Seltz
Web search infrastructure for AI agents.
Seltz is a fast web search API for AI agents. Its Search, Answer, Agent, Monitor and Fetch endpoints return up-to-date web data, in its cloud or yours.
Ocean vs Seltz: pricing and how they compare
Seltz is a web search API for AI agents. Ocean is the maintained model of your ICP that tells those agents which companies matter, ranked from your own won and lost deals.
Ocean.io logo
Used by teams at
How do Ocean and Seltz differ?
Ocean.io logo Ocean
A maintained model of your ICP, so agents know which companies to work.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
Seltz and Ocean features, side by side
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Seltz |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | A search API. You write what to look for. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Returns documents and answers from the web. |
| Contacts and data | ||
| Company data | 85M+ companies, built from the open web. | The web, through its Search, Answer, Agent, Monitor and Fetch endpoints. |
| Workflow and pricing | ||
| Who runs it | Ocean is stronger here. Revenue teams, with no engineering. | Developers who build agents. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Search at $5 per 1,000 requests, and Fetch at $10. |
How much is Seltz?
Seltz publishes its prices, and they’re per 1,000 requests.
- Search, with latency of 200 to 500 milliseconds.
- $5 per 1,000 requests
- Fetch, for JavaScript-heavy sites.
- $10 per 1,000 requests
- Search, Answer, Agent, Monitor and Fetch.
- Five endpoints
What’s changing
Seltz sells search infrastructure, not account ranking. Teams that build on it still have to write and maintain the criteria that define a good account.
Ocean.io logo How Ocean charges
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingShould you choose Ocean or Seltz?
Seltz gives an agent the web. Ocean tells it which companies to use it on.
Choose Seltz if
- You build agents that need fresh web data
- You want to run search in your own cloud
- You have developers to own the workflow
Ocean.io logo Use both if
- Your agents search the web with Seltz
- You want Ocean to tell them which companies fit your ICP
Ocean.io logo Choose Ocean if
- Your main job is knowing which accounts to work, with no engineer to maintain it
- You want the ICP learned from your won and lost deals
- You want the reason on every account
- You want scores written back to your CRM
How to switch from Seltz to Ocean
Five steps, working back from your renewal date.
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Check your plan and renewal
Find your plan, your billing date and any unused credits with Seltz.
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Export what you can keep
Export your lists and saved searches, and note which workflows depend on them.
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Connect your CRM
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
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Review the segments and scores
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
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Send scored accounts
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Questions to ask Seltz before you renew
- Who writes and maintains the criteria that define a good account?
- How do results get ranked and into our CRM?
- What does a full run across our market cost in requests?
- Who owns the workflow when its builder leaves?
How do other Seltz alternatives compare to Ocean?
The right alternative depends on what you use Seltz for. Here’s what each is built for and where Ocean starts.
ExaBuilt for Developers and GTM engineers who build their own list-building agents on a search API.
Where Ocean starts Ocean gives revenue teams a maintained ICP model and a ranked market, with no engineer.
tregBuilt for Technical founders who give a coding agent thousands of data APIs at provider cost.
Where Ocean starts Ocean tells the agent which companies to spend those calls on.
ExploriumBuilt for Teams and AI agents that need a B2B data foundation for go-to-market.
Where Ocean starts Ocean ships the ranking itself, learned from your deals, instead of a data layer you build on.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
Seltz pricing and alternatives: common questions
Short answers on Seltz’s cost, how Ocean compares and what switching takes.
How much does Seltz cost?
Search is $5 per 1,000 requests and Fetch is $10 per 1,000. Check its pricing page for the other endpoints.
What is Seltz?
A web search API for AI agents, with Search, Answer, Agent, Monitor and Fetch endpoints.
Can I build account discovery on Seltz?
You can search the web with it. Ocean gives you a maintained ICP model, a ranked market and projected pipeline without an engineer owning it.
Can I use Ocean and Seltz together?
Yes. Use Seltz for what it does best, and Ocean to decide which accounts fit your best customers.
How does Ocean find lookalike companies?
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
How do I switch from Seltz to Ocean?
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
Sources (7)
checked October 30, 2026
What teams say about Ocean
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Move with your market
- Context learned from your closed-won deals
- Accounts ranked on fit, with the reason shown
- Direct push to Salesforce, HubSpot, Pipedrive and Attio