HubSpot knows the companies in your CRM. Ocean knows the ones that should be, ranked from your own won and lost deals, and pushes them straight in.
Used by teams at
HubSpotRunning your CRM, marketing and sales with AI agents on the data you have.
HubSpot is the CRM and marketing platform most mid-market teams already run. Its Agent Hub includes a Prospecting Agent that watches 40+ buying signals, a Data Agent that runs prompts across your records, and built-in company enrichment.
Finding and ranking the accounts that aren’t in your CRM yet, from your own wins.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | HubSpot |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | A Prospecting Agent that scores against an ICP you define, and a Claude skill that builds one from your HubSpot customers. |
| Accounts that aren’t in your CRM yet | Ocean is stronger here. Lookalikes across the whole market, not only the accounts you already have. | No company database of its own. The Prospecting Agent pulls contacts from partners such as ZoomInfo and Apollo. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Agent research notes on each account. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | Enrichment fields plus AI research. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Standard enrichment on CRM records, free with core seats since September 2026. |
| Company data | 85M+ companies, built from the open web. | Company data on the records already in your CRM. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | The Prospecting Agent watches 40+ buying signals. |
| Workflow and pricing | ||
| CRM, sequences and marketing | Doesn’t replace your CRM. Pushes ranked accounts and signals into HubSpot. | HubSpot is stronger here. The whole platform: CRM, sequences, marketing and service. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Agents in Agent Hub, and a ChatGPT connector. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. No seats. | Seats plus metered AI credits for agents. |
Reviewers rate Sales Hub highly for ease of use. The complaints are about add-ons and credits raising the bill.
4.4 out of 5
HubSpot’s average on G2
The rating is from G2’s Sales Hub listing, from 14,372 reviews. The themes come from review write-ups.
HubSpot publishes seat prices, and its agents run on credits. Across all HubSpot products, buyers report a $26,250 median, from $2,900 to $75,023, according to Vendr.
HubSpot agreed to acquire Warmly on June 30, 2026, adding website intent and a TAM agent. Its Prospecting Agent and Data Agent now run on Starter, using HubSpot credits.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingHubSpot knows the companies in your CRM. Ocean knows the ones that should be.
Choose HubSpot if Ocean.io logo Use both ifFive steps. HubSpot stays your system of record, and Ocean adds the accounts it doesn’t have.
List your Sales Hub seats, your AI credit use and the renewal date.
Note which agents and workflows run on your account lists, so you know what to feed them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use HubSpot for. Here’s what each is built for and where Ocean starts.
AgentforceBuilt for Teams that run AI agents on the customer data already in their Salesforce CRM.
Where Ocean starts Ocean gives those agents the accounts outside your CRM, ranked from your wins.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
6senseBuilt for Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them.
Where Ocean starts Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract.
Short answers on what HubSpot’s agents cost, what they do, how Ocean fits and what adding it takes.
It runs on HubSpot credits, on top of your Sales Hub seats. Across all HubSpot products, buyers report a median of $26,250 a year, according to Vendr.
It watches 40+ buying signals, scores accounts against an ICP you define and assembles buying groups from partner data, then drafts outreach.
Not for net-new accounts. HubSpot enriches the records in your CRM, and its Prospecting Agent pulls contacts from partners such as ZoomInfo and Apollo. Ocean covers the market outside your CRM.
Yes. Ocean syncs with HubSpot, reads your won and lost deals to learn, and writes scores, segments and signals back to your records.
A Claude skill can build an ICP once from your HubSpot customers and find similar companies. Ocean keeps a maintained model of your whole market, with the reason on each account.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Connect HubSpot so Ocean reads your won and lost deals, review the segments and scores it proposes, then send the ranked accounts to HubSpot for your agents and reps to work.
