LeadIQ captures emails and phone numbers for the people an SDR finds on LinkedIn, tracks job changes and drafts outreach. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
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LeadIQOne-click contact capture from LinkedIn, with job-change alerts and AI drafts. A fit for SDRs and small outbound teams.
LeadIQ is an SDR prospecting tool built around a Chrome extension. It captures contacts, tracks champions when they change jobs, drafts messages with its Scribe writer and syncs to Salesforce, HubSpot and engagement tools.
Finding and ranking the companies worth prospecting from your won and lost deals, before an SDR spends credits on the people at them.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | LeadIQ |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Company search with technographics and firmographics. AI Account Prospecting, listed on Enterprise, identifies ideal accounts and stakeholders. We found no description of how it matches them. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Lando combines your CRM data with third-party intelligence in a chat, and AI Account Prospecting picks accounts. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Signals such as hiring, 10-K filings and podcast mentions explain timing. We found no per-account reason for why a company fits. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says it collects public and private data from social sites, search engines and job boards. Database search is limited on Free and Pro. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | One-click capture of emails and mobile numbers from LinkedIn and the web through a Chrome extension, synced to your CRM and sequencer. |
| Champion and job-change tracking | Doesn’t track people who change jobs. It ranks companies by fit. | Champion Tracking alerts you when buyers change jobs so you can reconnect. Limited tracking is on the Free plan. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals from 10-Ks, podcast mentions and hiring, plus job changes. It doesn’t describe intent topics. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Salesforce through a managed package, HubSpot via Workato, and one-click sync to engagement tools. Salesforce duplicate detection and custom field mapping are on higher plans. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP integration that finds companies and contacts in natural language using your credits, plus the Lando agent in the browser. The plan table lists both, so confirm which plan includes them. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | A third-party profile lists SOC 2, ISO 27001 and GDPR. We couldn’t open a LeadIQ security page, so ask for its report. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Free with 50 credits, Pro on a credit slider for up to 5 users, and Enterprise by quote on an annual plan. |
LeadIQ moved to universal credits in 2025: one pool pays for search, enrichment, tracking and AI writing. Older guides still quote earlier tiers, so use the pricing page.
Credits are the real meter: a reviewer reports 1 for an email and 10 for a phone number. The $39 to $79 per user tiers in some guides came from an earlier structure and don’t match the current slider. Free-plan credits are limited and the page doesn’t publish an Enterprise price, so confirm the credits, users and renewal terms.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingLeadIQ captures the people an SDR has found. Ocean finds and ranks the companies worth prospecting.
Choose LeadIQ if Use both ifFive steps. Most teams keep LeadIQ for capture and tracking and add Ocean to decide which accounts to work.
Export your captured contacts and tracked champions, then run the companies through Ocean to see how many match your closed-won pattern.
Find your plan, credit pool, users and renewal date.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use LeadIQ for. Here’s what each is built for and where Ocean starts.
ZoomInfo
Apollo
Lusha
UserGems
Seamless.AIShort answers on what LeadIQ does, what it costs, how Ocean compares and what to check before you buy.
An SDR prospecting tool that captures contacts from LinkedIn with a Chrome extension, tracks job changes, drafts messages with AI and syncs to your CRM, with an agent called Lando and an MCP integration.
Free is 1 user and 50 credits. Pro is priced on a credit slider for up to 5 users, and a reviewer reads it from the page code as $20 to about $290 a month. Enterprise is by quote on an annual plan.
Yes. LeadIQ lists an MCP integration that finds companies and contacts in natural language using your credits. Ocean has an MCP server and a public API on its own data and lookalike engine.
A feature listed on the Enterprise plan that identifies ideal accounts and the right stakeholders. We found no description of how it matches them. Ocean ranks accounts from your won and lost deals on every plan.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
Often. Ocean picks and ranks the accounts, and LeadIQ captures the people and tracks their job changes. Many teams use both.
A third-party profile lists SOC 2, ISO 27001 and GDPR. We couldn’t open a LeadIQ security page, so ask for the current report.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
