Customer story – Leadinfo
How Leadinfo doubled their demo rate entering new markets
Already the leader in the Netherlands and Belgium, Leadinfo used Ocean to scale into the UK, DACH, and Scandinavia — without sacrificing speed or lead quality.
The customer
Leadinfo 
Leadinfo is top-quality lead generation software that enables companies to recognise their B2B website visitors. Visitors are displayed on a clearly designed dashboard so sales teams can contact their most valuable prospects immediately.
Founded in 2017 in Rotterdam, Leadinfo is on a mission to bring the highest quality lead identification data to Europe — starting as the clear leader in the Netherlands and Belgium before setting their sights further afield.
The challenge
How to scale efficiently into new markets
Having established dominance in their home markets, Leadinfo set their sights on the UK, DACH region, and Scandinavia. Quirijn Kleppe, leading the commercial expansion, wanted to avoid the trap many growing companies fall into: accepting low-quality leads simply because a new market feels uncertain.
Leadinfo's pricing model — focused on maximum value at the lowest possible cost — left very little room for error in lead generation. They needed to find the right accounts, fast, without sacrificing the precision that had made them successful at home.
"We offer a hyper localised tool, and wanted our sales process to match. We needed to target extremely specific market segments and get our team up and running quickly."
The solution
Targeting specific market segments with lookalike search
Quirijn chose Ocean because it complemented Leadinfo's existing data tools and added precise targeting on top. The team was up and running within five minutes — importing their own data to find lookalikes, then pushing account lists directly into HubSpot to start their outbound playbook.
"We doubled our demo rate in the first week."
Quirijn Kleppe — Co-CEO, Leadinfo
The result
More leads, better quality, faster ramp
Leadinfo doubled their demo booking rate within the first week. Thousands of high-quality leads filled their pipeline, generating dozens of opportunities across three new markets within a fortnight. And quality improvements showed further down the funnel too.
"Ocean has given us thousands of high quality leads, which filled out our pipeline with dozens of opportunities in the first two weeks. The leads we're getting from Ocean are just a better fit than we had before, and the difference is pretty noticeable."
Scale into new markets without sacrificing quality
- Find lookalike accounts in any market within minutes
- Push targeted lists directly to your CRM
- Get pipeline moving from day one