Agentforce works the accounts in your Salesforce CRM. Ocean is the data layer that finds the ones you’re missing, ranked from your own won and lost deals.
Used by teams at
AgentforceAI agents that work the accounts and leads already in your CRM.
Agentforce is Salesforce’s layer of AI agents on the customer data you already hold. It includes Hunter, an outbound prospecting agent in pilot, and Piper, an inbound SDR agent. Agents reason over your CRM records, plus partner data inside Hunter.
Giving those agents the accounts outside your CRM, ranked from your own wins.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Agentforce |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Hunter ranks accounts and leads by intent and fit each morning, as a pilot. |
| Accounts that aren’t in your CRM yet | Ocean is stronger here. Lookalikes across the whole market, not only the accounts you already have. | No company database of its own. Hunter brings in third-party data from partners such as Apollo. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | Whatever is in the CRM, plus agent web research. |
| Contacts and data | ||
| Contacts | Ocean is stronger here. Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | The contacts already in your CRM, plus partner data inside Hunter. |
| Company data | 85M+ companies, built from the open web. | Your CRM records, plus partner data inside Hunter. |
| Workflow and pricing | ||
| Working your pipeline | Projects the pipeline for new segments. It doesn’t inspect open deals. | Agentforce is stronger here. Agents that work leads, accounts and open opportunities inside Salesforce. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Agentforce agents, including Hunter for outbound and Piper for inbound SDR work. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Agentforce 1 Editions start at $550 a user a month, plus consumption credits. |
Agentforce is priced by consumption and by user, on top of Salesforce. Across all Salesforce products, buyers report a $77,376 median a year, according to Vendr.
Median Salesforce contract
$77,376 a year
Half of buyers pay less than this and half pay more, across 2,573 purchases.
Salesforce announced Hunter, an outbound prospecting agent, on September 11, 2026. It’s in pilot with no published price, and it ships with third-party data partners such as Apollo. Ocean doesn’t replace the agents a company buys. It’s the account data layer they draw on.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingAgentforce works the accounts you have. Ocean finds the ones you’re missing, and many teams run both.
Choose Agentforce if Ocean.io logo Use both ifFive steps, working back from your renewal date.
Find your plan, your billing date and any unused credits with Agentforce.
Export your lists and saved searches, and note which workflows depend on them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Agentforce for. Here’s what each is built for and where Ocean starts.
ClaudeforceBuilt for Reps who do Salesforce work from inside Claude, with prebuilt sales skills.
Where Ocean starts Ocean sits beside it in Claude and tells it which accounts to build pipeline on.
HubSpotBuilt for Teams that run their CRM, marketing and sales in one platform, with AI agents on top.
Where Ocean starts Ocean finds the accounts that aren’t in your CRM yet and pushes them in, ranked.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
Short answers on Agentforce’s cost, how Ocean compares and what switching takes.
Agentforce 1 Editions start at $550 a user a month. Flex Credits are $500 per 100,000 credits, about $0.10 per agent action, and per-user add-ons are $125 for Sales and Service. Across all Salesforce products, buyers report a $77,376 median a year, according to Vendr.
Agentforce can cluster the attributes you give it, such as industry, headcount and tech stack, and it’s useful for testing an ICP definition. It isn’t built around a vector representation of every company in a market, or a similarity search over them, so it can miss companies that behave like your best customers but look different on the surface. Ocean provides that data layer, and an assistant can use it through Ocean’s MCP server.
An outbound prospecting agent Salesforce announced on September 11, 2026. It’s in pilot, has no published price and ships with third-party data from partners such as Apollo.
Not for net-new accounts. Agentforce reasons over the records in your CRM, and Hunter brings in partner data. Ocean covers the market outside your CRM.
Yes. Use Agentforce for what it does best, and Ocean to decide which accounts fit your best customers.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
