Dun & Bradstreet sells verified business data and identity. Ocean decides which accounts to go after, ranked from your own won and lost deals.
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Dun & BradstreetVerified business data and persistent identity for risk, decisions and growth.
Dun & Bradstreet provides verified business data and persistent identity to help organizations reduce risk, improve decisions and drive growth.
Deciding which accounts to go after, ranked from your own deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Dun & Bradstreet |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Business data and identity to support decisions across the organization. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Verified data about each business, for you to apply. |
| Contacts and data | ||
| Verified business data and identity | 85M+ companies, built from the open web. | Dun & Bradstreet is stronger here. Verified business data with a persistent identity for each business. |
| Workflow and pricing | ||
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Data delivered across its platform and integrations. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | No price is listed on its site. |
Dun & Bradstreet doesn’t list prices on its site, so there’s no figure to report.
Newer vendors such as Kernel position themselves as AI-native alternatives to Dun & Bradstreet for entity data. Ocean isn’t an entity-data tool: it decides which accounts to target.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingDun & Bradstreet tells you who a business is. Ocean tells you whether it’s worth going after.
Choose Dun & Bradstreet if Ocean.io logo Use both ifFive steps, working back from your renewal date.
Find your plan, your billing date and any unused credits with Dun & Bradstreet.
Export your lists and saved searches, and note which workflows depend on them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Dun & Bradstreet for. Here’s what each is built for and where Ocean starts.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
KernelBuilt for Enterprise RevOps teams that need accurate entity data and hierarchies for their CRM.
Where Ocean starts Ocean decides which accounts to go after next, once your CRM is clean.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
CrunchbaseBuilt for Teams that find companies through funding data and growth predictions.
Where Ocean starts Ocean ranks companies by how they match your wins, funded or not.
SalesIntelBuilt for US teams that want human-verified contacts and ICP modeling in one contract.
Where Ocean starts Ocean finds which segments of your closed-won convert, then scores every account against them.
Short answers on Dun & Bradstreet’s cost, how Ocean compares and what switching takes.
Dun & Bradstreet doesn’t list prices on its site. It sells by quote, so ask what each module and record volume costs.
It provides verified business data and persistent identity to help organizations reduce risk, improve decisions and drive growth.
They do different jobs. Dun & Bradstreet verifies who a business is. Ocean decides which businesses to target, ranked against your own won and lost deals.
Yes. Use Dun & Bradstreet for what it does best, and Ocean to decide which accounts fit your best customers.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
