Lusha reveals contact details and now ranks accounts against an ICP you set by hand. Ocean learns the ICP from your won and lost deals and shows why each account fits.
Used by teams at
LushaRevealing verified contacts in one click, now with ranked accounts.
Lusha is a self-serve contact data tool, best known for its Chrome extension. It has added lookalikes, an ICP Fit Score, daily ranked recommendations, intent topics, an API and an MCP server for AI assistants.
Learning your ICP from your own deals, then ranking every account with the reason shown.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Lusha |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Lookalikes seeded from accounts you pick, such as your best closed-won deals. |
| Where the ICP comes from | Ocean is stronger here. Learned automatically from your won and lost deals. | An ICP you set by hand in ICP Hub. Predictive Scoring learns from won and lost CRM deals for some accounts. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | A fit score plus the signal behind it, such as a new role or hiring. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | Firmographic filters and signals against the profile you set. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Lusha is stronger here. Its core product: verified emails and phones, strongest in North America. |
| Company data | 85M+ companies, built from the open web. | 515M+ contacts and 29M+ companies, by its own count. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Intent topics and signals such as role changes and funding. |
| Workflow and pricing | ||
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A public API and an MCP server for AI assistants. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan with 40 credits a month and paid plans per seat. Buyers report a median of $15,999 a year. |
Reviewers like how simple it is. The complaints are about data quality and credits.
4.0 out of 5
Lusha’s average on Capterra
The rating is from Capterra, from 398 reviews. The themes come from review write-ups.
Lusha lists its self-serve plans, and larger teams report what they paid. Buyers report a $15,999 median across 147 purchases.
Median Lusha contract
$15,999 a year
Half of buyers pay less than this and half pay more, across 147 purchases.
Lusha launched Deep Intelligence on October 19, 2026: a daily ranked list of accounts and contacts scored against an ICP you set, with a signal as the reason on each row.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingThey’re built for different jobs, and many teams run both.
Choose Lusha if Ocean.io logo Use both ifFive steps, working back from your billing date.
Find your billing date and any unused credits. Monthly plans roll credits over, and annual plans reset at the end of the year.
Export your saved lists and contacts, and note the ICP profiles your team set in ICP Hub.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Lusha for. Here’s what each is built for and where Ocean starts.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
CognismBuilt for Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data.
Where Ocean starts Ocean ranks the accounts first, then finds the contacts.
SalesIntelBuilt for US teams that want human-verified contacts and ICP modeling in one contract.
Where Ocean starts Ocean finds which segments of your closed-won convert, then scores every account against them.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
Short answers on Lusha’s cost, its new ranked accounts, how Ocean compares and what switching takes.
Lusha has a free plan with 40 credits a month and paid plans per seat. Buyers report a median of $15,999 a year across 147 purchases Vendr tracked, with contracts ranging from $6,000 to $70,403.
Yes. The Free plan includes 40 credits a month and basic prospecting features.
A daily ranked list of accounts and contacts that Lusha launched on October 19, 2026. It scores them against an ICP you set and shows a signal as the reason on each row.
Yes. Lusha offers an API and an MCP server. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes. Keep Lusha for quick contact lookups, and use Ocean to decide which accounts your reps look up.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your billing date and unused credits, export your saved lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
