Cognism sells phone-verified contacts with strong European coverage. Ocean decides which accounts are worth reaching, ranked from your own won and lost deals.
Used by teams at
CognismPhone-verified contacts with strong European coverage.
Cognism is a London-based B2B data provider known for phone-verified mobile numbers. It sells company and contact search, CRM enrichment and data feeds, with Bombora intent as an add-on. Since an April 2026 brand refresh it pitches its data as infrastructure.
Deciding which accounts are worth reaching, ranked from your own deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Cognism |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Company search with firmographic, technographic and signal filters. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Filtered lists and AI account research. It doesn’t score accounts against your wins. |
| Market sizing and segments | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Searches and CSV uploads of up to 100,000 companies. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Cognism is stronger here. Phone-verified mobiles, called Diamond Data, with strong European coverage. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Bombora intent as a paid add-on, for up to 12 topics on Pro. |
| Security | SOC 2 Type II and GDPR compliant. | SOC 2 Type II, and UKAS-accredited ISO 27001 and ISO 27701. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | CRM Enrichment for Salesforce and HubSpot, generally available as of Q3 2026. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude and ChatGPT, since Q3 2026. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A platform fee plus seats. Standard and Pro each include 5 seats. |
Cognism doesn’t publish prices. Every plan is a platform fee plus seats, so there’s no figure to report.
Cognism launched an MCP server for Claude and ChatGPT and made CRM Enrichment generally available in its Q3 2026 update. It also rebranded in April 2026 around the tagline “Fluent in Data”.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingReach matters after you know who’s worth reaching.
Choose Cognism if Ocean.io logo Use both ifFive steps. Most teams keep Cognism for mobiles and add Ocean to pick the accounts.
Find your plan, your seats, your intent add-ons and the renewal date.
Export your lists and saved searches, and note which topics and filters your team relies on.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Cognism for. Here’s what each is built for and where Ocean starts.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
LushaBuilt for Individual reps who need quick contact lookups from a browser extension.
Where Ocean starts Ocean decides which accounts to work, with a Chrome extension for company data as you browse.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
SalesIntelBuilt for US teams that want human-verified contacts and ICP modeling in one contract.
Where Ocean starts Ocean finds which segments of your closed-won convert, then scores every account against them.
LeadfeederBuilt for European teams that identify the companies visiting their website and score them for fit.
Where Ocean starts Ocean ranks the accounts that haven’t visited yet, from your own wins.
Short answers on Cognism’s cost, its new MCP server, how Ocean compares and what switching takes.
Cognism doesn’t publish prices. Plans are a platform fee plus seats, with Standard and Pro each including 5 seats, and intent topics priced extra.
Yes, for Claude and ChatGPT since Q3 2026. Ocean has an MCP server and a public API on the same data and lookalike engine.
Cognism’s phone-verified mobile numbers, which are its signature product and the basis of its European reputation.
Yes, through Bombora, as a paid add-on. Ocean uses signals built in-house from each company’s own teams, leaders, hiring and website.
Yes. Keep Cognism for mobiles, and use Ocean to decide which accounts your reps pull contacts from.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
