Ocean vs TheirStack: pricing and how they compare

TheirStack finds companies by the technologies they use and the jobs they post, read from job postings. Ocean uses contextual intelligence to find your next deal, with the reason on every account.

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Updated November 13, 2026. See sources

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How do Ocean and TheirStack differ?

TheirStack logo: TheirStack alternatives, pricing and comparison with Ocean TheirStack

Finding companies by the technologies they use and the roles they hire. A fit for technical sellers and data teams.

TheirStack turns job postings into signals. It says it processes about 347,000 jobs a day from 370,000 sources, tracks 33,000 technologies across 13M companies, and infers technology use, hiring and buying intent from the postings.

Ocean

Ranking companies by how closely they match your own customers, learned from your won and lost deals, with the reason on each account.

Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.

TheirStack and Ocean features, side by side

What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.

Ocean vs TheirStack comparison
Topic Ocean TheirStack
Finding the right accounts
LookalikesOcean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. Finds companies by technology and hiring. Its Claude plugin has a skill for finding companies that look like your customers, built on those signals rather than a trained lookalike model.
Learns your ICP from won and lost dealsOcean is stronger here. Learned automatically from your won and lost deals. You define filters and buying-intent keywords. It doesn’t describe learning fit from your CRM’s won and lost deals.
The reason behind each accountOcean is stronger here. Segment, score, tier and matched signals on every account and every export. Shows the postings and technologies behind a match, so you can see why a company met your filter. That’s evidence of a technology or need, not of fit with your customers.
CoverageOcean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. About 13M companies, with technology inferred from job postings, so coverage follows who is hiring.
Contacts and data
Contacts Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. Company firmographics, job postings and technologies. We found no contact database documented, so teams pair it with an enrichment tool.
Technographics from job postings Answers custom questions about technology from each company’s own website, not from job postings. Core strength: technology use inferred from millions of postings across 33,000 technologies, including backend tools a website crawl misses.
Buying signals Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. Hiring alerts, technology signals and buying-intent keywords across 251M postings, with webhooks for new jobs and companies.
Workflow and pricing
CRM sync Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. Exports to CSV and Excel and pushes into your stack, with webhooks, and Zapier, Make, n8n and Databar integrations.
AI agents and MCP MCP server, public API and a chat agent on the same data and lookalike engine. An MCP server for Claude, Cursor, ChatGPT and other clients over OAuth or an API key, included in every API plan, plus a Claude plugin.
Security and privacy SOC 2 Type II and GDPR, per Ocean’s own site. We couldn’t open a security page. Ask for its reports and data terms.
Pricing Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. Published. Free credits, then one-time company packs from $109 and monthly API credits from $49, with unlimited seats.

How much is TheirStack?

TheirStack publishes its prices and sells two credit types. Unlimited team members share the credits, and unused credits roll over for 12 months.

The free plan gives 50 company credits and 200 API credits a month, for accounts that have never paid. Company credits for the app are one-time packs from $109 for 1,000 to $999 for 200,000, and one reveals a company for 90 days.
Free, then $109
API credits: 1,500 for $49, 10,000 for $169, 50,000 for $400 and up to 5M for $5,500. A job costs 1 credit, and a company, technology or buying-intent lookup costs 3. Webhooks and the MCP server are included.
$49 to $5,500 a month
Full jobs, technographics and buying-intent datasets are sold by quote, with a snapshot or only what comes next.
Datasets

What the price leaves out

Reviewers note that repeat API fetches and webhook events are charged again, and that app exports cap at 200 jobs per company, with fuller history through the API. TheirStack’s FAQ lists a euro starting price that doesn’t match the cards, so use the pricing page. Plan tiers named Starter, Pro and Scale in some write-ups are slider steps, and the $49 step was quoted as $59 in one.

How Ocean charges

A flat-rate plan with credits included, or a custom plan built around your deals.

Contacts are charged only when one is found. Exports are free.

See Ocean pricing

Should you choose Ocean or TheirStack?

TheirStack tells you which companies use or hire for a technology. Ocean tells you which of them look like your best customers.

Choose TheirStack if

  • You sell to teams that use a specific technology and want to find them at scale
  • You want hiring and pain-point signals from job postings, with alerts and webhooks
  • You want transparent, low-cost data in an API or MCP server for your own workflows

Use both if

  • You use TheirStack to find companies with the right technology and Ocean to rank which of them look like your customers
  • You use Ocean to rank the market and TheirStack to add which tools each account hires for
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Choose Ocean if

  • Knowing a company uses a tool doesn’t tell you it looks like your best customers
  • You want fit learned from your won and lost deals, as segments with win rate, cycle and deal size
  • You want the reason on every account and an exact count of the market
  • You also need contacts and a ranked list in one place
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How to switch from TheirStack to Ocean

Five steps. Most technical sellers keep TheirStack for technology and hiring signals and add Ocean to rank the accounts.

  1. Export your technology lists

    Export the companies from your TheirStack searches, then run them through Ocean to see how many look like your closed-won pattern.

  2. Check your credits

    Find your company credit balance and monthly API plan, and how many API credits webhooks and repeat fetches use.

  3. Connect your CRM

    Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.

  4. Review the segments and scores

    Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.

  5. Send scored accounts

    Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.

Questions to ask before you rely on TheirStack for targeting

  • How complete is technology coverage for our target segment, given it’s inferred from postings?

    Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.

  • How many credits do webhooks and repeat fetches use at our volume?

    Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.

  • Does it cover contacts, or do we need another vendor?

    Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.

  • Can we see its security documentation and data terms?

    Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.

Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.

Start using Ocean

How do other TheirStack alternatives compare to Ocean?

The right alternative depends on what you use TheirStack for. Here’s what each is built for and where Ocean starts.

TheirStack pricing and alternatives: common questions

Short answers on what TheirStack does, what it costs, how Ocean compares and what to check before you buy.

What is TheirStack?

A job-posting and technographics database that infers which technologies companies use, and what they’re hiring for, from millions of postings. It sells an app, an API, webhooks, datasets and an MCP server.

How much does TheirStack cost?

It publishes prices. A free plan gives 50 company and 200 API credits a month, company credits start at $109 for 1,000 as a one-time pack, and API credits run from $49 a month for 1,500 to $5,500 for 5M.

How does TheirStack find technologies?

By reading the tools named in job postings, which makes it strong on backend technology such as databases and infrastructure. Coverage follows who is hiring, so ask how complete it is for your segment.

Does TheirStack learn from my won and lost deals?

It doesn’t describe that. You set filters and buying-intent keywords. Ocean reads your CRM deals, learns the ICP and ranks every company against it with the reason on each.

Does TheirStack have an MCP server?

Yes, included in every API plan, with OAuth or API key access and a Claude plugin. Ocean has an MCP server and a public API on the same data and lookalike engine.

Can I use Ocean and TheirStack together?

Yes. Use TheirStack to find companies that use or hire for a technology, and Ocean to rank which of them look like your customers.

Is TheirStack ready for an enterprise security review?

We couldn’t open a security page for it, so ask for its reports and data terms.

How does Ocean find lookalike companies?

Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.

Sources (12)

checked November 13, 2026

What teams say about Ocean

All case studies
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.

Josh Pudnos,

Director of Commercial Operations, Brandwatch

Read Brandwatch's story
With Ocean.io we can focus our ad spend on the right companies.

Martin Nørgaard Klausen,

Co-Founder, Lead Motor, Zen Media

Read Zen Media's story

Laura Salmina, Sales Developer at Tele2 IoT

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Julian Berbec, Growth Marketer at Monta

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Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.

Stefan Kollenberg,

Data Partnerships, Clay

Read Clay's story
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.

Garrett Butler,

Digital Engagement, CBC

Read CBC's story
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.

Ezequiel,

Head of Product Operations, Scalestack

Read Scalestack's story
Ocean.io allows us to identify lookalike companies with incredible accuracy.

Maged,

Head of Product, Surfe

Read Surfe's story

Move with your market

  • Context learned from your closed-won deals
  • Accounts ranked on fit, with the reason shown
  • Direct push to Salesforce, HubSpot, Pipedrive and Attio