Tele2 IoT is a globally managed connectivity provider that allows you to scale across borders in more than 190 countries. With a global network of 600+ networks, Tele2 can ensure your devices and systems are always online.

Tele2 IoT’s network supports a wide range of industries; from fleet management to healthcare or home security. Celebrating 10 years in 2023, Tele2 IoT is not only on a mission to connect the world through IoT but to support their customers on their journey to success.

Tele2 IoT has achieved great success over the last 10 years and was looking for a more efficient and effective way to introduce communication earlier to their ICP’s, before they had fully enacted their business development plan.

Laura Salmina, Tele2’s Sales Developer, wanted to support her team and ensure that they were in conversations with the right people at the correct time, with accounts that were not publicly speaking about their interest in IoT because of intense competition.

There is no one specific industry for our product so we focus primarily on the company profile, are they looking to be one step ahead? Digitized in a smart way? Is data management something that they prioritize? Are they ready to talk about the world of IoT?

Laura Salmina

Sales Developer, Tele2

With a pre-developed persona to target, Tele 2 IoT were ready to start hunting. The Challenge? Nailing the time to guide business development plans.

At this point, Tele2 IoT decided to bring in Ocean.io Intent Data.

Having been advocates for Ocean.io for the last 2 years, the team at Tele 2 IoT knew exactly how to use the platform to get the accounts that they wanted, but were looking for a way to enter into conversations earlier.

Tele 2 IoT used Ocean’s Intent Data to find research behaviors on intent topics that matched those of accounts interested in the IoT market which hadn’t made a public announcement. “It felt like we had inside information,” said Salmina. Instantly, the team was able to find a list of ICP matches that had been researching IoT topics more than normal over the past 2 weeks.

On top of creating a strong pipeline, the introduction of Ocean Intent Data has improved the performance of more junior members of their team. Salmina is able to provide ICP fit accounts that are actively looking for IoTs solutions, making the selling process smoother and quicker for junior account managers.

Ocean is a great way to ‘level’ the playing field for our junior account managers who haven’t had 30 years to develop their network yet. We can provide them with accurate and reliable accounts to go after while our more senior account managers work their network.

Laura Salmina

Sales Developer, Tele2

By being able to build target account lists in Ocean with Intent Data, Tele 2 IoT's ambition to enter conversations earlier fell into place. “Now we are in touch with prospects we would never have been able to find without Ocean’s intent topics” said Salmina.

“We have been with Ocean for 2 years, we love it, but adding Intent for our package has made getting to those right accounts at the right time so much easier. Now we are in touch with prospects we would never have been able to find without the intent topics; our “hunters” are in conversations with prospects that showed no interest in IoT on the website but had Iot in their business development plans.”

Tele 2 IoT has been able to successfully engage with prospects that are receptive and truly interested in beginning their IoT journey. By strategically prioritizing accounts that are showing interest in their product; Tele 2 IoT have created a consistently strong pipeline, that has also reinforced them as an industry leader.

Why Tele2 IoT recommends Ocean

We looked at other data providers in the market, but found we were often removing the ‘weeds’ from the data. With Ocean, we didn’t need to do that.

Laura Salmina

Sales Developer, Tele2