Ocean vs Landbase: pricing and how they compare

Landbase learned to target from millions of other companies’ campaigns, and it runs the outreach too. Ocean learns from your own won and lost deals and ranks your whole market.

Ocean.io logo
vs
Landbase logo mark: Landbase pricing and alternatives
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Updated October 30, 2026. See sources

Used by teams at

How do Ocean and Landbase differ?

Landbase logo mark: Landbase pricing and alternatives Landbase

Targeting and outreach from one AI platform, driven by plain-language prompts.

Landbase calls itself GTM infrastructure for the agentic era. It trains its own GTM models, the latest being GTM-3 Omni, to find, qualify and engage prospects from natural-language prompts. It also runs the outreach itself and ships a CLI for agents in Claude Code and Cursor.

Ocean.io logo Ocean

Learning your ICP from your own deals and ranking every account with the reason shown.

Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.

Landbase and Ocean features, side by side

What buyers weigh, grouped by the job each part does. A green check marks the stronger side.

Ocean vs Landbase comparison
Topic Ocean.io logo OceanLandbase logo mark: Landbase pricing and alternatives Landbase
Finding the right accounts
Lookalikes from your closed-won deals Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. Driven by prompts. Its model is trained on other companies’ campaigns.
Who ran the benchmark Ocean is stronger here. Ranked 4th of 10 providers in an independent lookalike test: 74.3% relevant in the top 10 results and 59.5% in the top 100. A precision benchmark that Landbase ran itself, claiming it beats Clay, Apollo and ZoomInfo.
The reason behind each account Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. Agents pass or fail accounts against criteria you write.
Plain-language audience search Search and lookalikes from a plain-English description. Natural-language audience search it calls VibeGTM.
Contacts and data
Contacts Ocean is stronger here. Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. 3B+ contact records by its own count. A phone number costs 10 credits and an email costs 1.
Company data 85M+ companies, built from the open web. Premium datasets behind its audience search.
Buying signals Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. 30,000+ custom signals by its own count.
Workflow and pricing
Outreach Doesn’t send. Hands ranked accounts and contacts to the sequencer you already use. Landbase is stronger here. Runs multichannel campaigns itself.
AI agents and MCP MCP server, public API and a chat agent on the same data and lookalike engine. A CLI for agents in Claude Code and Codex.
Pricing Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. A free plan with 1,000 credits, then credit plans from $499 a month.

How much is Landbase?

Landbase publishes its prices, and they’re by credit. What a list costs depends on how many contacts you reveal.

The free plan, with no credit card and no expiry.
1,000 credits free
15,000 credits. The next plans are $1,999 for 75,000 credits and $4,999 for 200,000.
From $499 a month
Against 1 credit for an email. Misses are free, and search and lookalike expansion cost nothing.
10 credits a phone

What’s changing

Landbase launched GTM-3 Omni on September 29, 2026, with a benchmark it ran itself claiming it beats Clay, Apollo and ZoomInfo on list precision. Ask who ran it, and on whose ICP.

Ocean.io logo How Ocean charges

A flat-rate plan with credits included, or a custom plan built around your deals.

Contacts are charged only when one is found. Exports are free.

See Ocean pricing

Should you choose Ocean or Landbase?

Both find accounts from a description. They differ in where the targeting comes from, and in whether outreach comes bundled.

Landbase logo mark: Landbase pricing and alternatives Choose Landbase if

  • You want targeting and outreach from one AI platform
  • You work in Claude Code or Cursor and want a CLI
  • You’re fine with targeting tuned to feed its own sequences

Landbase logo mark: Landbase pricing and alternatives Ocean.io logo Already on Landbase?

  • Your targeting learned from other companies’ campaigns, not your wins
  • You want to see how Ocean ranks the same market from your own deals
  • You want to compare both on the same accounts before you decide
See how to switch

Ocean.io logo Choose Ocean if

  • Your main job is deciding which accounts to work
  • You want the ICP learned from your closed-won deals, with the reason on each account
  • You want targeting without an outreach engine attached
  • You want scores, segments and signals written back to your CRM
Start for free

How to switch from Landbase to Ocean

Five steps, working back from your billing date.

  1. Check your plan and credits

    Find your plan, billing date and unused credits, and note what you pay for phone numbers.

  2. Export what you can keep

    Export your audiences and the criteria behind them, and note which campaigns depend on them.

  3. Connect your CRM

    Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.

  4. Review the segments and scores

    Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.

  5. Send scored accounts

    Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.

Questions to ask Landbase before you renew

  • Who ran the benchmark, on whose ICP, and can you rerun it on ours?
  • Does the model learn from our wins, or from other companies’ campaigns?
  • Can we buy the targeting without the outreach engine?
  • What will this cost at our volume, in writing?

How do other Landbase alternatives compare to Ocean?

The right alternative depends on what you use Landbase for. Here’s what each is built for and where Ocean starts.

Landbase pricing and alternatives: common questions

Short answers on Landbase’s cost, its benchmark, how Ocean compares and what switching takes.

How much does Landbase cost?

Landbase starts free with 1,000 credits. Paid plans run $499 a month for 15,000 credits, $1,999 for 75,000 and $4,999 for 200,000, with Enterprise custom.

How do Landbase credits work?

An email costs 1 credit and a phone number costs 10. Misses are free, and search and lookalike expansion cost nothing.

What is GTM-3 Omni?

Landbase’s latest model, launched on September 29, 2026. The launch came with a precision benchmark that Landbase ran itself, claiming it beats Clay, Apollo and ZoomInfo.

Does Landbase have a way for AI agents to use it?

Yes. Landbase offers a CLI for agents in Claude Code and Codex. Ocean has an MCP server and a public API on the same data and lookalike engine.

Where did Ocean land in the independent lookalike test?

Ocean ranked 4th of 10 providers, with 74.3% of the top 10 results and 59.5% of the top 100 judged relevant. CompanyEnrich, one of the tested providers, published the analysis using Openbenchmarks’ method.

How does Ocean find lookalike companies?

Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.

Can I use Ocean and Landbase together?

Yes. Use Ocean to decide which accounts are worth working, and Landbase to run outreach to them if you want it bundled.

How do I switch from Landbase to Ocean?

Check your plan and credits, export your audiences, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.

Sources (10)

checked October 30, 2026

What teams say about Ocean

All case studies
  • Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.

    Josh Pudnos Director of Commercial Operations
  • With Ocean.io we can focus our ad spend on the right companies.

    Martin Nørgaard Klausen Co-Founder, Lead Motor
  • Laura Salmina portrait
    Tele2 IoT logo
    Laura Salmina Sales Developer at Tele2 IoT
  • Julian Berbec portrait
    Monta logo
    Julian Berbec Growth Marketer at Monta
  • Clay logo

    Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.

    Stefan Kollenberg Data Partnerships
  • Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.

    Garrett Butler Digital Engagement
  • Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.

    Ezequiel Head of Product Operations
  • Surfe logo

    Ocean.io allows us to identify lookalike companies with incredible accuracy.

    Maged Head of Product

Move with your market

  • Context learned from your closed-won deals
  • Accounts ranked on fit, with the reason shown
  • Direct push to Salesforce, HubSpot, Pipedrive and Attio