Grata finds private companies by what they do, for dealmakers. Ocean ranks the companies that look like your customers, for revenue teams, with contacts included.
Used by teams at
GrataFinding private companies by what they do, built for M&A and private equity.
Grata is a private-company search engine for dealmakers. It indexes companies from their websites rather than filings, so you can search in plain language or by lookalike. Datasite acquired it in June 2025, and it now sits inside Datasite’s intelligence offering.
Ranking the companies that look like your customers, for revenue teams, with contacts included.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Grata |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Lookalike and plain-language search over a website-based index. |
| Where the ranking comes from | Ocean is stronger here. Learned automatically from your won and lost deals. | A thesis you describe for each search or deal. |
| How it understands a company | Reads what each company does from its own website. | Indexes companies from their websites, not filings. |
| Built for | Ocean is stronger here. Revenue teams: ICP learning, contacts and delivery into your CRM. | Dealmakers: private equity firms, investment banks and corporate development. |
| Contacts and data | ||
| Contacts | Ocean is stronger here. Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Executive contacts. Reviewers call the contact data thin. |
| Company data | 85M+ companies, built from the open web. | 22M+ companies and 10M+ executive contacts, by its own count. |
| Workflow and pricing | ||
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server that works in Perplexity and other AI tools. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Annual, seat-based quotes. No published price. |
Reviewers rate it highly for search. The complaint is about contact data.
4.9 out of 5
Grata’s average on G2
The rating is from G2, from 81 reviews. The themes come from review write-ups.
Grata doesn’t publish prices, so there’s no figure to report.
Datasite launched Grata Intelligence in October 2026, an agentic M&A workspace that combines Grata data with data-room content. The investment is going into dealmaker workflows, not sales.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingGrata finds companies to buy. Ocean finds companies to sell to.
Choose Grata if Ocean.io logo Use both ifFive steps. Most teams keep Grata for deals and use Ocean for sales.
List the teams and seats on your Grata contract, and which of them are sales rather than deal teams.
Save the theses and searches your team runs, so you can compare the results with Ocean.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Grata for. Here’s what each is built for and where Ocean starts.
DiscoLikeBuilt for Teams that find every company in a market, then check ICP fit, signals and contacts.
Where Ocean starts Ocean learns what a good account looks like from your closed-won deals, then ranks the whole market against it.
ExploriumBuilt for Teams and AI agents that need a B2B data foundation for go-to-market.
Where Ocean starts Ocean ships the ranking itself, learned from your deals, instead of a data layer you build on.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
CrunchbaseBuilt for Teams that find companies through funding data and growth predictions.
Where Ocean starts Ocean ranks companies by how they match your wins, funded or not.
Short answers on Grata’s prices, who it’s built for, how Ocean compares and how teams use both.
Grata doesn’t publish prices. It sells annual, seat-based subscriptions by quote, with API and data feeds as a credit-based add-on.
Dealmakers: private equity firms, investment banks and corporate development teams. Datasite, which owns it, sells deal-room software.
Yes. It works in Perplexity and other AI tools. Ocean has an MCP server and a public API on the same data and lookalike engine.
It searches companies well, but it’s built for deals. It has thin contact data and no ranking against your own won and lost deals.
Yes. Grata finds companies to buy, and Ocean finds companies to sell to, ranked against your wins.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Connect your CRM so Ocean reads your won and lost deals, review the segments and scores it proposes, then send the ranked accounts to your CRM.
