Demandbase is an enterprise ABM platform for intent, advertising and orchestration. Ocean decides which accounts to work, ranked from your own won and lost deals.
Used by teams at
DemandbaseRunning enterprise ABM, from intent to advertising.
Demandbase One identifies in-market accounts with intent data and AI scoring, then engages them through its own B2B ad platform, website personalization and sales orchestration. It measures the pipeline that follows.
Deciding which accounts to work, ranked from your own deals, without an ABM team.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Demandbase |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | An Audience Agent that builds audiences from an ICP you define, announced October 2026. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Intent and engagement scores. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | Firmographics, technographics and intent data. |
| Market sizing and segments | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Account lists and ABM audiences. |
| Buying committees | Roles learned from your won and lost deals, plus who fills them at each target account. | Buying groups, including inside Salesforce through Hunter. |
| Contacts and data | ||
| Contacts | Ocean is stronger here. Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Account data and intent, with person-level intent coming through Informa TechTarget by the first quarter of 2027. |
| Company data | 85M+ companies, built from the open web. | An account graph with intent data behind it. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Third-party intent data, with Informa TechTarget intent coming. |
| Workflow and pricing | ||
| Advertising and orchestration | Sends ranked accounts to your CRM and sequencer. It sells no ads. | Demandbase is stronger here. A native B2B ad platform, with orchestration and attribution. |
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Salesforce integration, and its data is built into Salesforce’s Hunter agent. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server, the Mojo agent and three agents announced in October 2026. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A custom quote. Buyers report a median of $68,591 a year. |
Reviewers rate it highly for intent data and support. Most complaints are about price and complexity.
4.4 out of 5
Demandbase’s average on G2
The rating and the themes are from G2 reviews.
Demandbase doesn’t publish prices. Every plan is a custom quote, so the best guide is what buyers report paying.
Demandbase announced AEO, Campaign and Audience agents in October 2026 and plans to bring Informa TechTarget buyer intent into the platform by the first quarter of 2027. Neither announcement came with pricing.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingThey’re built for different jobs, and many enterprise teams run both.
Choose Demandbase if Ocean.io logo Use both ifFive steps, working back from your renewal date.
Find the renewal date and notice terms in your Demandbase contract, including any automatic price increase. Everything else works back from those dates.
Export your target account lists, scores and segments, and note which campaigns depend on them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Demandbase for. Here’s what each is built for and where Ocean starts.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
KeyplayBuilt for Teams that want ICP scores they can inspect and backtest, now part of Inflection.
Where Ocean starts Ocean learns from your won and lost deals, covers any industry and finds the contacts too.
LandbaseBuilt for Teams that want natural-language audience search and outreach from one AI platform.
Where Ocean starts Ocean learns from your own closed-won deals and leaves outreach to the tools you already use.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
Short answers on Demandbase’s cost, its new agents, how Ocean compares and what switching takes.
Demandbase doesn’t publish prices. Buyers report a median of $68,591 a year, from 187 purchases Vendr tracked, and advertising media is billed separately.
No. Every plan is a custom quote. Vendr reports buyers save 13% on average off the first quote.
Yes. Demandbase offers an MCP server that lets AI assistants query its account data. Ocean has an MCP server and a public API on the same data and lookalike engine.
An agent Demandbase announced in October 2026 that builds audiences from an ICP you define. Ocean learns the ICP from your closed-won deals instead.
Yes. Keep Demandbase for advertising and orchestration, and use Ocean to decide which accounts the program targets.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Ocean uses up-to-date signals built in-house from each company’s own teams, leaders, hiring and website, not a third-party intent feed.
Check your renewal date and price terms, export your account lists and scores, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
