Keyplay scores accounts with models you can inspect, and it now sits inside Inflection. Ocean ranks your whole market from your own won and lost deals, contacts included.
Used by teams at
KeyplayAccount scoring you can inspect and backtest, now part of Inflection.
Keyplay builds ICP models and scores accounts against them, with visible signal weights and backtesting on your CRM data. Scores sync to Salesforce or HubSpot. Inflection.io acquired Keyplay in April 2026, and Keyplay now describes itself as merged with Inflection.
Ranking any market from your own deals, with contacts and the reason on every score.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Keyplay |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Core of the product. Segments and models learned from your won and lost CRM deals. | ICP models backtested against your CRM win and loss data. |
| The reason behind each account | Segment, score, tier and matched signals on every account and every export. | Whitebox scoring, with signal weights you can see and adjust. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website, so you can ask a new question about every account. | 750+ pre-built signals across firmographics, hiring, tech stack and website, plus custom signals. |
| Market sizing and segments | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Account discovery from a TAM database, matched to your ICP. |
| Buying committees | Ocean is stronger here. Roles learned from your won and lost deals, plus who fills them at each target account. | Account-level scoring only. |
| Contacts and data | ||
| Contacts | Ocean is stronger here. Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | No contact data in the ICP Modeling plan. |
| Company data | Ocean is stronger here. 85M+ companies in any industry, built from the open web. | A TAM database that is strongest in North America, with uneven coverage elsewhere. |
| Buying signals | Ocean is stronger here. Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Scoring signals such as hiring and tech stack. Intent data isn’t in the ICP Modeling plan. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Two-way sync with Salesforce or HubSpot. |
| Campaign execution | Sends accounts and contacts to the sequencer you already use: Apollo, Instantly or Lemlist. | Through Inflection’s marketing automation, since the merger. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Research and signals agents, with credits bought separately. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | No longer published. Its pricing page now points to Inflection. |
Reviewers rate it highly, most for scoring they can inspect. The complaints are about what sits outside the account score.
4.9 out of 5
Keyplay’s average on G2
The rating is from G2. The themes come from two write-ups, by ZoomInfo and SyncGTM.
Keyplay no longer publishes pricing. These are the figures third parties report, so confirm current terms before you plan around them.
Inflection acquired Keyplay in April 2026. Keyplay’s pricing page now points to Inflection instead of listing plans, so ask for the standalone product’s terms in writing before you renew.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingBoth pick accounts from your own deals. They differ in what comes with the score.
Choose Keyplay if Ocean.io logo Already on Keyplay?Five steps, working back from your renewal date.
Find the renewal date and the notice period in your Keyplay agreement. Everything else works back from that date.
Export your scored accounts, the signal weights behind them and the won and lost deals your model was built on, so you can compare results with Ocean.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Keyplay for. Here’s what each is built for and where Ocean starts.
LandbaseBuilt for Teams that want natural-language audience search and outreach from one AI platform.
Where Ocean starts Ocean learns from your own closed-won deals and leaves outreach to the tools you already use.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
DiscoLikeBuilt for Teams that find every company in a market, then check ICP fit, signals and contacts.
Where Ocean starts Ocean learns what a good account looks like from your closed-won deals, then ranks the whole market against it.
ExploriumBuilt for Teams and AI agents that need a B2B data foundation for go-to-market.
Where Ocean starts Ocean ships the ranking itself, learned from your deals, instead of a data layer you build on.
DemandbaseBuilt for Enterprise ABM programs that combine account data, intent and advertising.
Where Ocean starts Ocean ranks accounts from your own wins and sells no intent or advertising.
Short answers on Keyplay’s cost, what the Inflection deal changes, how Ocean compares and what switching takes.
Keyplay no longer publishes pricing. Third parties report about $20,000 a year for ICP Modeling and, before the merger, about $1,500 a month for Growth. Confirm current terms with Inflection.
Yes. Inflection.io announced the acquisition in April 2026 and did not disclose the terms. Keyplay’s site now says Keyplay merged with Inflection.
Keyplay’s site and login are still live. Ask Inflection for a written commitment on the standalone product past your next renewal.
Not in the ICP Modeling plan. Keyplay stops at the account, so teams pair it with a contact database. Ocean finds verified emails and direct phones on demand and charges only when it finds one.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Ocean reads what each company does from its own website, so it covers any industry with a website. Reviews describe Keyplay as strongest for North American companies.
Yes. Ocean reads your won and lost deals, so you can set its ranking beside your Keyplay scores on the same accounts before you decide.
Check your renewal date, export your scored accounts and the deals behind your model, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
