Customer story – Electric House

How Electric House finds higher-quality leads with Ocean

Electric House needed prospects with the right web traffic and social media presence in the UK. Ocean was the only tool that could surface them — and the quality difference was immediate.

Electric House team

The customer

Electric House

Electric House is a multi-award-winning social media publishing group that organically brings brands into conversation within the DIY and home interiors community — generating unrivalled reach for their clients.

As content experts on social, Electric House's ideal client has an established social media presence, meaningful web traffic, and is based in the UK. Finding more of them required a tool that could filter on exactly those criteria.

Electric House prospect search in Ocean.io

The challenge

Finding prospects with the right social and web presence

Electric House's ideal customer needs to meet three specific criteria: enough web traffic to justify their service, an established social media presence (especially on Facebook and LinkedIn), and a UK base. Standard lead sources couldn't filter on all three at once.

They knew their work was good — but without a reliable way to find the right targets, inbound leads were inconsistent and outbound efforts were wasted on companies that would never be a fit.

"No other tool gives us the information we need on prospective customers' web traffic and use of social media."

— Electric House team
Ocean.io filtered lookalike search for Electric House

The solution

Lookalike search filtered by traffic and social presence

Electric House integrated Ocean into their sales and marketing process. Starting from an existing customer's domain, they use Ocean's lookalike search to find similar companies — then filter results by web traffic and social media presence to find prospects that match their ICP exactly.

Lookalike search from current customers — Use a known good customer's domain to find similar companies instantly
Web traffic and social presence filters — Filter results to only show companies with the traffic and social activity that matter to Electric House
CRM integration — Prospects exported directly into their CRM to track outreach and segment their full customer base

"Ocean is a useful tool to help us find relevant leads for our business and is used regularly by our sales department."

Electric House team

The result

Better leads, deeper customer understanding

Ocean became a regular part of Electric House's sales process. Leads now come with the contact details and targeting criteria their team needs — and by integrating Ocean with their CRM, they gained a richer understanding of their entire customer base.

Higher quality than any other tool — Leads come pre-filtered to match the exact web traffic and social presence criteria Electric House requires
More targeted inbound enquiries — Better-fit prospects in the pipeline means more relevant conversations and a stronger close rate
Full customer base segmentation — Using Ocean's segmentation across their CRM gives Electric House a clearer picture of who their customers really are

Find prospects that match your ideal customer — not just your industry

  • Filter by web traffic, social presence, and location
  • Start from your best customers and find more like them
  • Export prospects straight into your CRM
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