which include:
Funnel.io has unique capabilities in the marketing data integration landscape, which include:
Multi-platform data collection
Multi-platform data collection
Funnel.io allows users to collect data from various marketing platforms, including advertising, social media, e-commerce, and analytics tools.
Data transformation
Data transformation
The platform offers features enabling users to normalize, cleanse, and structure the collected data for meaningful analysis.
Unified dashboard
Unified dashboard
Funnel.io combines disparate data sources into one dashboard, simplifying reporting and analysis.
The unified dashboard and customizable reports provide insights that help marketers make data-driven decisions to optimize their campaigns and strategies. However, the comprehensive features of the platform may require new users to take time and grasp the concepts.
The pricing plan for using the platform ranges between $400 to $1100 monthly. Enterprises are requested to talk to sales for a custom plan
20. Kompyte
20. Kompyte
Kompyte has distinctive features in the competitive intelligence space, and they include:
Kompyte has distinctive features in the competitive intelligence space, and they include:
Competitor tracking
Competitor tracking
The platform monitors competitors' online activities, including website changes, content updates, and advertising campaigns.
Actionable insights
Actionable insights
Kompyte transforms data into actionable insights, helping go-to-market teams identify trends, opportunities, and threats in real time.
Reporting and alerts
Reporting and alerts
Users can set up custom alerts and reports to stay informed about competitor actions and market changes.
The platform facilitates collaboration among team members by centralizing competitive intelligence and insights. The downside is that the platform's pricing varies based on factors like the number of competitors tracked, and the features required may not be suitable for all budgets. Businesses or individuals should request pricing for all packaging plans.
Transforming Marketing Through Data Intelligence
Transforming Marketing Through Data Intelligence
Ocean.io is a strategic ally for businesses looking to excel in Account-Based Marketing. ABM is a highly targeted approach, focusing on engaging specific high-value accounts rather than casting a wide net. Contact us today to discover the multiple ways data intelligence can unlock for your marketing efforts.
Start now Ocean.io is a strategic ally for businesses looking to excel in Account-Based Marketing. ABM is a highly targeted approach, focusing on engaging specific high-value accounts rather than casting a wide net. Contact us today to discover the multiple ways data intelligence can unlock for your marketing efforts.